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Mercedes vs Toyota MSRP comparison 1998 vs 2020

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Old 07-30-2020 | 11:21 PM
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2017 GLE350 4MATIC
Mercedes vs Toyota MSRP comparison 1998 vs 2020

Take a look at two vehicles’ new starting MSRP in 1998 and 2020:

E320 (1998)/E300 (2020) vs Camry
ML320 (1998)/GLE350 (2020) vs 4Runner

The price gap has compressed in relative terms between the two brands. This means Mercedes is less premium vs Toyota in this analysis.

This in my view can be a partial explanation of Mercedes cheapening and reduced reliability over the time period. Mercedes is getting squeezed by the mainstream car companies and new entrants to premium segments (Koreans and Tesla) are adding to the pressure.

Why doesn’t Mercedes go upscale and deliver the features and styling it offers today, but with meaningfully better new car quality and long term reliability than today’s abysmal level of performance? And charge a premium price delta like in 1998, or higher? It would knock off some of the heavy tarnish from the three pointed star.

Haven’t the management at M-B taken Business 101?


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