Hi Everyone!

My name is Anna, I'm 22 and I'm currently doing my masters thesis on.....Mercedes


I also drive a 1999 White Supercharged SLK which I love, (the only downside is my dad gets to drive it too when he wants as we went halves on the cost when we bought it a year and a half ago )

I've grown up with a massive interest in cars so for me choosing this research topic has made a 20,000 word paper really enjoyable

Really what I'm hoping by posting here is to get the insight from those who know the car, and know the brand the best! So I hope you don't see this as an annoyance?

As a business and marketing student I'm focusing on the areas such as:

The importance of brand heritage to Mercedes customers, so I'm kind of asking do buyers/ drivers/ fans of the car still view the history as important or do you think it's moved past that and what we have now is completely detached I suppose from what people drove back in the day?

The whole point of my research as a car enthusiast is that I want to highlight how driving cars these days goes beyond the "image" that has been attached to them through marketing campaigns, and big advertising budgets!

Personally I feel that a number of drivers might buy top cars without knowing much beyond the badge!

But I put the question to ye, for you what does the Mercedes car symbolise?

To me the car itself is all about the power and the style of driving you can experience that not many cars can come close to! i mean why else pay big money for the car, for tax, for fuel and insurance if not to enjoy driving it

Anyway, as I've said above, I'm not posting to annoy anyone, If you feel you'd like to contribute to my project I'd greatly appreciate it,

I sort of feel if the members on such a forum have nothing to say I may close the book and look at choosing a boring area that's been done time and time again.... but hopefully that won't be the case

Thanks in advance

Anna

 

Hi again,

I've created a really short survey if you don't mind filling it out? its only 10questions!

the link is: Mercedes Research Survey

Thanks,

Anna