BBC Diesel Article
http://news.bbc.co.uk/2/hi/business/7232357.stm
STP
"We did not want to burden it with a big price."
It is a strategy that BMW's Mr Krause is loath to copy.
"We don't believe we'll have to give price concessions to be successful with diesels in this market," he declares.
"These guys have good diesels for farm equipment. We're developing high performance diesels for roads."


