Tongue-in-cheek Ad Shows Benefits of Mercedes Me Connect System

Ever lost your car in a parking garage? Of course you have. Mercedes feels your pain. 

Mercedes-Benz Canada has released a new ad that succeeds in showing off the Mercedes me connect system in a very relatable situation. Who among us hasn’t lost their car in a labyrinthian parking garage? Exactly. We’ve all done it. And it sucks. 

But Mercedes-Benz has Mercedes me, and their parked vehicle locator has got you covered. 

We follow our Benz owner as he searches in vain for his ride.

But then we see the Mercedes connect system in action. You connect to your car through your smartphone. So instead of wandering around aimlessly and clicking your fob to no avail, bam, you just grab your phone and find your car.

The parked vehicle locator gives you a detailed map of where your Benz is. Very cool, and very practical. If you haven’t signed up for Mercedes’ new system yet, this is likely to convince you to do it immediately. 

Will we miss walking around a parking garage grumbling “Where did we park the #$%*& car?!” No. We will not. 

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Sherry Bryan

Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at sherryjbry@gmail.com.