S-Class (W221) 2007-2013: S 320 CDI, S 350, S 450, S 500, S 550, S 420 CDI, S 600

Why white?

Thread Tools
 
Search this Thread
 
Rate Thread
 
Old Feb 5, 2007 | 03:54 AM
  #1  
davidegai's Avatar
Thread Starter
Member
 
Joined: Aug 2002
Posts: 180
Likes: 0
From: Lugano, Switzerland
2007 CL 550
Why white?

Just out of curiosity: I do not think there is a single white S class in Europe, whereas this color seems to be popular in the US and Asia. Any clues why?
Reply
Old Feb 5, 2007 | 04:46 AM
  #2  
vraa's Avatar
Out Of Control!!
 
Joined: Jul 2002
Posts: 28,933
Likes: 12
In Asia (at least Japan) white means luxury from what I've read.
Reply
Old Feb 5, 2007 | 05:03 AM
  #3  
CY's Avatar
CY
MBWorld Fanatic!
 
Joined: Nov 2005
Posts: 1,547
Likes: 0
From: Los Angeles, CA
SL/M6
Ummm since white looks great on the new S. In Eu people seem to like silver and black on MB's so it seems.
Reply
Old Feb 5, 2007 | 08:55 PM
  #4  
DesiBaba's Avatar
Member
 
Joined: Nov 2005
Posts: 194
Likes: 0
From: Wisconsin
C240
I don't know about EU, but middleast seems to have all light color cars for the obvious reasons of crazy heat. It would be interesting to see the real statistics though, what part of the world likes what colors in general.
Reply
Old Feb 5, 2007 | 08:57 PM
  #5  
isaacu's Avatar
Junior Member
15 Year Member
 
Joined: Jan 2006
Posts: 21
Likes: 0
From: London, England, United Kingdom
BMW 535 Sport
Cool Why White?

Originally Posted by davidegai
Just out of curiosity: I do not think there is a single white S class in Europe, whereas this color seems to be popular in the US and Asia. Any clues why?
This is a deep question for which the answer lies in profound "psychology"!

Let's put it this way:

In Europe, the weather can be very dreary (i.e. rain, snow, dull...) It does not "lend itself" to a white painted car. Especially medium range cars and above. The colour does'nt "stand-out" in such conditions. Also, when people contemplate washing and caring for a white car they "develop" a strange "reluctance" to buy one!

Whereas, on continents like Africa, US and Asia, colours like white, pewter (and all its derivatives i.e. various shades of Gold) just "belong". They are "easier on the eye" and "make a lot of sense". They also "blend" in better.

Phew! What have I just written?
Reply
Old Feb 5, 2007 | 09:25 PM
  #6  
ZedStyle's Avatar
MBWorld Fanatic!
 
Joined: Mar 2005
Posts: 2,647
Likes: 8
Youngtimer
Originally Posted by isaacu
Whereas, on continents like Africa, US and Asia, colours like white, pewter (and all its derivatives i.e. various shades of Gold) just "belong". They are "easier on the eye" and "make a lot of sense". They also "blend" in better.
having grown up in africa i can safely say that the reason for mostly white cars is like desibaba said, which is the heat, but also because it is the cheapest paint option.
there is an INSANE influx of used japanese cars now, so throughout the continent you see a lot more colors, and also the people buying locally manufactured cars are able to afford the more expensive options. white is now considered too common, so people who can afford to would rather choose a red or blue car, for example.
Reply
Old Feb 5, 2007 | 09:32 PM
  #7  
ZedStyle's Avatar
MBWorld Fanatic!
 
Joined: Mar 2005
Posts: 2,647
Likes: 8
Youngtimer
hey, check out this link:

Most Popular International Car Colors, 2003–2004
http://www.infoplease.com/ipa/A0931317.html
Reply
Old Feb 5, 2007 | 10:03 PM
  #8  
Kar don's Avatar
MBWorld Fanatic!
 
Joined: Nov 2001
Posts: 5,640
Likes: 11
From: GMT -8 hours
Mercedes-Benz
all benz taxis in germany are white. For some reason I must agree that white cars look out of place, unless really bright white.
Reply
MB World Stories

The Best of Mercedes & AMG

story-0

New Electric Mercedes-AMG GT 4-Door Coupe Unveiled: 10 Things You Need to Know

 Verdad Gallardo
story-1

6 Mercedes Models That Did NOT Age Well (But Are Somehow Still Cool)

 Verdad Gallardo
story-2

Manual Mercedes? 6 Times Sindelfingen Let Drivers Have All The Fun

 Verdad Gallardo
story-3

Mercedes SLR McLaren 722 S Is Extremely Rare Example Modified by McLaren

 Verdad Gallardo
story-4

8 Classic Boxy Mercedes Designs That Have Aged Like Fine Wine

 Verdad Gallardo
story-5

Flawlessly Restored Mercedes 190E Evo II Heads to Auction

 Verdad Gallardo
story-6

Electric Mercedes C-Class Unveiled: 11 Things You Need to Know

 Verdad Gallardo
story-7

Mercedes EQS Gets A Major Update: Everything You Need to Know

 Verdad Gallardo
story-8

5 Underrated Mercedes-Benz Models That Don't Get the Love They Deserve

 Verdad Gallardo
story-9

Mercedes 300D Has Pushed Well Past 1 Million Miles and It Ain't Stopping

 Verdad Gallardo
Old Feb 6, 2007 | 02:16 AM
  #9  
hcwong's Avatar
Member
 
Joined: Feb 2006
Posts: 87
Likes: 2
From: Singapore
Bentley Continental GT 2004
Originally Posted by Kar don
all benz taxis in germany are white
Erm...with due respect I think German cabs are all in a color best described as 'ivory' (readers who have travel experience in Germany will be able to verify this), or what the British magazines used to derisively refer to as 'hearing aid beige' (any older readers here who know of this please reply in support to verify my point).

In October 2005 I was in Germany on a AMG event. We were hosted to the last DTM race of the season, and given a tour of the pits. There we learnt that each cars' distinctive 'paint' scheme was in fact a self adhesive film. As an interesting aside, we were told that today German cabs' 'ivory' color was applied the same way, and that underneath the film they were all silver, to enhance resale value since not many people would relish the prospect of driving what could only be a used cab.

Last edited by hcwong; Feb 6, 2007 at 02:48 AM.
Reply
Old Feb 6, 2007 | 02:25 AM
  #10  
hcwong's Avatar
Member
 
Joined: Feb 2006
Posts: 87
Likes: 2
From: Singapore
Bentley Continental GT 2004
White has been a slightly passe car color in many parts of the world for a few years, among various reasons being that modern car design with numerous complex curves and mix of concave and convex surfaces are best complemented by metallic colors which reflect light and thus bring out the design nuaces the designers have labored over and are expensive to stamp out onto the body panels.

An example I can give is the deep fluting on the bonnet of the R230 (current series) SL. This has the effect of pulling back the headlights and giving them a smooth backward flowing look in a graceful yet aggresive fashion which makes the car seems as if it is wild cat about to pounce at you. If you run your hands along the contours of the bonnets you will be surprised to discover the fluting is nowhere as deep as appears. It is a clever optical illusion enhanced with the use of metalic paint. Look at a SL in white and see how the effect collapses.

I think any designers reading this would be pleased to agree with this widely accepted point not just refering to the SL but most contemporary designs.

Last edited by hcwong; Feb 6, 2007 at 02:50 AM.
Reply
Old Feb 6, 2007 | 02:42 AM
  #11  
hcwong's Avatar
Member
 
Joined: Feb 2006
Posts: 87
Likes: 2
From: Singapore
Bentley Continental GT 2004
Originally Posted by isaacu
This is a deep question for which the answer lies in profound "psychology"!

In Europe, the weather can be very dreary (i.e. rain, snow, dull...) It does not "lend itself" to a white painted car... Whereas, on continents like Africa, US and Asia, colours like white, pewter (and all its derivatives i.e. various shades of Gold) just "belong". They are "easier on the eye" and "make a lot of sense". They also "blend" in better.
Another way of putting your point (with which I agree totally) is that in different parts of the world the quality of light is different.

A simple example is how artist have traditionally preferred a south facing studio for the soft even light it yields throughout the day. Similiary, places nearer the equator tend to have harsher light, and so certain car colors work better there than a place like the UK or Vancouver which tends to have lots of muted indirect light, or how the light in the southern hemisphere is distinctly different from what we in the northern hemisphere are used to...and so on.

And in a round about way that is one (of many) reasons why different car colors are popular in different countries.

Last edited by hcwong; Feb 6, 2007 at 02:55 AM.
Reply
Old Feb 6, 2007 | 02:58 AM
  #12  
hcwong's Avatar
Member
 
Joined: Feb 2006
Posts: 87
Likes: 2
From: Singapore
Bentley Continental GT 2004
Originally Posted by davidegai
Just out of curiosity: I do not think there is a single white S class in Europe
I am not sure how old you are, but if you are old enough you may recall the mid 1980s image of white benzs with color cordinated body kits?

(A clue: think original Maimi Vice TV series, especially white 560SECs)

That perhaps might be a reason?
Reply
Old Feb 6, 2007 | 07:10 AM
  #13  
AsianML's Avatar
Out Of Control!!
 
Joined: Sep 2005
Posts: 18,414
Likes: 6
From: West Michigan
2007 E63
Because if it snows in Europe (which it does) you'll be screwed when others can't see you.


J/K....I'm curious as well. In Viet Nam, I only see white taxis, and the MBs and BMWs are mainly black.......and a dark blue color, sort of like Capri Blue.
Reply
Old Feb 7, 2007 | 02:40 PM
  #14  
danvelvet33's Avatar
Member
 
Joined: May 2004
Posts: 93
Likes: 0
Mercedes S600 1997
Hi
I am from Hungary and spend a lot of times in Germany.
Believe me it is mostly because of the dirt and dust throughout the winter and fall. Owners like the silver a lot , because those cars don't need washing all the time. A little bit of dust doesn't hurt the look. Black needs more cleaning as well , but white looks awfull when dirty.
I am sure there are more white cars in the southern states than in NY or Oregon.White looks brilliant in the sunshine!
Here in Hungary people don't buy Luxury Cars in white , because people are very jealous and if you have a nice car , it will not stand out in silver or black as much as in white.
Picture me rolling in a white 600 with 20" on.
The Taxman will wait for me in front of the House ( together wit a bunch of girls
Reply
Old Feb 17, 2007 | 01:25 PM
  #15  
omair83's Avatar
Newbie
 
Joined: Feb 2007
Posts: 4
Likes: 0
From: Riyadh
2007 S500 Brabus ,SL600 ,A8
Yep you got that right, in Saudi Arabia .The most popular colour is the white one.

I mean you just get sick of it, Every block you can see 1. That's why I got the grey one.
Reply
Old Feb 17, 2007 | 01:42 PM
  #16  
Nevada Jack's Avatar
MBWorld Fanatic!
 
Joined: Aug 2003
Posts: 5,517
Likes: 20
From: Las Vegas, NV
2011 E350 Cabriolet..White and Almond Mocha
Why (Not) White...

The reason why people like white...

An awful lot of members of German Car Fans drool over the white S550. It well may have a bad connotation in EU based on the taxi connection but white still looks great all the time.

Reply
Old Feb 18, 2007 | 05:25 AM
  #17  
danvelvet33's Avatar
Member
 
Joined: May 2004
Posts: 93
Likes: 0
Mercedes S600 1997
Nevada Jack
Your car is wonderful , and I wish I had one like yours.But unfortunatelly I always screw my money( Became a Gambler at the age of 15 )
This car doesn't have anything common with a German Taxi
How often do you clean your car? Have you ever been outside in the rain?
Keep on posting the great pics
Dennis
Reply
Old Feb 18, 2007 | 10:36 AM
  #18  
Nevada Jack's Avatar
MBWorld Fanatic!
 
Joined: Aug 2003
Posts: 5,517
Likes: 20
From: Las Vegas, NV
2011 E350 Cabriolet..White and Almond Mocha
Originally Posted by danvelvet33
Nevada Jack
Your car is wonderful , and I wish I had one like yours.But unfortunatelly I always screw my money( Became a Gambler at the age of 15 )
This car doesn't have anything common with a German Taxi
How often do you clean your car? Have you ever been outside in the rain?
Keep on posting the great pics
Dennis
Keeping the car clean is pretty easy here in Las Vegas...no rain to speak of and the dust is light in color so just doesn't show up...:-) I have it washed about every two weeks or so because as you know the wheels generate that famous MB black dust.

Thanks for the kudos on the pictures...:-)
Reply
Old Feb 18, 2007 | 04:55 PM
  #19  
Can Drive 55's Avatar
Out Of Control!!
 
Joined: Jan 2005
Posts: 11,266
Likes: 3
From: Texas
2005 E55
Originally Posted by Nevada Jack
The reason why people like white...

An awful lot of members of German Car Fans drool over the white S550. It well may have a bad connotation in EU based on the taxi connection but white still looks great all the time.

Jack, another nice photo. What lens did you use for it? Thanks.
Reply
Old Feb 18, 2007 | 05:18 PM
  #20  
Nevada Jack's Avatar
MBWorld Fanatic!
 
Joined: Aug 2003
Posts: 5,517
Likes: 20
From: Las Vegas, NV
2011 E350 Cabriolet..White and Almond Mocha
Originally Posted by can drive 55
Jack, another nice photo. What lens did you use for it? Thanks.
Thanks. Canon 20D with EF-S 17-55mm f/2.8 IS set at 24mm, 1/640th, F7.1 and ISO 200. A really great lens!
Reply
Old Feb 18, 2007 | 10:36 PM
  #21  
Can Drive 55's Avatar
Out Of Control!!
 
Joined: Jan 2005
Posts: 11,266
Likes: 3
From: Texas
2005 E55
Originally Posted by Nevada Jack
Thanks. Canon 20D with EF-S 17-55mm f/2.8 IS set at 24mm, 1/640th, F7.1 and ISO 200. A really great lens!
Thanks. I was wondering if it was a fisheye. I didn't think so, but it looked like a bit of a wide angle. 24mm, huh. The camera must have been at about headlight level.

Back to the topic - I think white just plain looks good on most MBs.
Reply
Old Feb 19, 2007 | 12:26 PM
  #22  
shadowgriffen's Avatar
MBWorld Fanatic!
 
Joined: Jul 2005
Posts: 3,094
Likes: 0
From: Boston
is a German Tank
hey there is nothing wrong with a white MB!
Reply
Old Feb 21, 2007 | 04:56 PM
  #23  
mbnj's Avatar
Member
 
Joined: Oct 2005
Posts: 244
Likes: 2
From: Hunterdon County
'06 E 350 4matic wagon; '05 E 500 4matic sedan; '09 S550 4matic
Also the gender impact. White is generally a female color and in the US women buy and influence a lot of cars. There is probably a statement factor as well, many people who dress conservatively probably drive certain colors and and more outgoing personalities like brighter/lighter. Lastly, I subscribe to the Florida, California (Southern, esp), Nevada warm, sunny state theory on white.
Reply
Old Feb 22, 2007 | 06:21 PM
  #24  
Brian_I.'s Avatar
Out Of Control!!
 
Joined: Jun 2003
Posts: 14,362
Likes: 1
From: Staples Center
w211 & w124
My next MB is going to be white.
Reply

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 


You have already rated this thread Rating: Thread Rating: 0 votes,  average.


All times are GMT -4. The time now is 05:07 PM.

story-0
New Electric Mercedes-AMG GT 4-Door Coupe Unveiled: 10 Things You Need to Know

Slideshow: Mercedes-AMG's new electric GT 4-Door Coupe trades combustion for software, synthetic noise, and more than 1,100 horsepower.

By Verdad Gallardo | 2026-05-20 20:08:15


VIEW MORE
story-1
6 Mercedes Models That Did NOT Age Well (But Are Somehow Still Cool)

Slideshow: Not every Mercedes design becomes timeless, some feel stuck in the era they came from.

By Verdad Gallardo | 2026-05-12 18:09:07


VIEW MORE
story-2
Manual Mercedes? 6 Times Sindelfingen Let Drivers Have All The Fun

Slideshow: Yes, Mercedes built manual cars, and some of them are far more interesting than you'd expect.

By Verdad Gallardo | 2026-05-02 12:36:58


VIEW MORE
story-3
Mercedes SLR McLaren 722 S Is Extremely Rare Example Modified by McLaren

Slideshow: A one-of-one U.S.-spec Mercedes-Benz SLR McLaren Roadster became even rarer after a factory-backed transformation at McLaren's headquarters.

By Verdad Gallardo | 2026-04-29 11:19:28


VIEW MORE
story-4
8 Classic Boxy Mercedes Designs That Have Aged Like Fine Wine

Slideshow: Before curves took over, Mercedes mastered the art of the straight line, and some of those shapes still look right today.

By Verdad Gallardo | 2026-04-25 12:05:49


VIEW MORE
story-5
Flawlessly Restored Mercedes 190E Evo II Heads to Auction

Slideshow: The 190E Evolution II shows how a homologation necessity became a six-figure collector icon.

By Verdad Gallardo | 2026-04-22 17:53:47


VIEW MORE
story-6
Electric Mercedes C-Class Unveiled: 11 Things You Need to Know

Slideshow: Mercedes is turning one of its core nameplates electric, and the details show just how serious this shift is.

By Verdad Gallardo | 2026-04-21 13:58:06


VIEW MORE
story-7
Mercedes EQS Gets A Major Update: Everything You Need to Know

Slideshow: Faster charging, longer range, and a controversial steer-by-wire system define the latest evolution of Mercedes-Benz EQS.

By Verdad Gallardo | 2026-04-15 10:35:34


VIEW MORE
story-8
5 Underrated Mercedes-Benz Models That Don't Get the Love They Deserve

Slideshow: These overlooked Mercedes-Benz models never got the spotlight, but they quietly delivered more than most remember.

By Verdad Gallardo | 2026-04-13 19:35:45


VIEW MORE
story-9
Mercedes 300D Has Pushed Well Past 1 Million Miles and It Ain't Stopping

Slideshow: A well-used 1991 Mercedes-Benz 300D with more than one million miles is now looking for a new owner, and it still appears ready for more.

By Verdad Gallardo | 2026-04-10 10:05:15


VIEW MORE