Mercedes-AMG Takes Center Stage in Detroit

50th Anniversary of AMG Performance Division Highlighted at Detroit Show

There certainly wasn’t a shortage on news from Mercedes-Benz at the 2017 North American International Auto Show.

In addition to displaying the buzzy all-electric Generation EQ Concept, Mercedes-Benz also showcased the Mercedes-AMG GLA 45, the E 400 4Matic Coupe, the AMG GT C Edition 50, and the new Maybach S 650 Cabriolet.

The star of the Mercedes display? Well, that’s probably a matter of personal opinion. But if we were to base it on the MB vehicle that seemed to draw the most attention at the show? Well, that’d probably be a toss-up between the new Cabriolet Maybach and the E-Class Coupe, which is making its world debut.

That said, the most-coveted car would probably be the highly-exclusive AMG GT C. It will be limited to 50 units, and is also making its world premiere at the show, in honor of the 50th anniversary of AMG.

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MB also devoted a lot of their Detroit space to showcasing its hybrid plug-in vehicles. But the new GLA might be one of the most important displays for MB at the show, considering it’s directly aimed at the youth market. A market that will prove vital to the future of the brand.

“The compact models have won us a large number of new customers,” says Dietmar Exler, President & CEO of Mercedes-Benz USA. “The new GLA will draw even more SUV fans to Mercedes because it offers even greater comfort and functionality – and a fresh, more distinctive look that emphasizes its off-road capabilities.”

One thing’s for certain, the new GLA isn’t short on distinctive looks. Of course, we’ll have to wait for a little wheel time in the SUV to weigh in on its off-road capabilities.

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