W204 Advertisements
09-10-2007, 12:15 PM
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2008 C350
W204 Advertisements
Saw my first print ad for the W204 over the weekend. It was a full page ad in "Fashion" magazine (published by Tx Monthly). Had a P.Silver 300 Sport with the 18's on it. Looked very nice.
I still have yet to see any other marketing of it though. MBUSA needs to get on this...Infiniti is really pushing the new G with TV spots.
And the ad was pointed out to me by my wife...so no comments on Fashion magazine!
I still have yet to see any other marketing of it though. MBUSA needs to get on this...Infiniti is really pushing the new G with TV spots.
And the ad was pointed out to me by my wife...so no comments on Fashion magazine!
09-10-2007, 12:21 PM
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c300
Lots of "New C" commercials during the broadcast of the F1 race this weekend on SpeedTV.
I would hazard a guess that they don't want to push the publicity that much since there aren't a whole lot of units on dealer lots yet. Do MB dealers traditionally do a lot of their business off lot sales or custom order sales?
I know I wouldn't want to start paying for advertising yet if it's just going to result in a lot of angry customers expecting to be able to buy one right away.
I would hazard a guess that they don't want to push the publicity that much since there aren't a whole lot of units on dealer lots yet. Do MB dealers traditionally do a lot of their business off lot sales or custom order sales?
I know I wouldn't want to start paying for advertising yet if it's just going to result in a lot of angry customers expecting to be able to buy one right away.
09-10-2007, 12:25 PM
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2008 C350 Black/Black Leather, P2, 18" AMG, Pano, illuminated door sills, chrome handles, long wait
Haha, I got a fashion magazine bundled with my GQ this last month...J-Lo on the cover, don't feel bad...
But they put the C class on the back of my road and track for August (also a review in the mag)
I don't really care if they don't advertise, I like the exculsivity
But they put the C class on the back of my road and track for August (also a review in the mag)
I don't really care if they don't advertise, I like the exculsivity
09-10-2007, 05:36 PM
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'08 C300 Lux Barolo Red Beige Leather P2 MM 18" wheels '84 944
C-Class advertising campaign
<<Lots of "New C" commercials during the broadcast of the F1 race this weekend on SpeedTV.>>
MBUSA's 70 million dollar US '08 C-Class advertising campaign starts today, Sept.10.
Per my dealer.
MBUSA's 70 million dollar US '08 C-Class advertising campaign starts today, Sept.10.
Per my dealer.
09-10-2007, 05:43 PM
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All right...let's see those ads on Monday Night Football tonight!! Give me something to look forward to when my car finally gets here late Oct.
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09-10-2007, 06:38 PM
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'08 C300 Lux Barolo Red Beige Leather P2 MM 18" wheels '84 944
Foootball
<<All right...let's see those ads on Monday Night Football tonight!! Give me something to look forward to when my car finally gets here late Oct.>>
I would have thought the vehicle of choice for watchers of this would be the F150.
I would have thought the vehicle of choice for watchers of this would be the F150.
09-10-2007, 06:44 PM
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2008 C350
09-10-2007, 06:55 PM
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E550 4MATIC
Are you kidding? There were full page ads in the Wall Street Journal 3 days last week. The back cover of Road and Track and I think Automobile, not to mention a bunch of other publications have have ads. There has been a lot of print advertising so far.
09-10-2007, 06:58 PM
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2008 C350
09-10-2007, 06:58 PM
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No not kidding, that was the first print ad I've seen that wasn't attached to a car mag write-up.
Last edited by MBTex; 09-10-2007 at 07:02 PM.
09-10-2007, 08:13 PM
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Last month I saw a 3 page ad (spread every other page) in Best Life magazine. A very subtle and conservative ad, each page concentrated on a particular technology.
This morning I saw a great C-class TV commercial on the Today Show, it was about how they spent 7 years developing the C-class and it's durability (for example they had 4 200+ pound men each sitting on the window sill of each open door).
This morning I saw a great C-class TV commercial on the Today Show, it was about how they spent 7 years developing the C-class and it's durability (for example they had 4 200+ pound men each sitting on the window sill of each open door).
Last edited by aowhaus; 09-10-2007 at 08:40 PM.
