Price of diesel
Second, Americans are much less likely to spend money on premium automotive products vs. Germans (as of now, the only market GTL diesel is sold in). Germans will pay more for a better product (Shell V-Power gasoline is 100 octane). Think of all the people pumping regular into their cars that require premium, or complaining about paying for synthetic motor oil.
Simply put, there market conditions in the US are far from convincing for Shell to bring an ultra premium diesel. Same reason many areas in Europe do not get the product.



