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E-Class (W213) 2016 - 2023

Marketshare

Old Sep 22, 2018 | 02:42 AM
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Mercedes Benz E200 Avantgarde 2016 + MercedesBenz GLC250 4Matic 2016
Marketshare

I know this is not the correct place to ask, but I didn’t know where to do so. I need this for my business Internal assessment -international baccalaureate.
Does anyone know which mercedes cars have high market share with low market growth (cash cows), and which cars got both high market share and high marjet growth (stars), and which cars got low market share but high growth (question marks) and which cars got both low market share and low growth (dogs). This is the BCG matrix, can anyone provide me with answers as there is nothing i can benefit from in the internet
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Old Sep 22, 2018 | 09:25 PM
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e300
high market share with low market growth (cash cows): S-Class, the flagship full-size luxury car in the world, the BEST of luxury in that car. But at 100k, most people are not going to 2nd mortgage their house to get one. This is not for the average person to buy.

both high market share and high market growth (stars): SUV's- everyone is buying SUV's mostly the small-mid size GLA, GLC, GLE

low market share but high growth (question marks): CLA- new very small 4 door cars, cheap entry level MB, but not really getting the MB experience IMO. GLA as well, small suv but not really an MB IMO

both low market share and low growth (dogs): SL's they are expensive two door luxury/sports car, expensive meaning 100k! SL's used to be hot in the 90's-2000's but have been falling off recently.
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Old Sep 23, 2018 | 09:33 AM
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IMO the E class is the cash cow for Mercedes. In the US it is a mid level luxury model while in the EU it is mostly utilitarian or lower level luxury model.
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