SL-Class (R230) 2003 -- 2012: Discussion on the SL500, SL550, SL600

SL/R230: Mercedes & SL550 Demographic

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Old 11-13-2014, 12:56 PM
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Mercedes & SL550 Demographic

I would like to know what the demographic is for the SL550? I can make some assumptions but would rather not. Who do you think would buy this one? Is it mainly older gentlemen or potentially another demographic?

http://schnelllist.com/car/vin/WDDJK7DA7FF031378


Is the Mercedes Demographic any different then Bmw or Audi?
Old 11-13-2014, 02:16 PM
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Weekend: 2010 SL 350 r230 Weekdays: 2018 E220d Coupe
I think two primary factors for this demographic would be exquisite taste and the werewithal to pay for it.

I have two cars - a BMW 5 series and a Mercedes SL. I consider one of them to be a tool and the other to be a work of art...I guess many other SL owners might see it that way too.

YMMV.
Old 11-13-2014, 02:17 PM
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Weekend: 2010 SL 350 r230 Weekdays: 2018 E220d Coupe
Glitch in the machine - double post.
Old 11-14-2014, 05:57 AM
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2023 Maybach GLS600, 2023 Bentley Bentayga, 2023 Genesis GV60, 2017 AMG GLS63
Go to your dealer and ask to look at the second page of the DOG (Dealer Ordering Guide). There MB lists the targeted demographic. For the SL, I believe it's "successful" "older" folks with median annual incomes of $550K.
Old 10-23-2015, 12:55 AM
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2011 SL550; 2011 ML350; 2006 C230
Originally Posted by malloyc63
Is the Mercedes Demographic any different then Bmw or Audi?
Yes—we're smarter and richer.

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