shaytun

I was thinking of picking up a W204 C63. There are some 2014 examples out there and a few 2015 507's. Obviously, with the 205's now on sale, I'd expect hefty discounts. What do you think is a fair discount on both 14's and '15 507's? This would be more of a luxury vs necessity purchase, so anything other than an aggressive offer wouldn't do it for me.

PanzerLehr

Probably better to find one and start the haggling. The dealer by me has a 2012 SLS that they are still waiting for full retail and won't budge for anything less. Granted, not a C63 but after a few years it seems to be odd that it hasn't been let go for under retail.
When I got my sedan I was told there were no 507 sedans left in the country and when I expressed my disappointment very quickly the numbers started changing. Big discount under sticker, even got a watch and a Mercedes polo haha.. The car on the lot was exactly what I wanted aside from not being a 507 so it worked to my advantage.

Roswell

If the dealership has overstocks, yes u can get a bargain.. If they don't, I doubt they will bend over for smth they don't have, they will most likely try to sell u a new w205 by telling u all the BS that the w204 is sold out or it will cost more to get one in their dealership from another.

GQsmooth

SLS is a whole new ball game, they have appreciated in value.

shaytun

Is 20k under sticker crazy for these 80k models? Most of the 507s are 2015. There are still a fair amount of those sitting on the lot.

Diabolis

Do any of you have any idea what the profit margins are on a MB vehicle (in particular on a W204 C63)?. MB is not Chrysler/GM/Ford tacking on 30% on every vehicle they make. They won't have ANY problem selling the remaining W204 507s with the last of the 6.2L M156s at less than 10% below MSRP, so if you're looking for a better deal than that, I am afraid you won't find one. $20K under sticker is outright delusional.

shaytun

I actually don't know, but there is no question it's much higher than Chrysler/GM/Ford. Otherwise, luxury carmakers would be in big trouble. Those companies make the money on volume, whereas the luxury carmakers make more on margin than they do. And the 507 is a parts bin special...so a higher markup there.
I may be delusional on the $20k under, but consider this: there are W205's on the lot selling for the same MSRP and lower than W204. The W204 has distinct advantages including the M156 and hydraulic steering. However, the new engine is not a huge downgrade. And other than the steering, every other aspect of the performance has been improved. The interior design is on another level. The exterior may subjectively be better or worse, but the point is it's new.
So, in theory, Benz should want to get the 507's off the lot quick. Does all of this justify that huge of a discount? Maybe not, but you never know.

Roswell

I LOL at the salesman while I was shopping for my car in Toronto.. He kept telling me he can't do 5% off, only 2% cuz MB profit is less than other makes like Honda. Come on, I ended up getting my 5% elsewhere & I know the dealership still made a fortune from my sale. Lol

Roswell

Actually I remember back in 2009, MB was giving 10k$ incentives to clear the remaining 2009 models.. Never seen this again, so yeah I doubt u will get 20k$ off unless u find a dealership who has 5 w204 C63 sitting.

OlegKouz

I got something similar to this in the mail..trading in my 2012 for a 2015...but I am just going to wait until I can afford an SLS

shaytun

Makes sense. In 2011, I got 18% off my 2010 E550. It was sitting on the showroom floor fully optioned out, but 2011's were already for sale.

Roswell

Yes that is the best scenario to get big discount. Find a dealership who has 1-2 w204 C63 in stock & go in end of year towards XMas when sales are at the lowest, and bargain hard.

Roswell

No I'm not talking about incentives to upgrade ur existing car, I'm talking about big discount/incentives from MB to clear left over inventory in 2009 cuz they over produced that year.

For example, back in 1993 when I purchased my Stealth TT dealerships were giving 13k$ off cuz they had overstock of 1993 + the new design 1994 was out.

Diabolis

MB's quality went way down in the early and mid 2000s after joining forces with Chrysler. Until that point, MB's profit margins were in the standard 17-18% range for premium european cars (in other words, in line with Audi & BMW). Chrysler wanted 30% (same thing that happeded with Volvo under Ford ownership), but they could just raise the prices by another 12-13% because that would make them more expensivve than the competition, so they ended up making the cars coeaper, resulting in said crappy quality.

After the divorce from Chrysler in 2007, MB had lost the reputation for building solid, reliable cars and had lost a good chunk of their repeat customers to Audi. So - they decided to tighten their proverbial belt, and started redesigning cars that would again be the leaders in their respective market segments. It takes a few years for the production lines to retool and to get the parts suppliers to produce better quality stuff, so the "good" years again started around 2012-2013. On the C63s that meant the LCI cars, which got better interiors, revised this and that, more goodies, etc. Making them better meant that they cost more to make, but again they couldn't simply raise prices - so the profit margin dropped to about 12% or so. In the case of the C63 coupe, I've read that by some accounts the profit was less than 10%. In other words, for every $100K you spent on a car, in a GM/Ford vehicle you got $70K worth of car, in an Audi or BMW you got $82K and in a C63 coupe $90K worth of car. This is also the case with the facelifted GLK, the current E and S class, etc. So - about a THIRD of what the "small three" are making on their cars. MB's profit margins are now starting to creep up again with the new W205, X205, W166 that are being built in the US, India and Indonesia instead of Germany, but they're still around 15 or 16%.

And, the LCI C63 was the only car that MB made in an attempt to get some onf BMW's M3/4 customers, so it is arguably the most "purebred" sports car from MB's stable compared to other AMGs (except for the SLS of course), which were just normal MBs with a massive engine shoehorned in an otherwise "sedate" body. The SLS was the best sports car that MB had made, but the price made it unaffordable for most; the C63 coupe was second - at less than half the price - with everything else being down a few notches. In other words, the 2013-15 C63s are arguably the best sport cars MB ever built and absolutely the best bang-for-your-buck MBs you could ever get. You want a 20% discount? Good luck.

Rakibul Islam

I did manage a 20% discount on my 2014 C63 when I bought it back in April (MSRP $75k, purchased at $60k). I was shocked it was even there, because they were advertising it at the discounted price, and it was $6-7k less than any other new C63 in the area. But that car was sitting on the lot/in their showroom for over a year, and they were probably desperate to get rid of it with the W205 release imminent. Oddly, it was on the used side at Cars.com, even though it was never titled (20mi on the odometer when I took delivery), but I digress. You have to get really lucky.

SaphGreyC63

While that is a killer deal, OP is still looking for $20K under MSRP, not 20%. You managed $15K off which is great, but he's looking for even more on that. Also, for something like that to happen, the stars need to align, and you obviously have to just take what's available option and color wise. In other words, prepare to be extremely flexible on those points.