E-Class Sales Drop 35% in July - Lowest number in over 3 years!
well if I hadn’t got complete roger’d by the new model year great hold-up, I think mine would have been pretty fast too. On may 13, I Customized a build slot my dealer already had for mid-June. Car was built on June 20. Shipped a few days later. Arrived in Baltimore on July 6.
I'm sure many buyers look at more than one brand. Mercedes, BMW, Audi, Cadillac and even Volvo in the midsize luxury (upscale taxi to some) car segment . Maybe they research and test two or three brands, and select one as their favorite...their choice. If they can't get it, for whatever reason, they move on to their 2d or 3d choice. Sales figures on carsalesbase or goodcarbadcar would reflect that, showing one declining in sales and one increasing.
But the lowest figure in 3 1/2 years should set off alarm bells at Mercedes. For example, why is it still difficult to get a digital dash. Counting Europe (where W213 began as a 2016 model), they have had ample time to insure they have adequate supply...yet they don't. Audi Virtual Cockpit is pretty slick, and apparently not in short supply. Haven't tried it, but BMW offers gesture control, and don't even talk about touch screen.
They know their sales are low - margin is a always a different story.
They know their sales are low - margin is a always a different story.
M
August 01, 2018 01:30 PM Eastern Daylight TimeATLANTA--(BUSINESS WIRE (https://www.businesswire.com/))--Mercedes-Benz USA (MBUSA) today reported July sales of 20,034 Mercedes-Benz models, a decrease of 22.7% from July 2017. Mercedes-Benz Vans reported July sales of 2,921 units (up 5.9%) and smart reported 103 units, bringing MBUSA to a grand total of 23,058 vehicles for the month. On a year-to-date basis, sales of Mercedes-Benz vehicles totaled 178,882, with an additional 19,831 units for Vans and 753 vehicles for smart, bringing the sales volume to 199,466, a decrease of 4.4% from last year.
“July sales were impacted by a number of factors, resulting in a temporary dealer inventory shortfall relating to our changeover to model year 2019,” said Dietmar Exler, president and CEO of MBUSA. “We also experienced a mainframe outage which affected our dealers’ ability to conduct business during the busiest week of the month. The IT recovery is nearing completion, and we are working closely with our customers and dealers to help alleviate any inconvenience resulting from the model year 2019 delays. While we expect to replenish our inventory levels in the fall, these developments will likely have a negative impact on sales in the coming months.”
Mercedes-Benz volume leaders in July included the GLE, GLC and C-Class model lines. The GLE took the lead at 4,447, followed closely by GLC sales of 4,446. The C-Class rounded out the top three with 3,841 units sold.
July sales of Mercedes-AMG high-performance totaled 2,008 units, with 17,328 vehicles sold year-to-date.
Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 10,508 vehicles in July, an increase of 21.4% when compared to the same month last year (8,654). On a year-to-date basis, MBCPO sold 72,629 vehicles, an increase of 5.5% over 2017 (68,848).
Last edited by BigDeeLA; Aug 3, 2018 at 02:19 AM.
The Best of Mercedes & AMG
It transpires that in fact mercedes stopped production of all e class at one point for a period and then when it restarted it was for non European models only. The reason was the introduction of the new WLTP emission regulations and the certification needed. Cars could be produced for those countries not signatories but not for those signed up Inc the EU 28. There was a shortage of testbeds for the certification process so all the manufacturers were scrambling to get slots and the certification needed.
THE E220d has now been given its certs so they are processing orders and I assume eu customers with old orders like me maybe getting some priority. It must be costing mercedes as I am currently using a loan class c which was a brand new dealer demo when i was given it free of charge. The new certification has changed the rate of co2 emissions as mercedes are covering the increased registration costs arising from that too.
Search WLTP and you will see the difficulties it has caused across the industry.
on a separate aside I have already cost them money as my old lease c was drowned in a flood 2 weeks before return.....mercedes and my insurers have agreed settlement but not sure mercedes has the money yet and they lost any potential profit in reselling the car which was in a1 condition.




as it is, it seems a major supplier problem with Merc. I am waiting for my E63 S *production* to November... 5 months waiting and counting...
In January they released the Q2 package which is p2 without the 2 screens for the e300s. It is August now and the website still shows limited availability. This is an issue, clearly shows they don't need it in little quantity. reasonably speaking - how many is the supplier creating in a a day?? 8 months not being able to find a solution or a new supplier is very surprising. Those screens cannot be that hard to replicate, probably can get even for cheaper now that they need more qty.
When mb goes out for bid - they clearly had a number of dashes they needed in mind (easily obtainable by the units of cars they think they can sell). Pretty sure the supplier said they are capable of meeting the demands.... these aren't handmade, wonder what the real issue is (maybe a part that goes into them)?
I doubt MB makes them on their own.
I doubt MB makes them on their own.[/QUOTE]
if they do they need to outsource it, because they are failing. Thousands of products now have digital screens. Work with someone that can meet their customers' needs.




Also the annual model cycle change this year is earlier than normal as any manufacturer selling in a WLTP market can only sell WLTP cars after 01 Sep 18 so they have had to build up stock for Sep whilst focusing on running down "stock" cars which can no longer be sold - hence squeezing supply for customer specific (rather than dealer stock order) cars. Even this week the large 6cy petrol and diesel engines for the 213 and 238 cars have been pushed back before they can be ordered from German dealers by another 3 weeks as there are simply not enough labs pan Europe to get all the cars from all the manufacturers through the system. VW in Germany is currently building Euro 6d WLTP cars which it can't sell as they are not certified and have just hired a runway in Berlin's unfinished airport to store them until the cars are certified!
Sackboydad - I feel your frustration as my Estate is currently 5 months behind schedule (but that's worked out well as I get the 2019 Drive pilot upgrades etc) but I am gob smacked your 450 is built and shipped and already in the US; are you absolutely positive it is build and in the US? The timeline seems really tight?? Unless yours is not a custom build there will be at least a 4 week air gap from order to production as the specification is fixed after start of production month decade minus 4 weeks. It was only order-able from German dealers (they get it first) on 22 Jun, so yours must literally been one of the very the first down the line on a transport/train out of the factory immediately and a ship to the US less than a week later to pop out in the US in the first week of July?? Or was it a 400 2018 (808) car that was ordered ages ago and then produced after 01 Jun 18 so became the upgraded 2019 (809) car as happened with our Cabriolet that is now built and currently sat in a vehicle pound in UK until I can collect it (for my own reasons and not to do with MB) at the beginning of Sep? For my Estate currently the engine lockout date was 20 July (8 weeks before start of production decade) and I am sweating on 20 Aug for Specification lockout (production decade start minus 4 weeks); once it clears that then its green light for production in production decade 3 for September (20th to 30th of the month) where it is currently scheduled for 24 Sep 18.
Also the annual model cycle change this year is earlier than normal as any manufacturer selling in a WLTP market can only sell WLTP cars after 01 Sep 18 so they have had to build up stock for Sep whilst focusing on running down "stock" cars which can no longer be sold - hence squeezing supply for customer specific (rather than dealer stock order) cars. Even this week the large 6cy petrol and diesel engines for the 213 and 238 cars have been pushed back before they can be ordered from German dealers by another 3 weeks as there are simply not enough labs pan Europe to get all the cars from all the manufacturers through the system. VW in Germany is currently building Euro 6d WLTP cars which it can't sell as they are not certified and have just hired a runway in Berlin's unfinished airport to store them until the cars are certified!
Sackboydad - I feel your frustration as my Estate is currently 5 months behind schedule (but that's worked out well as I get the 2019 Drive pilot upgrades etc) but I am gob smacked your 450 is built and shipped and already in the US; are you absolutely positive it is build and in the US? The timeline seems really tight?? Unless yours is not a custom build there will be at least a 4 week air gap from order to production as the specification is fixed after start of production month decade minus 4 weeks. It was only order-able from German dealers (they get it first) on 22 Jun, so yours must literally been one of the very the first down the line on a transport/train out of the factory immediately and a ship to the US less than a week later to pop out in the US in the first week of July?? Or was it a 400 2018 (808) car that was ordered ages ago and then produced after 01 Jun 18 so became the upgraded 2019 (809) car as happened with our Cabriolet that is now built and currently sat in a vehicle pound in UK until I can collect it (for my own reasons and not to do with MB) at the beginning of Sep? For my Estate currently the engine lockout date was 20 July (8 weeks before start of production decade) and I am sweating on 20 Aug for Specification lockout (production decade start minus 4 weeks); once it clears that then its green light for production in production decade 3 for September (20th to 30th of the month) where it is currently scheduled for 24 Sep 18.
as ive said before, I’m absolutely stunned by the fact that I’m (and many others) are BEGGING Mercedes to take our money and they don’t seem to want it.
This indefinite priduct delay is, honestly, inexcusable and for me has ruined my first-ever Mercedes buying experience
Last edited by sackboydad; Aug 8, 2018 at 06:46 AM.




Strange thought why yours isn't released? I know its a new Euro 6d WLTP compliant engine but I thought you guys weren't signed up to the new system (?) or are you (?). Is the delay in getting the signed off by the US Authorities?
Well I ordered mine in Nov 17 for May 18 build and June 18 delivery (E220d SE Estate originally but now an E220d AMG Line Estate). Delay for widescreen, loss of half the options because MB UK said you can't have them any more and then pulled from a 2nd decade July 18 build as they didn't have enough air suspension. Now rescheduled for 3rd decade Sep 18 build!!! Farce. Our Cab (220d AMG Line) was delayed 3 months because of Widescreen issues and has been build with full Ash Black Wood interior instead of Designo Black Magnolia flowing lines as again MB UK no longer take that option!!
MB are right with their current advertising logo - the best or nothing. I was hoping for something!
Strange thought why yours isn't released? I know its a new Euro 6d WLTP compliant engine but I thought you guys weren't signed up to the new system (?) or are you (?). Is the delay in getting the signed off by the US Authorities?
Well I ordered mine in Nov 17 for May 18 build and June 18 delivery (E220d SE Estate originally but now an E220d AMG Line Estate). Delay for widescreen, loss of half the options because MB UK said you can't have them any more and then pulled from a 2nd decade July 18 build as they didn't have enough air suspension. Now rescheduled for 3rd decade Sep 18 build!!! Farce. Our Cab (220d AMG Line) was delayed 3 months because of Widescreen issues and has been build with full Ash Black Wood interior instead of Designo Black Magnolia flowing lines as again MB UK no longer take that option!!
MB are right with their current advertising logo - the best or nothing. I was hoping for something!
My issue is soneone one screwed up at Mercedes... either in Germany or more likely USA. WHY weren’t these cars submitted LONG AGO for certification? Why did they wait until the last minute? Looking at the US EPA data that was updated the end of July, Mercedes doesn’t have ONE SINGLE CAR on the certified list. Not one. BMW has a ton (looks like everything they import). Audi? Check. Ford? Check. Nissan? Check. Toyota? Check.
What idiot at MB decided they couldn’t submit the cars for certification MUCH EARLIER ?
Last year the E Class was released for sale on Aug 20. Dealers were told it’s an INDEFINITE delay. INDEFINITE!!!
The press rekease MBUSA put out had them whining about the poor sales and blaming it on “inventory issues” (translation... we screwed up and some dealers have too many 2018 left and others don’t have anything to sell. And of course we didn’t get ANY 2019’s certified to sell in the US so we can’t do that).
They also blaned it on their IT screw-up with the crashed NetStar mainframe Apparently they don’t believe in best practices for IT... redundancy and backups.
Min closing they said with the new models coming later in the fall, the next TWO MONTHS will show disappointing sales. TWO MONTHS! I sure take that to mean we are all going to get screwed and not get our cars for TWO MORE MONTHS because of sineone’s Incompetence at MBUSA.
as as I said earlier, this has thrown cold water on my first MB experience. I’ve dreamed of owning a Mercedes for as long as I can remember. Saved and saved and finally did it. Now my dream car is sitting rusting from the salt air at the Baltimore harbor and, from all appearances will still be sitting there rusting for another TWO MONTHS.
So far, the “Mercedes exoerience” sucks.







