jim256

"The Greater Los Angeles Auto Show isn't the only place where General Motors is making a pre-New Year's splash with its Chevrolet Division. As the General unveiled the next Chevrolet small car, the Cobalt, to media in Los Angeles this week, J.D. Power and Associates 2003 Customer Retention Study released its inaugural Customer Retention Study, and Chevrolet was top of the heap, edging out the two biggest Japanese brands selling in the United States, both of which are noted for their quality and ability to please everyday customers. According to the study, General Motors' bread and butter brand retains 60.8 percent of its owners, thanks mostly to the loyalty of truck buyers. Toyota (59.3 percent), Mercedes-Benz (58.7 percent), Ford (58.1 percent) and Honda (57.1 percent) brands file in respectively behind Chevrolet. Hyundai and Kia, two Korean brands often derided over quality issues, scored above average in the survey, snagging a 54.3 percent and 49.9 percent score respectively.

Mercedes-Benz and BMW AG are the only European brands to score above average, joining Toyota's Lexus and GM's Cadillac as the only luxury nameplates with above-average loyalty."
source: The Car Connection

bmms8

finally, something that actually goes in our favor, but it would seem a lot harder for chevy, ford and toyota to keep customers because there are so many other cars in each price range. good news though, thanks for the news