Aston And Daimler Rumored To Have Finally Formed Cooperative Venture
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Although being in the top levels of luxury car manufacturing is an exclusive and status-laden domain, it is not always as lucrative as the mother companies would like it to be. Daimler itself experienced this with its underperforming Maybach division, which it hoped to tap in battling Bentley and Rolls-Royce, whose ownership is in the hands of rivals Volkswagen and BMW.
It has already been reported here that Aston and Daimler were in
discussions on the possibilities of a tie-up, specifically tapping into
Aston-Martin’s experience in small production runs. Now, there seems to
be a confirmation of such a cooperative venture, where Daimler would
entrust the production of the next-generation Maybach to Aston, which
would use its facilities in Gaydon, England. In return, Aston would gain
access to Daimler’s technology, most specially in platforms and
drivetrains, but also in other areas. Aston would benefit from these
technologies in building the new Lagonda and a possible crossover
Not a lot of details have emerged about this cooperation, however,
and it remains to be seen whether Daimler will provide a whole platform
or just extend aid in developing one.