The new Infiniti E Class
Ah, yes, there's nothing like brand dilution.

........the first reports from Japan suggested that the next-generation Infiniti G sedan and coupe, as well as future M sedans, will be built on the Mercedes-Benz E-Class platform.......
Hmmm, maybe that explains the new design style of the W212...

http://www.youtube.com/watch?v=4HmDI...eature=related
http://www.roadandtrack.com/future-c...wered-nissan-z
Why didn't M-B learn from the Chrysler era? Sure Renault/Nissan can teach them a thing or two this time as well as what Daimler can of course teach, but this is a pretty lose-lose situation.
I love my car, but M-B is making me feel like I made a lousy choice; due to doing everything in their power to ensure my "spending" $60K on a product of theirs, doesn't grant me any exclusivity whatsoever, including knowing the Infinite next to me is riding on the same chassis.
What would be a better choice in your opinion? A chevy Malibu (no, I'm not knocking it, bare with me) that shares it's chassis with the Pontiac G6 and the Saturn Aura?
If we were to follow your thinking, you should be upset at every other car new car out there. Mercedes-Benz has 90% of all patents held globally for motor vehicles. Many of those patents are used by all manufacturers for safety purposes, like crumple zone, airbags, anti-lock brakes and more, all Mercedes inventions but now relatively commonplace. I know, the horror! No more benZ exclusivity!
Seriously... it is what it is, man. In todays Global economy, you can't expect a manufacturer to rely solely on people buying nothing but their products.
However, I dunno, M-B used to hold the E chassis as sacred ground, enough so that when they lent it to Chrysler for the 300, they gave them an old W124 (or was it W210) chassis.
.... Of course, Nissan has proven they can make a strong chassis themselves, so I understand a generation old E chassis would be essentially a downgrade compared to what they'll have the ability to do come the next G/Z Series'.




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A prime example (among many) are Leica point and shoot digital cameras. The Leica name and logo is highly respected for German engineering and optical quality. All their point and shoot digital cameras are made by Panasonic. Except for some cosmetics, the Panasonic version is absolutely identical in function to the Leica models (after all it's the same camera.) But the Leica cameras sell for $300-500 more. Yet it's the same product. People buy the Leica because they either don't know this, or they simply want the brand and logo (and trust it.) But their "German" camera is actually designed and built by a Japanese corporation. There's nothing wrong with the Japanese camera, it's an excellent product. But it reflects on the power of a brand and a logo.
Despite the reality of commerce and tech swapping, people end up feeling turned off when they discover that the car they just bought for X dollars more is basically the same as one that costs a lot less, although without a logo on it that carries 'prestige' and history (or mythology.) It's understandable. And it's clearly obvious since we witness most people going out of their way to buy things they feel are unique and set them apart from others. Same reason why people customize and individualize their mass produced common cars.
Isn't the G a competitor against the C-Class? And can be had for a lot less money than an E-Class?
I hope this Article isn't factual. I haven't heard about this anywhere else.
Isn't the G a competitor against the C-Class? And can be had for a lot less money than an E-Class?
I hope this Article isn't factual. I haven't heard about this anywhere else.

http://www.daimler.com/dccom/0-5-715...0-0-0-0-0.html
"Each company will pursue future opportunities following the closing of the agreement on the strategic cooperation and the implementation of the first major cooperation projects. These include opportunities to be studied on shared modules and components between Infiniti and Mercedes-Benz vehicles, regional cooperation in the United States, China and Japan between Nissan, Infiniti and Daimler."
"The sharing of gasoline and diesel engines coming from Daimler to Infiniti, the luxury division of Nissan Motor Company, and providing the opportunity for further collaboration."
I guess the drivers of Rolls Royce Ghosts have to live with the fact that they're driving on a mere 7-Series' Chassis. We Benzers can be peeved about the Nissans next to us using ours, while the Nissans next to us can continue to be peeved that their cars heart and souls are ruined by using Mercedes-Benz chassis'. Everybody wins.
In Europe the 800 lb gorilla is Volkswagen. Their research cost is spread over many platforms and brands. Smaller companies like MB and BMW will be left in the dust if they don't partner up. C'est la vie!
Last edited by petee1997; Jul 24, 2010 at 05:49 PM.
I still await to see if BMW will do something as drastic as sharing the 5-Series chassis with a lesser car.... I'm not betting on it, i.e IMO what Benz is doing with the E Chassis is still way way out of line. Oh well.
Pretty soon, the term "paying the difference merely for the badge" will be completely literal.... As these will be identical cars, yet with different styling, gimmicks, and badges.




