A Fresh, New Take on Mercedes-Benz Commercials

By Manuel Carrillo III - September 11, 2013

Contemporary Mercedes-Benz commercials have a distinctive look that touts the marque’s sophistication. At times, though, the “Best or Nothing” campaign has felt stuffy, and maybe a bit too “old money”.

Enter the commercial below, directed by the talented Casey Neistat. The star of this commercial is the 2014 Mercedes-Benz CLA-Class. Because the CLA is targeting a younger buyer with its $29,900 base price, Mercedes asked Neistat to create a commercial that applies to a younger sensibility. We think the Gen-Y director did a smashing job of raising the CLA’s cool factor by a few percentage points.

If you want a behind-the-scenes look at Neistat’s spot, there are three “CLA Project” making-of videos below the commercial.