Reasonable MSRP discounts on custom build?




Have you ever negotiated a price on a custom built car? I have on both Mercedes and BMW. Each purchase the discount was equal to or better than buying from inventory. The exception being at the end of the model year, just before the new models come out. Of course then you cannot order the current year!
If you think about it logically, building a car for the dealer is a "no brainer": the car comes in, no floor charges and is sold. It is "clean" deal for the dealer so he can work out a better deal for you. Plus you get the exact car you want - not one loaded with extras that have little to no value.
Dear allfortheunion:
If you go to my thread "Ordered 2019 E450: Money Factor, residual and lease payments" you will see that I placed the order end of September for delivery in December.
Taxes: We all know that taxes vary state by state, and each state calculates taxes on leases differently.
That is why in my post I set forth numbers before taxes: Taxes are collected by the dealer and in now way effect their profit margins or the sale price.
Dear ua549:
You seem to be really hung up on finance charges for reasons that elude me.
How many times must I post that the sale price was the same whether I bought the car outright or leased: I never considered financing the car: either I buy outright or leased. So "finance charges" never came into play.





I agree 100%: you negotiate the price regardless of whether you purchase or lease.
Leasing: assuming excellent credit, the money factor from MB is fixed as well as the residual. The money factor can change depending on the length of the lease. Of course the residual changes depending on the length (number of months) and the mileage.
Further the OP asks what is a reasonable (emphasis added) discount on a custom build. While your discount was certainly heroic and something to boast about - there is no possible way that it could be considered reasonable, especially not knowing where OP lives. More rural areas it would be much more common to receive zero to 3% off MSRP. Los Angles went as high as 4%.
I still stand by my advice that his time would be better spent looking for a car on the lot via the internet then trying to haggle on a special order if his primary concern is price.
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Have you tried using Costco? I did and their discount was about 10% - which any member of Costco would get.
Both the C43 or E53 are specialty cars. My experience was with a basic E450.
Others such as RBRYLAW have posted even getting discounts greater than I obtained when they ordered their cars - not taking from inventory.
It seems that because you were unable to obtain the discount I did, that somehow the discount I obtained was not possible, and therefore if not possible, your way, buying from inventory, must be right.
This is a classic case of circular reasoning!
Many years ago a dealer told me my price was below his cost. I said I did not want him to lose money and got up to leave. Guess what happened?
For every customer who pays 3% to 5% off of MSRP, that leaves money available for the dealer to sell to me at 10% off of MSRP!




On a "normal" E450 as I ordered, MSRP of about $70,000, you can expect a discount of between 7% and 10% - Costco was 10%.
Remember that there are incentives, rebates and hold backs which when added in can bring the total discount to over 10%
The Best of Mercedes & AMG

https://www.mbwestwood.com/new-inven...nchor-model-59
https://www.mbwestwood.com/new-inven...nchor-model-59




On a "normal" E450 as I ordered, MSRP of about $70,000, you can expect a discount of between 7% and 10% - Costco was 10%.
Remember that there are incentives, rebates and hold backs which when added in can bring the total discount to over 10%




For example on a lease the residual on the E450 is higher than on a E300, and much higher than on an E53. Similarly, the MF on an E450 is higher than on an E300, but lower than on an E53.
I suspect, but do not know for sure as I was not in the market, the discount on an E450 wagon and cabriolet are different than on an E300 or E450 - probably less.
Suggest you have a friend who is a Costco member price out both an E450 and E450 wagon using Costco to see what the discount from MSRP presently is.
To find your MB dealer go to Costco.com and type in "Costco Auto Plan" and follow the directions which will give you the name of a MB participating Costco dealer.
Here is a link to the Costco auto plan: https://www.costcoauto.com/enterzipc...2fdefault.aspx
Your amazing deal doesn’t apply to the regular Joe.
I can walk in to LAX, talk to the crew and garner an $8000 first class seat to Tokyo, for nothing, but that doesn’t mean others can.
Also, how long were you negotiating for?
Very curious!
Thanks!!




Of course, the key for me was OCTOBER 2009. Almost every dealer in America was dealing on anything due to the Great Recession. Overall, got a heck of a discount. 13.5% considering Total cost, car, tags, taxes, fees and delivery.
Had the car in hand in five weeks from ordering.
Supposedly the last day of month; last day of quarter and last day of year one hour before closing time is best time to make a deal. Probably one hour before closing on Christmas Eve would be best time.
Make sure to check with your insurance co., credit union, bank & whatever to see if they have deals with MBUSA.
Incidentally, on the European delivery, I think you still have to include airfare, etc. unless you are already planning to go.
Last edited by El Cid; Jun 11, 2019 at 03:34 PM.
Last edited by petee1997; Jun 12, 2019 at 11:36 AM.
I did my home work and my put in the effort to go to multiple dealerships and got us the best deal. When i went back to the other dealers with my best offer they all could not match it. They could come close on the final price but could not match it or beat it Ultimately Its your money and you have to decide how much you want to keep it in your pocket. Don't be afraid to ask for something or stand your ground because believe me MB or the dealership is not going to lose money. What ever they give you they will make up on the next customer who walks in and just takes the deal.
The 2019 orders should be closed by now so you might have to settle for a 2020 or what ever they have on the lot. You will most definitely get a good deal on a 2019 if its on the lot and they are looking to move cars.







