I think they had a pricing error when these were first introduced. My local dealership at the time just gave me one for free. Pretty sure they go for about $20 now.

 

the dealer i got my cup holder from had a big pricing error. i paid 6.50 for the cup holder when i ordered it. they asked me if i would like to prepay for it or pay when i picked it up. thank god i decided to pay for it then because they were supposedly required to give me the part even though it was supposed to be 58. lol i wish i knew that i was getting such a good deal i would have ordered like 50.