MB to launch subscription service pilot in June
04-14-2018, 10:06 AM
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MB to launch subscription service pilot in June
Mercedes-Benz USA and Mercedes-Benz Financial Services USA LLC today announced that they will launch Mercedes-Benz Collection, a luxury vehicle subscription service which allows customers to switch in and out of vehicles depending on their needs or lifestyle. In partnership with Mercedes-Benz dealers, the service will launch in June as a pilot in two markets: Nashville, TN and Philadelphia, PA.
With multiple subscription tiers available in each location, subscribers can choose from a broad array of Mercedes-Benz offerings including SUV, sedan, coupe, cabriolet, roadster and wagon models. Each tier will also allow access to the company's popular high-performance Mercedes-AMG models.
The Mercedes-Benz Collection experience is equal parts app- and concierge-driven. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure that the delivery is consistent with the details and preferences in the customer's profile. Subscribers will enjoy unlimited access within their tier and no mileage limitations. The monthly subscription fee also includes insurance, 24/7 roadside assistance and vehicle maintenance.
For more information, and to be notified when Mercedes-Benz Collection will begin accepting applications, customers can visit collection.mbusa.com. Additional detail will be available closer to the launch of the service.
source
Good to hear that they are planning multiple tiers, but I still think a point-based model makes more sense. That would allow someone at the low or midrange to occaisionally splurge for a month or two on a higher end car. And MB could charge customers with better driving records lower prices than customers with bad driving records.
With multiple subscription tiers available in each location, subscribers can choose from a broad array of Mercedes-Benz offerings including SUV, sedan, coupe, cabriolet, roadster and wagon models. Each tier will also allow access to the company's popular high-performance Mercedes-AMG models.
The Mercedes-Benz Collection experience is equal parts app- and concierge-driven. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure that the delivery is consistent with the details and preferences in the customer's profile. Subscribers will enjoy unlimited access within their tier and no mileage limitations. The monthly subscription fee also includes insurance, 24/7 roadside assistance and vehicle maintenance.
For more information, and to be notified when Mercedes-Benz Collection will begin accepting applications, customers can visit collection.mbusa.com. Additional detail will be available closer to the launch of the service.
source
Good to hear that they are planning multiple tiers, but I still think a point-based model makes more sense. That would allow someone at the low or midrange to occaisionally splurge for a month or two on a higher end car. And MB could charge customers with better driving records lower prices than customers with bad driving records.
06-05-2018, 07:03 PM
#3
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A little more info about the pilot released today:
$495 initiation
3 tiers, $1095 to $2995
press release
$495 initiation
3 tiers, $1095 to $2995
press release
06-05-2018, 09:20 PM
#4
Will be interesting to get the details, I assume this is like an advanced loaner or rental plan, you will not get a new car nor exact color and options easily. They will not be able to deliver unlimited options.
Will be good for some people, we will see how popular.
Will be good for some people, we will see how popular.
06-06-2018, 07:56 PM
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AMG GTC Roadster, E63s Ed.1, M8 Comp. Coupe
Who would have thought that Mercedes is cheaper than Cadillac, BMW or Porsche by a margin...
Their options are also more pragmatic with the ability to upgrade cars for a day (special events, etc.)
But in the end still way too pricey...
Their options are also more pragmatic with the ability to upgrade cars for a day (special events, etc.)
But in the end still way too pricey...
06-06-2018, 08:54 PM
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2019 S560, 2022 Audi S8
Who titles the cars? Tags? Also would need to clear navigation entries for privacy protection. Make sure no Maryjane was left stashed anywhere. You certainly would keep the neighbors confused.
