Lack of Trim levels in S-class hurt its resale values




You don't get certain options and the amount of potential buyers decreases significantly.
You don't get any options and no one will want to buy it.
Example: I don't ever use the SATNAV in my cars. But I pretty much always spec it as that is a huge deal breaker for a lot of people when buying a car.




Take for e.g. sale sites, I went through like 100 listings and couldn't find a single listing, a single listing, with correctly laid out options. It appeared to seem that a standard s550 with nothing added to it, to be almost same as a highly optioned one. For a typical buyer, had had there been s550 gold trim (that includes Night vision option, rear seat package, etc. etc) vs, s550 silver trim (that does not include any of gold trim, but basic distronics etc). Such info in my view would lift resale value for options, simply due to 'awareness theory'.
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Options tend to make minimal price difference, but make it much easier to sell. How much of a difference if trading in is probably in the $2-300 range.
Private sale could put off 50% of buyers and mean it takes longer to sell for the right price.
But compared to what you would shell out in new options, not having them at sale time is a minor issue financially in comparison.
Take for e.g. sale sites, I went through like 100 listings and couldn't find a single listing, a single listing, with correctly laid out options. It appeared to seem that a standard s550 with nothing added to it, to be almost same as a highly optioned one. For a typical buyer, had had there been s550 gold trim (that includes Night vision option, rear seat package, etc. etc) vs, s550 silver trim (that does not include any of gold trim, but basic distronics etc). Such info in my view would lift resale value for options, simply due to 'awareness theory'.
As far as designating trim levels, I don't believe any of the big German companies have ever done this and I doubt that they will start. I just wish the option list was longer, so one could truly "tailor make" their car, even more so, exactly as they want it. At the price level of the S Class and other high end MB vehicles, such flexibility in ordering should be a given. Oh well.


