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In spite of Maybach’s sales performance, or maybe because of it, Daimler has seen fit to show the Xenatech Maybach 57S Cruiserio Coupe at Geneva, coinciding with the Auto Show there which opens this week. But a showroom floor is not a fitting place to showcase the ultra-luxury, -expensive and exclusive Maybach 57S. To provide the proper atmosphere, the Maybach Cruiserio is being displayed at a special pavilion in the gardens of the “La Reserve” Hotel situated by Lake Geneva. This is the official world premier for the Xenatech-built Cruiserio, which has had its first customer delivery a few months ago to a buyer in Saudi Arabia.