Mercedes AMG Performance to Take on BMW M Sport
Thread Starter
MBW Editor
Joined: Jul 2014
Posts: 303
Likes: 0
Mercedes AMG Performance to Take on BMW M Sport
Seeing how much cash BMW is raking in with its M Performance editions for literally every car known to man, Mercedes has decided it wants in on this game as well. According to inside sources at Mercedes-Benz, the company is looking to create an AMG Performance sub-brand that would slot cars below full-on AMG cars and everyday consumer cars. Think about it this way: the company wants to create an M235i and an M2, and charge you up the butt for both.
Read the rest on the MBWorld homepage.
Super Moderator Alumni
Joined: Oct 2002
Posts: 8,692
Likes: 58
From: So Cal.
2019 GT3 RS, 2017 M3 30 Jahre
So much fail.
The M Sport was a dilution of the M brand. While MB has been doing something similar to this for quite some time, it is a further dilution of the AMG brand. What a lame way to go.
The M Sport was a dilution of the M brand. While MB has been doing something similar to this for quite some time, it is a further dilution of the AMG brand. What a lame way to go.
Senior Member
Joined: Nov 2013
Posts: 436
Likes: 1
CLA45 AMG
Not sure how I feel about this. Guess I'll wait and see what an AMG sport really brings to the table. That said,As long as they keep enough differentiation aesthetically and power wise between the full fledge AMG cars and the rest, I really don't care.
