SL/R230: Mercedes & SL550 Demographic
#1
Mercedes & SL550 Demographic
I would like to know what the demographic is for the SL550? I can make some assumptions but would rather not. Who do you think would buy this one? Is it mainly older gentlemen or potentially another demographic?
http://schnelllist.com/car/vin/WDDJK7DA7FF031378
Is the Mercedes Demographic any different then Bmw or Audi?
http://schnelllist.com/car/vin/WDDJK7DA7FF031378
Is the Mercedes Demographic any different then Bmw or Audi?
#2
Member
Join Date: Apr 2014
Location: United Kingdom
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Weekend: 2010 SL 350 r230 Weekdays: 2018 E220d Coupe
I think two primary factors for this demographic would be exquisite taste and the werewithal to pay for it.
I have two cars - a BMW 5 series and a Mercedes SL. I consider one of them to be a tool and the other to be a work of art...I guess many other SL owners might see it that way too.
YMMV.
I have two cars - a BMW 5 series and a Mercedes SL. I consider one of them to be a tool and the other to be a work of art...I guess many other SL owners might see it that way too.
YMMV.
#4
Super Member
Go to your dealer and ask to look at the second page of the DOG (Dealer Ordering Guide). There MB lists the targeted demographic. For the SL, I believe it's "successful" "older" folks with median annual incomes of $550K.