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E/W214: What's a fair discount on a new MB?

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Old Jun 10, 2026 | 10:02 AM
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What's a fair discount on a new MB?

I am in the US and went to look at a 2026 E450 wagon yesterday. It's a lovely car and has the bells and whistles that float my boat. Right off the bat we were offered 5% off. We are looking for a better deal and listened to an offer that included a trade in on my 2018 Allroad. Trade in was $11k which is about right. We were also offered a 7% discount on top of the trade in.

I really do not want to trade my Allroad in. My preference is to donate it to a 501 C3 dog rescue. You can imagine why I would do this, it helps a dog rescue and it gives me a tax deduction.

The dealership has had the car for four months and they told me, they said they really want to get rid of it. Wagons do not sell well in the US and they are much less common where I live. They have also told me that have a very large inventory on GLCs (67 of them) and they are willing to deal on them. This tells me, I can do better than a 5% discount. They have a car and buyer, I just need to close the deal.

Can anyone guess if a 10% discount is realistic or would something like the 7% be more realistic. BTW, I can by a one year old CPO for much less. It unfortunately is on the other side of the country.

Any input is appreciated.

Last edited by ossodiseppia; Jun 10, 2026 at 01:29 PM.
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Old Jun 10, 2026 | 04:15 PM
  #2  
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You should search and see if there are any remaining 2025s left nationwide. When I got my E450 AT in 2025 I got a new 2024 model, and they discounted $10K for me. Shipping sometimes cost less than you would think.
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Old Jun 10, 2026 | 10:43 PM
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Figure out shipping for the cpo, negotiate your best out of the door and delivered price on that one. Then go back to the dealer with the new car, offer them an out the door price, all fees all charges including your 10 percent off. They should try to get close to you. Tell them you will think about it. Go home, they will probably call you, if not call them two days later, tell them you are about to close on a cpo but wanted to give them one more chance. Good hunting!! Trick is for you to be in control.

one advantage of new car is option of superior extended warranty, one advantage of cpo is some depreciation already taken.

There are no rules, you do not know their considerations. Price is what you agree on. Some people get better deals than others.

Last edited by smiles201; Jun 10, 2026 at 10:51 PM.
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Old Jun 11, 2026 | 09:48 AM
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Thank you both for the feedback. I told the sales dude, I'd rather go to a dentist and have some teeth pulled than to have to go through the process of buying a car. Buying a car is a game I do not enjoy playing.
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Old Jun 11, 2026 | 11:33 AM
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7% isn't bad at all, but closer to 10% sounds realistic, I'd suggest maybe look into hiring a broker, they'll do the legwork for you and you pay a small fee, $500-$600 seems typical.

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Old Jun 11, 2026 | 11:53 AM
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You would do well to have a consultant or friend who knows and enjoys the process negotiate for you, otherwise you will be taken advantage of.
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Old Jun 11, 2026 | 02:56 PM
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I make an out the door offer of what I'm willing to pay and tell the salesman to take it or leave it, this is my only offer. 75% of the time I get the deal. I've delt with the same dealer for many years (not the salesman).
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Old Jun 11, 2026 | 03:05 PM
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I am committing to a new 2025 in white with Machiatto interior. For me, it's a lovely combination. I got about really close to 10% off the original MSRP. If I get the MB financing it will be at 1.99%. I thought just under 5% was a great deal. This is even better.
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Old Jun 11, 2026 | 07:08 PM
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Originally Posted by ossodiseppia
I am committing to a new 2025 in white with Machiatto interior. For me, it's a lovely combination. I got about really close to 10% off the original MSRP. If I get the MB financing it will be at 1.99%. I thought just under 5% was a great deal. This is even better.
Nice find...generous incentives right now, especially the MBFS APRs that would be tough for banks and credit unions to beat. That's what I went for a few weeks ago, a well-equipped 2025 in same color combo. After a long line of dark cars with dark interiors, switching it up to this brighter color scheme look feels so elegant and looks much better in person than pictures would you have you think, too.

Enjoy!
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Old Jun 11, 2026 | 09:15 PM
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Great deal. Congrats! That is my color scheme, 2023 E 450. Still brings a smile.
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Old Yesterday | 09:05 AM
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Thank you for the feedback. I really don't like the dance and game that you have to play to buy a car. It seems every sale is controlled by one person at a dealership. The back and forth is just so unappealing. The way that auto dealerships conduct business in the US was defined and created by them. I bought my car online, no muss no fuss.

This is a lot of car for me. All of the "buttons" are a bit overwhelming, but I can always ask the car to do what I want. That's gonna take a bit of getting used to.

The cars have a great ride feel and I love the steering as it feels tight and solid, unlike my Audi. I am sure I will have a ton of questions. Thank you, again
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Old Yesterday | 09:21 AM
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I'm about a month in with my E450 and I have spent hours learning the tech capability. Specific to voice commands, I am still learning the proper library of terms. For example, "open shade", "open ceiling shade", "open roof shade" and "open ceiling blind", do not work, But "open roof blind" will open the ceiling shade. However, the "Hey Mercedes" response to the incorrect terms is something like "I can't do that for you now", leading one to believe it can't be done. But then switching to the correct phrasing will get it to work.
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Old Yesterday | 11:13 AM
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Originally Posted by ossodiseppia
Thank you for the feedback. I really don't like the dance and game that you have to play to buy a car. It seems every sale is controlled by one person at a dealership. The back and forth is just so unappealing. The way that auto dealerships conduct business in the US was defined and created by them. I bought my car online, no muss no fuss.

This is a lot of car for me. All of the "buttons" are a bit overwhelming, but I can always ask the car to do what I want. That's gonna take a bit of getting used to.

The cars have a great ride feel and I love the steering as it feels tight and solid, unlike my Audi. I am sure I will have a ton of questions. Thank you, again
There is one dealer near me, not MB, that doesn't play that game. The selling price is marked in large numbers on the windshield of each vehicle. They advertise "No Haggle Pricing".
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Old Today | 09:46 AM
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Originally Posted by ua549
There is one dealer near me, not MB, that doesn't play that game. The selling price is marked in large numbers on the windshield of each vehicle. They advertise "No Haggle Pricing".
I am sure there are many more that are like the one near you. Unfortunately, the one I was dealing with defined the rules and wasn't working that hard to consummate a deal on a car they wanted to get rid of. I guess they weren't as motivated to sell as I was told.
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Old Today | 10:09 AM
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Originally Posted by ossodiseppia
I am in the US and went to look at a 2026 E450 wagon yesterday. It's a lovely car and has the bells and whistles that float my boat. Right off the bat we were offered 5% off. We are looking for a better deal and listened to an offer that included a trade in on my 2018 Allroad. Trade in was $11k which is about right. We were also offered a 7% discount on top of the trade in.

I really do not want to trade my Allroad in. My preference is to donate it to a 501 C3 dog rescue. You can imagine why I would do this, it helps a dog rescue and it gives me a tax deduction.

The dealership has had the car for four months and they told me, they said they really want to get rid of it. Wagons do not sell well in the US and they are much less common where I live. They have also told me that have a very large inventory on GLCs (67 of them) and they are willing to deal on them. This tells me, I can do better than a 5% discount. They have a car and buyer, I just need to close the deal.

Can anyone guess if a 10% discount is realistic or would something like the 7% be more realistic. BTW, I can by a one year old CPO for much less. It unfortunately is on the other side of the country.

Any input is appreciated.
I don't know cars, mechanical, etc. -- but if I know one thing, it's finance. I have several clients who are car dealers and I deal with them on finance, financing, cash flow, and numerous other financial matters. Without going into all the minutia, a car sitting in their showroom for an extended period of time costs them money. It's not like they bought a product, own it, and when they sell it, they sell it. Like in many other businesses, they have to get inventory off the floor. While this is a current year model, four months seems like a long time. That said, I have no experience with a current model year scenario like you have here, but I've had experience with "leftover" one year old cars, and even 2 year old demo cars, etc. -- and I've been offered some very big discounts -- starting at 10% and going up to over 20% (on $60k and $70k cars).

Good luck!
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Old Today | 11:23 AM
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Yup! Dealers take short term loans to finance their inventory. The process is called Floor Planning.
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Old Today | 08:39 PM
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Originally Posted by BoMB
I don't know cars, mechanical, etc. -- but if I know one thing, it's finance. I have several clients who are car dealers and I deal with them on finance, financing, cash flow, and numerous other financial matters. Without going into all the minutia, a car sitting in their showroom for an extended period of time costs them money. It's not like they bought a product, own it, and when they sell it, they sell it. Like in many other businesses, they have to get inventory off the floor. While this is a current year model, four months seems like a long time. That said, I have no experience with a current model year scenario like you have here, but I've had experience with "leftover" one year old cars, and even 2 year old demo cars, etc. -- and I've been offered some very big discounts -- starting at 10% and going up to over 20% (on $60k and $70k cars).

Good luck!
I am pretty sure I got the car for what they were willing to let it go for. 20% off would have been wonderful, but I did not offer something that low.

Originally Posted by ua549
Yup! Dealers take short term loans to finance their inventory. The process is called Floor Planning.
Funny, when I mentioned this very same thing to the local to me sales dude, he said they did not. I did not believe him.
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Old Today | 08:59 PM
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Wagons are harder to get a deal than sedans. 20 percent isn’t very likely unless it’s a demo sedan on the last day of the month and even that may be too much?

I wanted 10 percent off on a new E53 wagon that had been on the lot over 100 days, and after receiving a lecture about how that was not possible unless Mercedes was giving quota bonuses (twice a year and not announced), I did get about 7 percent off.
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