Mercedes outsells BMW in First Quarter?
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2021 GLE 450
Mercedes outsells BMW in First Quarter?
I just read Mercedes outsold BMW by 30,500 cars in the first quarter. BMW have been raising their prices to help offset this downturn.
I would think this would only turn more people off?
Just a point of interest.
Toban
I would think this would only turn more people off?
Just a point of interest.
Toban
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For context here is the complete article BMW’s Chip Shortage View Darkens in Contrast With Stellantis
BMW is not raising prices because they are behind MB, but rather because of the current chip shortage and rising cost of raw materials. Many other brands have followed suit, such as Tesla, as well as dealers, as seen by the lack of discounts and increase in people paying over sticker for new cars, as well as almost new-priced used cars on the market. Up until recently, BMW has been in a better position than both Audi and Mercedes due to a large stockpile of chips that BMW was able to get their hands on, which allowed for a greater inventory selection with more sales being made while other dealers have been empty, explaining the increase in worldwide sales which has allowed them to pull ahead by 4,500 cars. That being said, that grace period is likely over as now they are feeling the effects of the chip shortage, with decreasing inventory and a lack of parts and features on numerous models.
This was in response to growing Q2 sales, however the effect of the chip shortage is likely to be more prevalent in Q3 for BMW.
BMW is not raising prices because they are behind MB, but rather because of the current chip shortage and rising cost of raw materials. Many other brands have followed suit, such as Tesla, as well as dealers, as seen by the lack of discounts and increase in people paying over sticker for new cars, as well as almost new-priced used cars on the market. Up until recently, BMW has been in a better position than both Audi and Mercedes due to a large stockpile of chips that BMW was able to get their hands on, which allowed for a greater inventory selection with more sales being made while other dealers have been empty, explaining the increase in worldwide sales which has allowed them to pull ahead by 4,500 cars. That being said, that grace period is likely over as now they are feeling the effects of the chip shortage, with decreasing inventory and a lack of parts and features on numerous models.
Originally Posted by Bloomberg
The company is doing a better job of managing its hoard of semiconductors, which are needed to power everything from radios to braking systems, and that's helping it keep up with dealer orders better than some of its luxury rivals, said Marc Cohen, vice president of Priority 1 Automotive Group in Towson, Maryland. His company owns multiple BMW stores as well as Jaguar Land Rover, Audi, Porsche, Mini, Cadillac and Acura dealerships.
"Even though production is limited or lower, it's not coming to a halt like some of these other brands," Cohen said. With inventory limited, cars being delivered now were ordered by customers two months ago, he said.
"Even though production is limited or lower, it's not coming to a halt like some of these other brands," Cohen said. With inventory limited, cars being delivered now were ordered by customers two months ago, he said.
Last edited by js_cls; Aug 3, 2021 at 11:24 AM.
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According to goodcarbadcar.net, for the 2nd quarter 2021 Mercedes GLE was the 3rd best selling mid-size luxury SUV's, in the United States, of the 23 they track. The Lexus RX and Acura MDX were 1st and 2nd.
