Super Bowl Commercial - New CLA
MBWorld God!
Joined: Jul 2010
Posts: 31,277
Likes: 3,917
From: on my way
2012 CLS63
these things take time, not to mention the car isn't even at the showroom yet
it was just a couple of weeks ago that the C218 got IT'S own forum
Super Member
Joined: Mar 2012
Posts: 619
Likes: 34
From: East part of Texas
2017 CLS550
I spent $60,000 on a M series last summer and that is about middle of the road and fair for what I got. I don't like the idea of Mercedes selling anything under $50K because it cheapens the brand as a whole. Keep up the high quality and innovation and the price to go along with it. A cheap car brings the whole house down. I'm not saying it is not a smart business move or the CLA is not a nice car - all I'm saying is that if Mercedes continues to move in this direction the 3 point star will become meaningless. Just like the Cadillac crest means nothing and is no longer seen as a sign of something special. I see more SRXs on the road than Camry for crying out loud! A year from now I might be saying the same about the CLA. And I agree, there should be a dedicated forum section for the CLA.
Junior Member
Joined: Jun 2012
Posts: 56
Likes: 1
From: Edgewater, NJ
2010 E350 4Matic Sport
I do not agree that the CLA will hurt the brand. Mercedes already has a few cheaper models that we do not get a chance to experience here in the US. The A & B class are both not what we expect from Mercedes but they are still almost always ranked among best in the segment they are competing in - even with a slightly higher sticker than its competitors. The attractive body, low priced, 4-cyl CLA, based on the A-class, will help Mercedes not only make money, but also meet the average MPG requirements that will be in affect in a few years. The 30K CLA will never have the build and interior quality of a 50K and above car and people in the market for a E,CLS,S...etc will still buy the most car they can afford. The CLA will mostly target VW customers. It will pretty much cost the same as the CC. Both have 4 cyl. 200 HP, FWD....
I can't wait to see it.
I can't wait to see it.
Senior Member
Joined: Nov 2010
Posts: 466
Likes: 1
E350
I do not agree that the CLA will hurt the brand. Mercedes already has a few cheaper models that we do not get a chance to experience here in the US. The A & B class are both not what we expect from Mercedes but they are still almost always ranked among best in the segment they are competing in - even with a slightly higher sticker than its competitors. The attractive body, low priced, 4-cyl CLA, based on the A-class, will help Mercedes not only make money, but also meet the average MPG requirements that will be in affect in a few years. The 30K CLA will never have the build and interior quality of a 50K and above car and people in the market for a E,CLS,S...etc will still buy the most car they can afford. The CLA will mostly target VW customers. It will pretty much cost the same as the CC. Both have 4 cyl. 200 HP, FWD....
I can't wait to see it.
I can't wait to see it.
Out Of Control!!
Joined: Jun 2008
Posts: 10,557
Likes: 24
From: Earth
Porsche Macan S SportDesign / Ex M-B's: 11 & 10 & 06 E350's, 02 S500
In Europe, Mercedes is the Domestic brand, E-Classes and C-Classes and even S-Classes are EVERYWHERE as Taxi's. That would never fly in the U.S, considered M-B is priced at a premium and relies on its premium-status to convince many of us to pay said pricing premiums (like most luxury marquees).
In Europe, they have a different sort of passion for M-B, one that is less about impressing thy neighbors and more about experiencing home-grown high quality.
My opinion is that the CLA will be a huge short term benefit to M-B, but will be what initiates what will be a brand that in 20 years from now, doesn't have that instant "cachet factor" when you see the Star emblem anymore. With the amount that these little things will sell, and who knows what spinoffs in other segments to come, it'd be almost numerically impossible.
Senior Member
Joined: Nov 2010
Posts: 466
Likes: 1
E350
A brand's image is determined by a lot of things. The CLA will be "premium" priced compared to other similar cars in this size / segment.
As long as the quality / price point is premium I see no problem. To build and maintain image, MB needs to make the CLA the best in class. It's not like Cadillac trying to sell a rebadged GM as a Cimarron in the 80's.
Mercedes has been going after a younger demographic. The C Series, new E styling, free AMG sport packages, etc. all point in this direction. Check out the current age poll thread on this forum - evenly distributed between 20, 30, 40 and 50+ segments.
IMO, MB is behind BMW and Audi on most models at this time. Hopefully they catch up and provide superior products in the future. We will all benefit.
Last edited by BenzE350; Feb 7, 2013 at 08:13 PM.
MBWorld Fanatic!
Joined: Sep 2008
Posts: 1,700
Likes: 0
From: Bergen Co,NJ
14' CLS550
At that price point there's no doubt the CLA will sell very well.. I'll say it again, there will be tons of people,especially younger that want to own a Mercedes. My guess is this car will lease at 350/month. Look at the C class, its EVERYWHERE! In my area/North Jersey all I see is young females in white C class's. Who ever can afford a E,CLS,M,S etc will continue to do so because they understand it is more of a quality car.
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Super Member
Joined: Mar 2012
Posts: 619
Likes: 34
From: East part of Texas
2017 CLS550
The brand and driving experience go hand in hand, Oliver. In fact, some might say they are kissing cousins. I've never driven a Chevrolet that gave me quite the same driving experience and satisfaction of a BMW or MB. I have never owned a Bentley but I drove one a few times and the driving experience was nothing like any Ford or Honda I've ever been in as to ride, comfort and accommodations. And so it goes.
In my fifty years of owning and driving cars, I can say almost without exception that the brand of automobile has giving me a good idea as to what the ride will be all about before I ever got behind the wheel. And the more "prestigious" the brand usually means the better the overall experience will be (although I admit there are a couple exceptions).
It is not that I want a prestigious brand simply for the sake of being prestigious. I want it because I am assured, or at least fairly so, of having an excellent driving experience with it. That's what I want and that's what I get with my MB - and I don't want that experience cheapened.
In my fifty years of owning and driving cars, I can say almost without exception that the brand of automobile has giving me a good idea as to what the ride will be all about before I ever got behind the wheel. And the more "prestigious" the brand usually means the better the overall experience will be (although I admit there are a couple exceptions).
It is not that I want a prestigious brand simply for the sake of being prestigious. I want it because I am assured, or at least fairly so, of having an excellent driving experience with it. That's what I want and that's what I get with my MB - and I don't want that experience cheapened.
Out Of Control!!
Joined: Jun 2008
Posts: 10,557
Likes: 24
From: Earth
Porsche Macan S SportDesign / Ex M-B's: 11 & 10 & 06 E350's, 02 S500
Thing is, people like to mistake the necessity for "prestige" as being overly vein. In many cases it is, but really, it's about aspirational-value. And the aspirational value of attaining a certain brand-factor is what has inspired many people to strive for many things in their lives. Nothing wrong with aspiring. It wasn't too long ago where about any M-B was priced high enough to where it was an "aspirational" product, but when you have FWD Econo models coming out for under $30K, it will naturally deteriorate the aspirational value of the brand. As long as the car is good, then it won't be dire, but it will somewhat, at the very least.
MBWorld Fanatic!
Joined: Jan 2011
Posts: 1,747
Likes: 20
From: Central Pennsylvania
2012 S350 Bluetec 4Matic, Diamond White, P2
The CLA will be a good seller for MB. It will not cheapen the brand any more than Freightliner trucks and Sprinter Vans have. It is essentially an Americanized A-Class from Mercedes-Europe. This class has existed for a long time, and, has not cheapened the brand. The US market gets a very small sampling of the VW, MB, BMW, and audi offerings. OMG, what will we do if MB and BMW bring their minivans here? The end must be near....
Senior Member
Joined: Nov 2010
Posts: 466
Likes: 1
E350
Initial reviews are generally very positive:
http://www.caranddriver.com/news/201...t-drive-review
http://www.motortrend.com/roadtests/...0_first_drive/
My wife was looking at getting a new Volvo S60 but we may wait to test drive the new little Merc.
http://www.caranddriver.com/news/201...t-drive-review
http://www.motortrend.com/roadtests/...0_first_drive/
My wife was looking at getting a new Volvo S60 but we may wait to test drive the new little Merc.
Thread Starter
MBWorld Fanatic!
Joined: Dec 2011
Posts: 2,056
Likes: 5
From: Paradise
w212 E550
s60 is nice but i think your wife will probably like the cla better. at least i do 
. i'm sure the dealer will tell you this little thing is flying off the shelf. so expect a long wait list, though 
.
. i'm sure the dealer will tell you this little thing is flying off the shelf. so expect a long wait list, though .
MBWorld Fanatic!
Joined: Dec 2006
Posts: 4,949
Likes: 39
From: Clifton, NJ
96 and 08 911 turbos
The brand and driving experience go hand in hand, Oliver. In fact, some might say they are kissing cousins. I've never driven a Chevrolet that gave me quite the same driving experience and satisfaction of a BMW or MB. I have never owned a Bentley but I drove one a few times and the driving experience was nothing like any Ford or Honda I've ever been in as to ride, comfort and accommodations. And so it goes.
In my fifty years of owning and driving cars, I can say almost without exception that the brand of automobile has giving me a good idea as to what the ride will be all about before I ever got behind the wheel. And the more "prestigious" the brand usually means the better the overall experience will be (although I admit there are a couple exceptions).
It is not that I want a prestigious brand simply for the sake of being prestigious. I want it because I am assured, or at least fairly so, of having an excellent driving experience with it. That's what I want and that's what I get with my MB - and I don't want that experience cheapened.
In my fifty years of owning and driving cars, I can say almost without exception that the brand of automobile has giving me a good idea as to what the ride will be all about before I ever got behind the wheel. And the more "prestigious" the brand usually means the better the overall experience will be (although I admit there are a couple exceptions).
It is not that I want a prestigious brand simply for the sake of being prestigious. I want it because I am assured, or at least fairly so, of having an excellent driving experience with it. That's what I want and that's what I get with my MB - and I don't want that experience cheapened.
Thing is, people like to mistake the necessity for "prestige" as being overly vein. In many cases it is, but really, it's about aspirational-value. And the aspirational value of attaining a certain brand-factor is what has inspired many people to strive for many things in their lives. Nothing wrong with aspiring. It wasn't too long ago where about any M-B was priced high enough to where it was an "aspirational" product, but when you have FWD Econo models coming out for under $30K, it will naturally deteriorate the aspirational value of the brand. As long as the car is good, then it won't be dire, but it will somewhat, at the very least.
What? That makes no sense. I don't care if others aspire to owning a mercedes. I didn't buy it for anyone but me to want it. As long as mercedes continues to build high quality luxury cars (the higher end ones), I don't care if they make a $15k vehicle made of plastic. I personally couldn't care less about how prestigious the mercedes brand is.
Out Of Control!!
Joined: Jun 2008
Posts: 10,557
Likes: 24
From: Earth
Porsche Macan S SportDesign / Ex M-B's: 11 & 10 & 06 E350's, 02 S500
To each their own. To me a big part about having a Mercedes was always a slight exclusivity factor from the brand and what that can personally represent to a buyer. The Mercedes I fell in live with didn't have fwd $30K models. Yes the build and quality are the tangible values that will keep us coming back however a big reason for their pricing premium is in fact partially factored by that once intangible exclusivity factor.
Last edited by K-A; Mar 10, 2013 at 11:20 AM.
