Mercedes-Benz to Launch Digital News Platform, May 25
Meet Mercedes DIGITAL series will be akin to a news broadcast with current topics, shedding light on background info and letting experts have their say.
On Monday, May 25, M-B will launch an innovative news format on its Mercedes me media digital platform to provide media representatives with comprehensive information about the latest technological innovations, new products and corporate developments, even in times of social distancing. The Meet Mercedes DIGITAL series will be similar to a news broadcast – presenting current topics at regular intervals, shedding light on background information and letting experts have their say. The moderated programmes offer talks in the studio and reports from production plants and test tracks. All episodes of Meet Mercedes DIGITAL and all accompanying content will be published in a media special here.
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“Special times call for special approaches – that’s why we’ve developed Meet Mercedes DIGITAL, an innovative news format to provide media representatives with comprehensive and detailed information about news relating to our brand and our products,” says Katja Bott, Head of Global Communications M-B Cars & Vans. “Such a format can certainly not replace personal exchange. However, in times of international travel restrictions and the absence of live events, we try to exploit all technical functionalities of our already established and proven media digital platform. This enables us to prepare and offer information that we would otherwise share in discussions with media representatives at our events in a dedicated and varied way.”
Monday, May 25 – Episode one “Meet Mercedes DIGITAL: Executive Update” 2020 looks ahead: in addition to the restarting of vehicle production, the focus is on the ambitious future goals of Mercedes-Benz and offers an outlook on the next steps and measures. Ola Källenius, Chairman of the Board of Management of Daimler AG and M-B AG, provides information on the current situation and reflects on the milestones already achieved in “Ambition 2039” on the way to becoming a CO2-neutral company. Jörg Burzer, Member of the Board of Management of M-B AG, responsible for Production and Supply Chain Management, will also provide exclusive insights into battery production in Kamenz near Dresden (Germany) for the first time.
Wednesday, May 27 – Episode two “Meet Mercedes DIGITAL: Welcome to the E-Class Family” presents a world premiere. For the first time, media representatives will be able to experience the new E-Class Coupé and the new E-Class Cabriolet digitally.
More episodes of Meet Mercedes DIGITAL will be announced on Mercedes me Media in the coming weeks.
Photos: Mercedes-Benz