W212 AMG Discuss the W212 AMG's such as the E63
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2010 E63 Pricing

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Old 06-23-2010, 12:02 PM
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'10 G55, Challenge Stradale, 997.1 GT3, E63 Wagon
2010 E63 Pricing

Considering a fully optioned E63, MSRP 110k. What discount should I expect at this time? I was offered 10K over the phone. Any confirmed and worthwhile changes to the 2011 model?
Old 06-23-2010, 01:30 PM
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There is another thread talking about this:
https://mbworld.org/forums/w212-amg/...-off-msrp.html

looks like 13k off now, I'll post a link.
Old 06-25-2010, 09:01 AM
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You should be able to get a pretty good deal, after shopping multiple dealers, I picked up my 2010 E63 with P2, Night View Assist, Parktronic, Drivers Assist Pack, Illuminated door sills, & carbon fiber trim ($102,425 MSRP) for $89,000. Also got top dollar for my trade in (2008 Jeep SRT8, 26,000 mi., bought it for $38,000 in 2008, traded in for $33,000)
The E63 was not a vehicle they had in stock, they shipped it in from another state. Dealers with cars in stock may give you a better deal.
Old 07-11-2010, 01:52 PM
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Friend in SoCal just bought one for $25k off this past Thurs after hearing someone else getting the same deal. Looks like Mercedes is offering Trunk Money again this year. Sorry, don't have the dealers name. He did mention there are several units in SoCal.
Old 07-11-2010, 03:25 PM
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2010 E63, 2012 X5 5.0
Got mine for 25k off
Old 07-11-2010, 03:58 PM
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Originally Posted by islandsnow
Got mine for 25k off
wow...which dealership?
Old 07-11-2010, 04:10 PM
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Yeah, I'm reading people are getting $25-29k off. Same thing happened with the last of the W211s last year, but this W212 is still in production. Plus there are only minor changes in the 2011 MY. I wonder what will happen when the TT motors are eventually announced (or when a real dual clutch tranny replaces the MCT?)

I guess E63s aren't selling that well right now.
Old 07-11-2010, 10:31 PM
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2010 E63
2010 E63 Pricing

If any of you are waiting, this is the time to get into a e63 and time it to get the TT in 2-3 years.

I'm getting out of a lease with 9 months to go, getting in to a 2010 with P2 + carbon ($98K) for 27K off, including the 9 lease payments.

I thought I did good with the 2008 e63 I purchased from the same dealership 2 years ago (23K off).

BTW, I've tried googling the incentives and cannot find them anywhere (kbb.com, edmunds, etc.), other than anecdotal stories.

Happy Buying!!
Old 07-11-2010, 11:19 PM
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Originally Posted by sandmane63
If any of you are waiting, this is the time to get into a e63 and time it to get the TT in 2-3 years.

I'm getting out of a lease with 9 months to go, getting in to a 2010 with P2 + carbon ($98K) for 27K off, including the 9 lease payments.

I thought I did good with the 2008 e63 I purchased from the same dealership 2 years ago (23K off).

BTW, I've tried googling the incentives and cannot find them anywhere (kbb.com, edmunds, etc.), other than anecdotal stories.

Happy Buying!!
Congrats on the 27k off...man these dealers are really giving away E63's. Post pics when you get the chance!
Old 07-12-2010, 12:20 PM
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If I can get $25-$29K I am a buyer...

I am talking to local dealers as we speak
Old 07-12-2010, 01:31 PM
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I called my local dealer and he laughed. Then I called another one and he laughed too. The best I could get was $14K off. If anyone has a reference at $25K+ off please PM me. I am a buyer at that price.
Old 07-12-2010, 01:55 PM
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To all:

While I have a 2011 on order that is due to arrive in a week or so which I am very excited to get, seeing those kind of discounts has caused me to re-think whether to proceed with the 2011 or eat my special order deposit and purchase a 2010 that might not be my ideal color/options combo.

So I tried the big Los Angeles/Newport Beach area dealers and the best they would do is a flat $20k off list. The big Chicago area dealer I tried topped out at $15k off list. There may be better negotiators out there than me but with $$ in hand ready to go I could not get the LA dealers over $20k off. Essentially, they told me they can sell every one they have left (and the supply is dwindling quickly) at that discount so why concede any more. Maybe the dealerships have more flexibility if you are leasing rather than buying??

At 20k off a 2010 less losing my special order deposit of $3k (I appreciate some would say you may be able to get that back - but I made that deal so would need to give that up) and the cost to ship the car by enclosed transport to Chicago of $1,400 (if you don't ship it out of state, you have to pay CA sales tax on purchase) -- while a closer call than I would like to admit, I think I will stay with my 2011 on order. An additional $7k or 8k off (i.e., $27k or 28k off list in total) would have tipped the balance for me to the 2010. That would be the deal of the century - but even $20k off (if you are willing to purchase in So Cal) is a great deal for a great new car. That's even less than the used 2010s are pricing at - which makes for an unusual market dynamic right now for those with the right info.

I always have to keep in mind that we should never buy an AMG car, or any car for that matter, with any grand visions of how well they will retain their value. So you better like what you are getting . . .
Old 07-12-2010, 01:59 PM
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Originally Posted by ucla95
I called my local dealer and he laughed. Then I called another one and he laughed too. The best I could get was $14K off. If anyone has a reference at $25K+ off please PM me. I am a buyer at that price.
I don't think anyone will get one at that kind of discount for a 2010. for a 2009 I'm sure you'll get $25-$30,000. Maybe in a few more months when the 2011's are in the showroom. The E63's are not moving but they can't give them away yet. I got $14000 of mine a few weeks ago, I think thats the best they will do now
Old 07-12-2010, 02:02 PM
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I asked my dealer and am waiting to hear back. I am pretty sure it will be a "NO!"

Where/how did you guys get $25K off? Please do share. That is insane
Old 07-12-2010, 09:21 PM
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Originally Posted by derrick_lui
Congrats on the 27k off...man these dealers are really giving away E63's. Post pics when you get the chance!
I get it this Saturday, so I'll post this coming weekend.
Old 07-12-2010, 09:29 PM
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Discounts

I looked pretty hard as well and could only get $15k off of a 2010 (you can find these on ebay - at least you could up until this weekend). My local dealer here in Houston discounted a 2011 $7k that is due in this week - black on black. The MSRP before options on the 2011's is $87,600 - just an FYI. I believe this pricing was just released today.
Old 07-12-2010, 09:34 PM
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Originally Posted by South Ocean1
To all:

While I have a 2011 on order that is due to arrive in a week or so which I am very excited to get, seeing those kind of discounts has caused me to re-think whether to proceed with the 2011 or eat my special order deposit and purchase a 2010 that might not be my ideal color/options combo.

So I tried the big Los Angeles/Newport Beach area dealers and the best they would do is a flat $20k off list. The big Chicago area dealer I tried topped out at $15k off list. There may be better negotiators out there than me but with $$ in hand ready to go I could not get the LA dealers over $20k off. Essentially, they told me they can sell every one they have left (and the supply is dwindling quickly) at that discount so why concede any more. Maybe the dealerships have more flexibility if you are leasing rather than buying??

At 20k off a 2010 less losing my special order deposit of $3k (I appreciate some would say you may be able to get that back - but I made that deal so would need to give that up) and the cost to ship the car by enclosed transport to Chicago of $1,400 (if you don't ship it out of state, you have to pay CA sales tax on purchase) -- while a closer call than I would like to admit, I think I will stay with my 2011 on order. An additional $7k or 8k off (i.e., $27k or 28k off list in total) would have tipped the balance for me to the 2010. That would be the deal of the century - but even $20k off (if you are willing to purchase in So Cal) is a great deal for a great new car. That's even less than the used 2010s are pricing at - which makes for an unusual market dynamic right now for those with the right info.

I always have to keep in mind that we should never buy an AMG car, or any car for that matter, with any grand visions of how well they will retain their value. So you better like what you are getting . . .
At 20+K off, I found it easy to compromise!! My compromise...I ended it with carbon interior, which is not my favorite. I would've rather had parktronic, etc., over a $2500 cosmetic option, but that was the only <$100K Obsidian with P2 + 19" wheels they had in the SE and that my dealer could work a deal with. There's obviously big "trunk" money, but dealers are not readily disclosing that, and it's not being advertised in the typical sites such as edmunds, etc. Any dealer should be able to offer the discount. It's mostly MB USA money and when you include discounting to invoice and may be holdback, you've got one hell of an enticing decision to make...from my standpoint, I can find a compromise under those terms, especially if it means leaving $27K in the bank!!

I'm not a lawyer, but I'll assume that the deposit is refundable. I'd talk to the dealer and work the angle towards a 2010 since most dealers are trying to make overall and AMG sales quotas.

Best of Luck...at the end of day...buy/lease what you want...value is in the eye of the beholder.
Old 07-15-2010, 04:29 PM
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Got the firm info on the trunk money. If a dealership sells TWO E63's this month they get $15,000 trunk money per car. 1 E63 and it's only $5,000. So a small dealer with only one car isn't going to deal. But a larger dealer can. Figure about $8,000 average markup from invoice on a car and I think you should be able to swing a $22,500 off deal now from a larger dealer.
Old 07-15-2010, 04:57 PM
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I wonder what deals will look like come september..
Old 07-15-2010, 06:51 PM
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Originally Posted by ucla95
Got the firm info on the trunk money. If a dealership sells TWO E63's this month they get $15,000 trunk money per car. 1 E63 and it's only $5,000. So a small dealer with only one car isn't going to deal. But a larger dealer can. Figure about $8,000 average markup from invoice on a car and I think you should be able to swing a $22,500 off deal now from a larger dealer.
I think they were offering something similar in June when I bought mine(probably not as much money though). The dealer mentioned selling one other E63 a week before I bought mine. Both vehicles they brought in from other dealers. The key for me was to shop multiple dealers for the best deal. I drove 300 miles to pick mine up but it was worth it!
Old 07-15-2010, 09:10 PM
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The problem with the trunk money is that not all dealers are taking the risk of selling only 1 E63 on their lot but the money is there. PM me if anyone wants to get an E63 at those discount levels because it will need to take more than 1 buyer to do it.
Old 07-16-2010, 03:13 PM
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23k off msrp here in LA area. Picked it up last week.

Anyone need dealer info. PM me.
Old 07-17-2010, 07:23 PM
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Peter, I sent you a message - can you give me the info for the dealer?

I contacted another dealer today and he'd give me $20k off on a $99k sticker. I'm debating on whether or not to take him up on it. I'm currently getting a 2011 at a $7k discount so I'd save $10K if I assume $1k for shipping. Trying to determine if it's worth it.
Old 07-17-2010, 10:09 PM
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Texasagg:

I had been wrestling with the same question you are. Like you, my deal on the ordered 2011 was good, but not relative to the big discounts on the remaining 2010s. I think that the $10k difference between what you will pay for the 2011 and what you would pay (after shipping) for the 2010 (with possibly more/different options than you would have ordered) reflects the depreciation on the 2010s as opposed to being a "better" deal than the 2011. I would think you would need to save more than that to make the 2010 a better deal than the 2011 you ordered. I appreciate that saving $10k by itself is real money - I just mean looking at each deal objectively rather than concluding simply that it is always better to pay less.

In my case, I really wanted a particular color and options combo and just didn't want to justify my choice for as long as I have the car by reminding myself that while not exactly what I wanted it sure was a great deal. In your case, if I recall, you are getting a black on black which you should be able to easily recreate in a 2010 given that is the most popular color choice. I think that makes your decision tougher than mine. Good luck with your decision.

Kind regards
Old 07-17-2010, 10:16 PM
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You are correct. I'm struggling save $10k, get more options, depreciation, etc.


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