Julia Stegner Named New Face Of Mercedes-Benz Fashion Week Berlin 2009
and now, after countless magazine covers, advertising campaigns and
fashion show appearances, Julia Stegner’s once again making headlines,
this time being named the new face of Mercedes-Benz Fashion Week Berlin
2009. As part of her new role, Julia posed recently for a photo shoot
along with the new Mercedes-Benz CLS 350 CGI Grand Edition, with the
new key visual set to appear on advertisements, posters and vehicles
for the international fashion event.
According to Anders Sundt Jensen, the new Vice President Brand
Communications Mercedes-Benz Cars: “With Julia Stegner as brand
ambassador, we have given our long-term, international fashion
activities a fascinating and world-famous face. She particularly
represents the connection between German origin and international
flair. That’s why in our key visual we have very consciously placed
Julia Stegner together with the new Mercedes-Benz CLS Grand Edition,
which will be launched on the market in March 2009.”
But let’s be honest for a moment. What fun is reading about a model
when you can instead view for yourself this very same model in all her
incredibly sensuous beauty? I couldn’t agree more, so here’s roughly
45 photos or so taking you backstage behind Julia Stegner’s
Mercedes-Benz Fashion Week Berlin 2009 photo shoot.
The fashion activities of Mercedes-Benz in over 20 countries now have a
new face. International top model Julia Stegner will make her first
appearance as the fashion brand-ambassador at the Mercedes-Benz Fashion
Week Berlin Autumn/Winter 2009, which will take place from 28 January
to 1 February 2009 at Bebelplatz, in the heart of Berlin. At a recent
photo shoot for the new key visual, Julia Stegner posed together with
the Mercedes-Benz CLS 350 CGI Grand Edition in outfits by Anne Valerie
Hash. The new key visual will appear on advertisements, posters and
vehicles at the only German fashion show that ranks among the top
international events.
“With Julia Stegner as brand ambassador,
we have given our long-term, international fashion activities a
fascinating and world-famous face,” says Anders Sundt Jensen, Vice
President Brand Communications Mercedes-Benz Cars. “She particularly
represents the connection between German origin and international
flair. That’s why in our key visual we have very consciously placed
Julia Stegner together with the new Mercedes-Benz CLS Grand Edition,
which will be launched on the market in March 2009.” The unique,
four-door coupe features an unusual design that combines the sporty
elegance of a coupe with the flair of a luxury sedan. Sales of this
special model are scheduled to start in January, 2009.
Michelangelo di Battista, one of the most sought-after fashion
photographers in the world, staged the encounter between the top model
and the design trendsetter by the Stuttgart based carmaker. “The idea
was to pick up the red carpet situation at the Mercedes-Benz Fashion
Weeks and thus create a strong connection between fashion and the
vehicle’s elegance,” explains Michelangelo di Battista. The design of
the key visual is based on the link between Mercedes-Benz Design and
fashion: style, elegance and luxury. “Mercedes-Benz and fashion – they
really fit together well. I think Mercedes-Benz cars are chic – just
like fashion. So I’m delighted to be the international fashion
brand-ambassador for Mercedes-Benz,” says Julia Stegner.
For the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, the
international top model will fly in from New York, where she has been
living since 2004. “I’m very much looking forward to the Mercedes-Benz
Fashion Week Berlin. Berlin is such a vibrant city. I really like to be
there,” says Julia Stegner.