Grumpy Old Men
i love that thread. and all the BMW "cool story bro" kill tales. "yo, i toasted a maxima coming home from work today. sickness" blah blah blah
Respect for admitting it. Though these days both companies are aggressive with the retaining gimmicks (gifts, free this or that, etc.).
Last edited by K-A; Sep 13, 2013 at 09:11 PM.
My 14 comes in a couple weeks and I'm excited to post about it!
In 2013, the old stigmas of "Mercedes-Benz are for Old People" or "BMW's are for classless Yuppies" are no longer valid. Both automakers have gravitated towards each other (BMW has become more luxurious, Mercedes has offered more sporty and aggressive models, such as the CLS and even the CLA).
In Orange County, a 3-Series BMW (which looks a lot like the new 5-Series) is commonplace. And the driver is usually a kid or some adult punk.
The Best of Mercedes & AMG




Coming from VWs, Audis and an E90 I really couldn't care less about what badge is on my car. I have zero brand loyalty. I got the E90 because I loved the way it drove and it won me over from an Audi A4. I didn't get it for the roundel. I actually hate that the roundel comes with the "yuppy a-hole" image. But I was willing to put up with it because I love the way the car drives. My wife prefers the more plush less connected feel of the A4 so she drives an A4 Avant.
Both of us are from Europe and hate SUVs and we wouldn't get caught dead in one. We're also what you'd call "dash strokers" and there is simply nothing that can match the refinement and detail of German interiors. Nothing. The E-wagon stands alone in its segment which means there was really no choice for us if you put our requirements and preferences in the equation.
The E-wagon will be my second automatic vehicle and I'm hating the fact that I will no longer be able to row my own. I feel like I'm giving up something and chances are I will never get it back. The way cars are going manual transmissions are leaving the market at an alarming rate.
At any rate, different people get different cars for different reasons. I think the simple fact that an E-class will set you back $60K+ immediately eliminates the younger crowd, I really don't know a whole lot of 20 or 30 somethings who are making enough to afford comfortably a $800-$1,300 car payment. Most of those folks live in an apartment and their rent is less than that.
Anyone who's not 40 and drives an e-class is the exception, not the rule even if self selected e-class owners in an on-line message board try to argue the contrary.
The only way MBZ, or any other luxury maker can capture the younger generation is by offering cheaper alternatives to their flagship models. Whether we feel like it's cheapening of the brand only matters if you drive the MBZ for the start on the hood and not for the performance, interior and/or the perceived and real quality of German engineering.
Do I care that some younger guy will be able to get into a CLA for less than half of what I paid for my e-wagon? Nope. Just as the guy driving an SLS doesn't care that our E-class cost a fraction of his/her vehicle.
http://www.flickr.com/photos/101887197@N08/9774355235/http://www.flickr.com/photos/101887197@N08/9774355235/
http://www.flickr.com/photos/101887197@N08/9774160221/http://www.flickr.com/photos/101887197@N08/9774160221/
http://www.flickr.com/photos/101887197@N08/9774160911/http://www.flickr.com/photos/101887197@N08/9774160911/




Most people (95%+) in US can't tell the difference between a CLS and a C, much less an E and an S or an SL and SLK. They just recognize that MB means you are successful or willing to go into debt for a car. Most have no idea how low the cost of some MB's are compared to even US cars.
Of course, with the CLA and B coming to US, perception of MB as an expensive car will change. A "cheap" car lessens the brand. Same will happen because of the BMW 1 series.
It has been perceived as an old man's car because in the past, only old men could afford them. Especially the maintenance, insurance, property taxes, etc. BMW, Audi, etc. started off as lower cost cars and BMW especially did a great job of marketing cars to young people and building an image. Had a great car to do it with too.
Personally I think Jaquar makes the best looking cars and has for years. But who wants the unreliability and high cost of maintenance?




I think most brands are more concerned with hooking younger drivers and increasing overall market share via broader price offerings than perceived brand value or luxury.
I sat in an Acura MDX before decided on the E-wagon and it felt cheap. It had nothing to do with the badge but everything to do with the materials and how it drove.
http://autos.yahoo.com/blogs/motoram...163648995.html
http://autos.yahoo.com/blogs/motoram...163648995.html
http://autos.yahoo.com/blogs/motoram...163648995.html
Most people (95%+) in US can't tell the difference between a CLS and a C, much less an E and an S or an SL and SLK. They just recognize that MB means you are successful or willing to go into debt for a car. Most have no idea how low the cost of some MB's are compared to even US cars.
Of course, with the CLA and B coming to US, perception of MB as an expensive car will change. A "cheap" car lessens the brand. Same will happen because of the BMW 1 series.
It has been perceived as an old man's car because in the past, only old men could afford them. Especially the maintenance, insurance, property taxes, etc. BMW, Audi, etc. started off as lower cost cars and BMW especially did a great job of marketing cars to young people and building an image. Had a great car to do it with too.
Personally I think Jaquar makes the best looking cars and has for years. But who wants the unreliability and high cost of maintenance?



