Vindication!




Today's Orange County (CA.- where else?) Register did an entire feature on the importance of cupholders. Among the highlights:
1. "...explains Don Clark, a DaimlerChrysler executive widely viewed as a key player in cup-holder history (due to the mid-80's Chrysler minivan."
--So why hasn't this carried over to MB?
2. "Beyond whatever the cup holder might or might not symbolize, there's something the cup holder definitely is-a sales tool."
3. "Even BMW, the frill-averse automaker that once resisted cup holders as an apparently profane diversion from the serious business of driving, now includes (and touts) cup holders in most of its cars."
4. "Cup holders...are a really big deal in selling a car, says Zekria, a Tustin Dodge salesman, Maybe not the biggest thing, but they matter. A lot."
5. "One in four car shoppers would switch brands, or even consider an entirely different kind of vehicle just to find the perfect holder, according to a survey issued last year by Irvine baed car buying service Autobytel."
6. "In recent years, cup holders have popped up on shopping carts, lawn mowers, and baby strollers."
HELLLLLLOOOO ! Mercedes? You out there? Are you getting a clue???????????????
EDJ
<Future Lexus buyer>
<Serious coffee drinker>
On my survey "What is you LEAST favorite thing on your new E500? I wrote in "cupholder" and "no compass" I wish I had written " Karate Kid Kupholder" but didn't think of it.
Ed



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