We have been under the General Data Protection Regulation (GDPR) for 5 days and the world has not ended! Who would have thought ... 😉 The Internet continues to work for everyone, despite the intentions of some international websites to simply block European traffic. Call centers have adapted and can continue to do their job, even though they now have to be more strict with the origin of the numbers they call. After the barrage of notifications to our inboxes, we continue to receive all the newsletters we want from our favorite websites, and less from the ones we USA Phone Number List dislike. And most importantly for our advertisers and Digital Menta , online advertising campaigns continue to serve ads and deliver profitable results , even though some strategy has been limited since the 25th. Conclusion, we have USA Phone Number List all passed the process with good marks. That's great! Let's see, next, how the GDPR has affected the different areas of work in which we operate. How it has affected online advertising We started with online advertising, which is what concerns us the most, and there we are calm. After a week of activity and with some preparation and adaptation in between, we have not seen a negative effect USA Phone Number List on our online performance campaigns. As we are a specialized agency in the accounting of ecommerce and generating leads , we were concerned and did an investigation (more details below) to prepare for any eventuality. Yes, it is true, we can no longer make practically indiscriminate use of the databases of our advertisers for remarketing or similar audiences, but that was never a pillar of our strategies.

It is also true that now we must be clearer in the collection of personal data and it seems optimal, because we have always focused on obtaining high-quality contact data, with the maximum possible interest of the individual to be contacted. We now have fewer options in our advertising arsenal, but we are far from seeing an effect on our ability to show top-of-the-line ads. So what has really changed, if not in PPC, then in the rest USA Phone Number List of the digital environment? A change that was to be expected ... It is our opinion that the European Union regulation (GDPR) provides greater peace of mind to Internet users and customers of all types of businesses. In many cases they were unfounded concerns because we have never handled personal data directly nor could we identify the user individually. But, the strategies and technological tools of companies capable of managing Big Data had reached such dimensions that the 'ordinary citizen' did not understand how advertisements were served or why their identity was never in danger. Currently, the use of massive databases has reached such a degree of sophistication that it is possible to know something about a person before USA Phone Number List he knows it himself and in areas where there are commercial interests that can benefit from it, they have been taken these uses to their maximum expression (within the current technological limitations, which are still many).

Image result for gdpr Image Rights: The Drum For all these reasons, despite the fact that the new legislation means a considerable increase in the complexity of personal data management and delegates many responsibilities to companies, we believe that a review was necessary to reassure the public that it is really being watched for their rights. If this is the best, it remains to be seen and it probably will not be. But at the USA Phone Number List very least it is a step in the right direction. Bravo Europe! What the GDPR has meant for companies And for those who still want to understand in general terms what this regulation means for companies, here are some observations that will soon be common knowledge. If instead you are more interested in the effect that the GDPR can have on your digital advertising campaigns, go to the last paragraph, we have a little surprise for you. General aspects that the GDPR incorporates and that affect most companies: Companies are responsible for certifying what measures have been taken to protect data in internal USA Phone Number List documentation, what data is stored, for what purpose, how it is processed and how / when it is eliminated.