MB moving Maybach even more upscale???




Last edited by Wolfman; Sep 21, 2023 at 02:19 PM.
A couple months ago, I extensively researched everything I could about the S-class Maybach - read EVERY article review and comparison and watched a lot of videos on it. I'd say that S-class Maybach does win against Bentley when it comes to the technicalities and the price bargain. Any automotive journal that ranked the Flying Spur higher than the S-class Maybach explained that the Flying Spur delivers on the brand image and the price bargain against a Rolls-Royce Ghost. I agree with their verdicts based on their assessments. I understand that there needs to be more differentiation between the S-class and S-class Maybach; I think the curb appeal of an S-class Maybach gets drowned out by it being so similar to an S-class. A lot of its architectural and ride platforms are heavily shared with the S-class, which isn't that bad of a thing - it's just that to prospective buyers who might not know that S-class is so good to begin with this might serve to deter them. While this heavy sharing of parts and other components exist in the Bentayga, the brand value simply makes up for it, I guess.
I am glad that Mercedes is taking the step offer bespoke personalizations to stand up to Rolls-Royce. However, I feel as though there needs to be more done than simply that. I mean even if you had an infinite amount of color combinations to pick from every exterior panel to every last interior panel in the current S-class Maybach I don't think the desirability will appreciably increase to close the gap between Rolls-Royce Ghost/Cullinan and S-class/GLS-class Maybach. They have to be a completely revamped cars from the ground up (so, having zero design resemblances to the regular S-class and GLS-class), PLUS availing their prospective customers to the customization levels to rival Rolls-Royce. Of course, as some people have mentioned earlier, it might take ages before Mercedes is able to match the wholesome Rolls-Royce build and delivery experience, but the theory is there at least.
Also, I have been watching this space recently, and I haven't seen an article directly reference the Mythos sub-brand that Mercedes announced earlier this year. Furthermore, looking back at the articles taking about coach-building to take aim at Rolls-Royce, I am getting a feeling these coach-built Maybachs will be super, super low production/ultra exclusive. I wonder how this will affect the part of the sales from the Maybach sub-brand that aren't part of these coach-builds.
Would it decrease the desirability of those Maybach builds that aren't subject to coach-building? Obviously, those Maybach builds will cost significantly less than the half-million to million dollar coach build models that Mercedes is aiming for, so I guess that could be a draw to still buying the non-coach builds, but not sure. Personally, I think that, again, as long as any and every Maybach look and become a completely separate cars from their Mercedes counterparts from the ground up, I think Mercedes will find success with even the non-coach builds if its desirability ever comes into question going up against the coach built Maybachs.




While Bentley's prices quickly grow via cosmetic upgrades, Maybach has very few in comparison, as you mentioned. A quick look of what makes Bentley's pricier. Upgrade the audio to Naim? $9k. Want to hide the nav screen? $6600. $4600 for a lit hood ornament and another $2600 for Mood lighting. Same with leather and wood options and diamond knurling. Another $20-30k.
This is what makes a luxury car so special. But's it's also the easiest thing to replicate even without any exclusive models...




https://carsandbids.com/auctions/rkP...0-4matic-sedan




https://carsandbids.com/auctions/rkP...0-4matic-sedan








This looked like a well spec-d car. They should lose the gold wrap on top and try again...
The Best of Mercedes & AMG




While Bentley's prices quickly grow via cosmetic upgrades, Maybach has very few in comparison, as you mentioned. A quick look of what makes Bentley's pricier. Upgrade the audio to Naim? $9k. Want to hide the nav screen? $6600. $4600 for a lit hood ornament and another $2600 for Mood lighting. Same with leather and wood options and diamond knurling. Another $20-30k.
This is what makes a luxury car so special. But's it's also the easiest thing to replicate even without any exclusive models...
I think for me it is the softness in the ride quality and the technology. While reviews do say the Flying Spur can be soft, I don't see many prominent reviews that talk at length about it. Instead, they talk at length about the athletic capabilities of the Flying Spur. This is not so for Rolls-Royce Ghost and Maybach S-class reviews - they point out the handling in those cars but it's almost never more than a couple sentences, usually acknowledges that it can hustle using its powerful powertrains but to not expect it to be a particularly handling beast of any sort. And, coming to the technology, I think that while the Flying Spur (and even the Ghost for that matter) has all the modern technologies that one would ever need it's not as tech-laden as the Mercedes-Maybach S-class. Whether all that technology in the Maybach will last, in terms of reliability (not in terms of newness as technology changes at an unprecedented rate), is something that is yet to be seen, but I personally appreciate being unapologetically tech-focused, for lack of a better term. I think that while cars should strive to be all-rounders they should also have their forte that should characteristically define them. Again, it's not that the Flying Spur doesn't do that - it just does so in different departments compared to the Maybach while also striving to give its competitors a run for its money in all the other competencies.
I think for me it is the softness in the ride quality and the technology. While reviews do say the Flying Spur can be soft, I don't see many prominent reviews that talk at length about it. Instead, they talk at length about the athletic capabilities of the Flying Spur. This is not so for Rolls-Royce Ghost and Maybach S-class reviews - they point out the handling in those cars but it's almost never more than a couple sentences, usually acknowledges that it can hustle using its powerful powertrains but to not expect it to be a particularly handling beast of any sort. And, coming to the technology, I think that while the Flying Spur (and even the Ghost for that matter) has all the modern technologies that one would ever need it's not as tech-laden as the Mercedes-Maybach S-class. Whether all that technology in the Maybach will last, in terms of reliability (not in terms of newness as technology changes at an unprecedented rate), is something that is yet to be seen, but I personally appreciate being unapologetically tech-focused, for lack of a better term. I think that while cars should strive to be all-rounders they should also have their forte that should characteristically define them. Again, it's not that the Flying Spur doesn't do that - it just does so in different departments compared to the Maybach while also striving to give its competitors a run for its money in all the other competencies.
Traditionally Bentley is the car to drive, and Rolls is the car to be driven in. No surprise that handling is given more words per article for Bentley than it is for Rolls.




