Bring a Trailer Auctioning off Its Own Mercedes 300SL Gullwing
BaT is launching two new premium auction listing services, and this drop-dead-gorgeous Mercedes Gullwing is the very first one.
It’s hard to fathom, but Bring a Trailer has been around for a full decade now. And to celebrate that fact, one of our favorite auction sites is getting a bit of an upgrade. BaT is launching a new “premium” suite of services for premium customers. And their very first listing under this flagship banner is their very own 1956 Mercedes 300SL Gullwing.
The rare Graphite Gray stunner is a three-owner car, having been purchased by BaT back in 2013. They then treated the car to a full restoration in 2016. Nearly two years later, the classic Mercedes was looking and running perfectly once again. Pretty much the only thing that didn’t need refinishing was the paint.
The fact that an auction house would purchase this Mercedes in the first place is rather interesting. But the folks who run BaT have always been enamored with the Gullwing. And they admittedly had a special place in their hearts for the #417 Graphite Gray car that John Fitch scored a class win in at the 1955 Mille Miglia. Since Mercedes only built 308 Gullwings in 1956, this kind of opportunity obviously doesn’t present itself every day.
We certainly can’t think of a better way to kick off a new suite of premium services, that’s for sure. BaT customers can now opt for the Plus service, which involves them sending a professional photographer out to capture your listing. Or you can opt for the White Glove service, which includes the photography plus writing and curation of the listing along with anything else your heart desires.
As of this writing, the special Mercedes has already been bid up to $1 million with just over two weeks to go. So if nothing else, we’d consider this launch to be a success. You can find out more about BaT’s new premium services by heading over here.
Photos: Bring a Trailer