High mileage early S550?
11-17-2014, 07:38 PM
#26
MBWorld Fanatic!
I wasn't saying Mercedes succeeded in replicating an S Class driving experience in the new C, but it does seem that's what they were going for. Or at least to give prospective buyers the impression that's what they were going for.
Most of MB US sales are at the C Class level, and those buyers don't cross shop the S and the C, or the S and the E. It helps C Class sales to suggest that the car has the S DNA in a smaller, more economical package.
The prior gen C couldn't be mistaken for an S at any distance, but the new C is clearly an S Mini-Me in form if not function. It's a way to let an entry level buyer feel good despite being at (or near I guess with the A) the bottom rung. I guarantee sales guys at MB dealers everywhere are using the phrase "Mercedes calls it "The Baby S Class"!"
But yeah, to those of us who've driven an S, obviously it's still a C.
Most of MB US sales are at the C Class level, and those buyers don't cross shop the S and the C, or the S and the E. It helps C Class sales to suggest that the car has the S DNA in a smaller, more economical package.
The prior gen C couldn't be mistaken for an S at any distance, but the new C is clearly an S Mini-Me in form if not function. It's a way to let an entry level buyer feel good despite being at (or near I guess with the A) the bottom rung. I guarantee sales guys at MB dealers everywhere are using the phrase "Mercedes calls it "The Baby S Class"!"
But yeah, to those of us who've driven an S, obviously it's still a C.
