Did anyone read the new brochure?
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Joined: Nov 2001
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Porsche 993
Did anyone read the new brochure?
The new G brochure is REALLY bad. Am I just the wrong demographic for the “new” G? Examples:
“Day Three: bought new clothes to go with my new look”
“Day Ten: Named my new G-“class”
“Day Fifteen: used radios at the mall instead”
“Day twenty-four: attempted some gourmet cooking”
“Day thirty-three: personalized license plates arrived”
“Day fifty two: bought investment property”
“Day Seventy four: sang in truck, rolled windows up”
etc etc etc
Who does MB think is the buyer for this truck that is the workhorse of dozens of militaries? I am sorry but it sounds like vehicle perfectly suited to a 16 yr old girl.
“Day Three: bought new clothes to go with my new look”
“Day Ten: Named my new G-“class”
“Day Fifteen: used radios at the mall instead”
“Day twenty-four: attempted some gourmet cooking”
“Day thirty-three: personalized license plates arrived”
“Day fifty two: bought investment property”
“Day Seventy four: sang in truck, rolled windows up”
etc etc etc
Who does MB think is the buyer for this truck that is the workhorse of dozens of militaries? I am sorry but it sounds like vehicle perfectly suited to a 16 yr old girl.
MBWorld Fanatic!
Joined: Nov 2001
Posts: 2,332
Likes: 1
From: Bloomington, IN
1997 Toyota Tacoma 4x4
Oh come on, lighten up. At least Mercedes is trying to rid itself of it's cold, stoic German image. Have you read a Chevrolet Cavalier brochure lately? Now that's boring and dull.
Thread Starter
Newbie
Joined: Nov 2001
Posts: 5
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Porsche 993
It the risk of offending some, it seems to me that MB has coveted the female buyer to an extent that alienates the men. I no more want a feminized car than uni-sex clothing, wristwatch, or eyeglasses. It seems to me, about 10-15 yrs ago, MB (and most other makers) noticed that a lot of women could and would buy their cars and started designing them to attract that market segment…should we men still want to own them? Why do all the new cars need to be “cute”? I have no problem having designs that attract a female buyer, but lets not remove the clearly masculine cars from the market! Even the new 911 is less a “mans car” than previous models.
Now, MB is introducing an old design G. Clearly a tough, rugged, masculine car. Instead of going with what it is, the marketing department tries to give it a soccer-mom image. Cant the M class fill that need?
Now, MB is introducing an old design G. Clearly a tough, rugged, masculine car. Instead of going with what it is, the marketing department tries to give it a soccer-mom image. Cant the M class fill that need?
