Why did MB do this to the CLK320
Ted
I actually think MB is going to do quite well with the CLK320.....we have an E500 on order and I looked at the order sheet. I don't know the time frame for these cars, but they had like 32 E320s on order and 13 E500s.
Many MB buyers just want a nice comfortable peppy car.....not a road rocket. Thats why the 320 series cars do very well, not that the $1000 gas guzzler tax is a terribly big deal.....but its not going to help 500 sales. People see that and they will be like "great, I'll be stopping for gas every 10 minutes." Thats not really the case, but this is what crosses peoples minds.
Last edited by Beltfed; Aug 13, 2002 at 12:42 AM.
my first thought is that it is a business decision. that is, SOP of mercedes USA is to offer at least 2 engines per model.
1. imho, most mb buyers (not members of this forum) seek luxury, and not performance/power. the difference in 0-60 times would be not their primary criterion.
2. cost difference is not an insignificant amount of $8300. especially w/ the downturn in the economy.
3. very difficult to say if the 320 will not sell especially since it is a new model. i think it will sell decently. after a year or so, mb would be in a better position to gauge the wisdom of offering the 320 model. if it doesn't do well, i think you are right, and they will up the performance.
4. although the power may be less, other aspects like handling, brakes, safety equipment, suspension, etc are better. not to mention, imho, the vast improvement of the interior trim. so overall, the 320 still makes a convincing argument.
Charles
Ted
They also say that if performance is your number one criteria, the CLK 500 is the way to go.
I love the design of the W208, but next to a W209, it looks "old" unfortunately.
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The pillar-less structure on the new CLK is one of the main contributor to the added weight. From this you can almost conclude that in terms of importance, Mercedes puts styling ahead of performance for this two door coupe. To the majority of the CLK buyers, its styling and image is the coupes' main selling point.
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