What is E350W?

The W designation indicates sedan and the S designation indicates wagon. Very strange, but it's true.
Sometimes, the letter T is used to describe wagon.

But I can believe that this is these days common and well known way of presenting MB models in the US, I guess this is what you tried to convince me? This is fine since the person asking was from the US but your statement was not limited to US which makes it inaccurate.
A bit of background and explanations would always be useful for other forum members too. I understand that for normal sales talks one cannot use the S211/W211 notation when selling an E-class car but have still taken part of this notation to be visible for the public (while hardly even internal documentation like WIS/EPC are using these letters).

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Marketing people and sales people often use a certain phrase when speaking about the cars here in the USA, whether or not that's the phrase in use in other parts of the world... it is crazy that here in the US W generally means Sedan and S means Wagon.. in common-speak... and sometimes "S" is understood to be a salesmans shorthand for Sport.
Generally speaking I get the feeling that except for a certain few very well trained Techs in the shop, the car is better understood in Europe than it is here by the people who sell and service them.
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