Ordered E53 Wagon - first post
W = wagen, when used to describe the baureihe, or model series designation. W is used mainly for sedans and some SUVs. The S, according to old documentation, was literally stationswagen. Mercedes now calls these T-Modells (T being Touristik), while others (sometimes MB, too) call them kombis for kombinationskraftwagen.
Some others:
C = Coupé
A = Autocabriolet
V = Verlängerte Limousine (long wheel base)
Z = Maybach
R = Roadster







Interestingly 55% of the cars have a carbon fiber center console and the superscreen is a paired option for 82.5% of them which is a much higher percentage than for vehicles without carbon fiber center console. If I take out the Edition 1 cars then the choice for super screen is still 73% with the CF center console which is still 10% higher than the average. On the cars without CF center console the superscreen option is selected 55% of the time.
So why would be such discrepancy between cars with and without CF center console in terms of selection? It's very simple: cost. The cost of the superscreen is $1,500 while the cost of carbon fiber in the dashboard is $2,850. So people choose the superscreen not because they want the feature but because it's cheaper than the carbon fiber.
I personally hate the look of that shiny gloss surface door to door on the dash and I optioned my order without it. We went with the grey ash with illuminated AMG logo instead, same reason we didn't got CF as the CF in the E53 is shiny rather than matte. And it's not about cost, I did order the dynamica headliner for $1600 which is a stunning look.
As for usability, I'd say it's a gimmick. When do you see your passenger wanting to watch a movie with headphones while you're driving? The answer for me is: never. Any other use case for the screen is totally useless when you have another screen literally 14 inches to the left of it. My previous W212 wagon had the 6DVD changer and dual LCD screens in the rear seats and my children loved it growing up. They could watch two different things on two different rear monitors and it was amazing for the long drives from Texas to Colorado and New Mexico. But my wife, the front passenger could not have cared less about having a screen in front of her.




The things I find interesting besides the superscreen to CF pairing is that almost everyone has the Driver Assistance Package which is essentially standard equipment on a current Hyundai or Kia. The fact that it's an "option" is kind of revolting and it's one way to make the starting MSRP seem lower than it really is.
Pinnacle trim is a very popular second option, which makes sense as it's a nice package and I wouldn't want a car of this caliber without HUD.
Soft Close and multicontour seats are also very popular, again it's more about luxury than sportiness for most people which makes sense. The fact that only 6.9% of the non E1 cars have the AMG sport buckets seats is extremely telling, it's literally the lowest uptake of any option offered on this car, those seats are just not comfortable nor make sense for almost anyone.
The fact that less than half (44%) choose the AMG Dynamic Plus option also shows that the E53 wagon is more of a luxury highway cruiser than a track rocket for most buyers. For me the biggest turn-off on that option is the Alcantara steering wheel. My Audi RS has it and it's a total pain to maintain, I will never get another car with it. I'm kind of shocked that 25% of the people choose the carbon fiber/dynamica steering wheel for $1k as an option but to each their own.
And only 1 out of 10 cars will choose the carbon fiber mirror covers for $1,200, that is just a ridiculously priced item and an ultimate want vs need for sure.




Also - can I specify high performance all-season vs summer tires for the 21’s? I forgot to ask about that and would prefer the all seasons in MA over summers just for the temperature changes.
My order is already close to loaded, another $3k won’t really change anything:
(Patagonia, Night Package (not plus), Tonga multi-contour seats, Grey illuminated wood dash & console, Pinnacle, Driver Assist, 21 inch black forged wheels + locks, soft close doors, usb, rear heated seats, rear side airbags)




Also - can I specify high performance all-season vs summer tires for the 21’s? I forgot to ask about that and would prefer the all seasons in MA over summers just for the temperature changes.
My order is already close to loaded, another $3k won’t really change anything:
(Patagonia, Night Package (not plus), Tonga multi-contour seats, Grey illuminated wood dash & console, Pinnacle, Driver Assist, 21 inch black forged wheels + locks, soft close doors, usb, rear heated seats, rear side airbags)
You cannot spec all-season tires for the 21" wheels, summer performance only.
The Best of Mercedes & AMG




(Patagonia, Night Package (not plus), Tonga multi-contour seats, Grey illuminated wood dash & console, Pinnacle, Driver Assist, 21 inch black forged wheels + locks, soft close doors, usb, rear heated seats, rear side airbags)
MSRP for this build is $113,260, the median price of an E53 is $113,922 so you're not even in the top 50% of builds, and this is for non E1 stats. If we account for all the E1 cars the Median jumps to $116,092 
Here is the price distribution of the ~220 E53 wagons with and without the E1 cars in the mix.
Needles to say, my E53 is coming without both.



Looks like there are good AS / Winter options on the 20's so will likely pick up a set of wheels for the winter and swap them out for the 21's with the summer tires in the spring.
p.s. Almost everyone who has seen the interior at night has made a point to say how cool the illuminated AMG logo is on the passenger side. I guess if they loved screens they might feel that way about the Superscreen instead.
p.s. Almost everyone who has seen the interior at night has made a point to say how cool the illuminated AMG logo is on the passenger side. I guess if they loved screens they might feel that way about the Superscreen instead.




If I only look at cars that don't have the superscreen package then the dash distribution is as follows:
AMG Carbon Fiber - 32.8%
Natural Grain Black Ash wood - 28.1%
AMG Illuminated Natural Grain Grey Ash wood - 20.3%
Natural Grain Brown Maple wood w/aluminum lines - 9.4%
Silver Metallic Mixed Fabric - 6.3%
MANUFAKTUR Black Piano Lacquer "Flowing Lines" wood - 3.1%
If I only look at cars that don't have the superscreen package then the dash distribution is as follows:
AMG Carbon Fiber - 32.8%
Natural Grain Black Ash wood - 28.1%
AMG Illuminated Natural Grain Grey Ash wood - 20.3%
Natural Grain Brown Maple wood w/aluminum lines - 9.4%
Silver Metallic Mixed Fabric - 6.3%
MANUFAKTUR Black Piano Lacquer "Flowing Lines" wood - 3.1%




BMUSA pricing is actually kind of weird on many things, items that are no cost here actually are a cost option in Europe like most of the metallic paint options. I'm not complaining, just stating that MBUSA surely figured out the pricing and they figured they can eat the cost of the options in other ways. It could also be that they are legit no price difference for the factory and other countries are charging extras for items that should not be extra. I can't tell from my vantage point which one it is.
Interestingly out of the 13 cars that I have inventoried with the Grey Ash Illuminated trim, 4 are Black Leather, 4 are Neva Grey and 5 are Tonka Brown so they're almost evenly distributed amongst interior colors which means they're actually more likely to be ordered with a non-black interior as the regular distribution of black/brown/grey interiors is closer to 49/22/29.








I'd rather spend the $1,600 on the headliner than $1,200 on the CF mirror covers for sure. I spend way more time on the inside of the car than the outside.








