A Little About the New Maybach and a Lot About the New Naming Scheme
Mercedes-Benz is a company with decades of history, a reputation for innovation, numerous celebrity clients … and balls. By now, you probably know it takes (brass) balls to sell real estate. You definitely know a company has them when it calls one of its vehicles, in this case, the S-Class, “the best car in the world.”
Let’s assume Mercedes is right. In that case, how do you make such an automobile better? Apparently, by making it more luxurious — by turning an S-Class into a Maybach. Sure, things didn’t work out for Maybach when it was its own brand, but Mercedes just couldn’t let that name and the pinnacle of German refinement for which it stands go to waste. Mercedes-Maybach will be a sub-brand under the three-pointed star’s corporate umbrella and will create the ultimate big-bodied Benz: the Mercedes-Maybach S-Class. “Some of the features that distinguish it from the standard production models include extra spaciousness, special seats and lavishly designed, prestigious interiors offering extensive scope for individualization.”
An S600 sedan wearing the Maybach badge will debut in Guangzhou and Los Angeles before this month is over.
Speaking of badges, get ready for a bunch of new ones. Starting next year, Mercedes-Benz will adopt a fresh nomenclature for its vehicles that will navigate customers through the sea of the automaker’s models, which will number more than 30 worldwide by the year 2020. “At least eleven … [will] have no precursor in the current product portfolio.” The system will be oriented around the five main series: A, B, C, E, and S. Model names will be identified by upper-case letters.
SUV tags will begin with GL. The third letter will tip you off to the rig’s relationship to the core set of vehicles. You can see what I mean below.
- The GLA = GL A-Class
- The GLC = GL C-Class (previously the GLK)
- The GLE = GL E-Class (formerly the M-Class or ML)
- The GLE Coupe = GL E-Class Coupe
- The GLS = GL S-Class (previously the GL)
- G = unchanged
The same applies to the four-door coupes, whose badges will continue to start with the letters C and L. For instance, the CLA is the CL A-Class.
From 2016 on, roadsters will still be adorned with the SL prefix, but given the above rules, the SLK will become the SLC. The SL will stay the SL.
A lowercase letter at the end of a badge will tell you what type of engine is under the hood. Gas-powered vehicles will not get that extra character, though. Check below for the breakdown.
- c = compressed natural gas (Natural Gas Drive until now)
- d = diesel (BlueTEC and CDI until now)
- e = electric (PLUG-IN HYBRID, BlueTEC PLUG-IN HYBRID and Electric Drive until now)
- f = fuel cell (F-CELL until now)
- h = hybrid (HYBRID and BlueTEC HYBRID until now)
Check out the following gallery for a couple of teaser shots of the new Mercedes-Maybach and charts of the upcoming naming structure.
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via [Mercedes-Benz] photos [Mercedes-Benz]