E43
This is just a halfway house between a regular E class and an E63. MB is making more models than ever, this car shouldn't really be a surprise. Consumers are getting more choice. What's wrong with that? They'll still make a proper successor to the E63 S model.
And the e43 owners will always be very much aware they aren't driving an e63 ... They'll have that exclusive sense of inferiority to the e63.....
....regardless of what they will say online
You are right, the mass population really don't care. The guys on this forum are a very very small subset of AMG buyers who want the cars for the performance. A lot folks around me bought AMGs, RS and M's cos it was the most expensive version of their respective classes they could find. Many a sales man have mentioned it as well, some of the folks who buy these cars do it cos it's the top of the line and looks different and more aggressive than the rest. That's all.
Wait till there are 3 AMG versions of each class.....
You are right, the mass population really don't care. The guys on this forum are a very very small subset of AMG buyers who want the cars for the performance. A lot folks around me bought AMGs, RS and M's cos it was the most expensive version of their respective classes they could find. Many a sales man have mentioned it as well, some of the folks who buy these cars do it cos it's the top of the line and looks different and more aggressive than the rest. That's all.
Wait till there are 3 AMG versions of each class.....
The E43 sounds like a diet version. It will sell well. By comparison the E63 will seem excessive, like the S65 to the S63.
Using the E63 for example, IMO, about half to 3/4 of E63 buyers would have been perfectly happy with the E550 but its not special enough. Now with AMG version there is no need to feel like you compromised with the E43. Should work wonders for the E63 sales
Using the E63 for example, IMO, about half to 3/4 of E63 buyers would have been perfectly happy with the E550 but its not special enough. Now with AMG version there is no need to feel like you compromised with the E43. Should work wonders for the E63 sales
Will have to get over the not having a v8 if I ever consider the e43 as a second car
I get some don't care and that's all good, but they are removing the one thing that made amg special (one man one engine) for me, and there are other brands that perform just as good if not better than the amg.
Also, all the new amg's are having constant problems that I believe are directly related to poor materials used and poor quality control. Not a good sign for the money we pay for these cars.
I'm done.
The Best of Mercedes & AMG
I bought a 2012 with 29k miles and CPO till summer 2019 unlimited miles for waay less than half the original MSRP in the fall of 2015! With used E43 AND E63's on the market, the price might be only a 3rd of the MSRP lol
Last edited by kponti; Mar 14, 2016 at 12:59 PM.
Amg is just swirling at the top of the toilet and heading south very fast. Sad to see happen after investing in three new amg's in the last six years.
Amg is just swirling at the top of the toilet and heading south very fast. Sad to see happen after investing in three new amg's in the last six years.
Not to mention I like paying cash for cars so dropping $120k is a bit much for a daily driver I might rack too many miles on
Myself, I take great care of my cars, but in the end it really doesn't help the trade value.
Mb/amg has lost my interest for now so I'm waiting for my new toy, I know new again, to arrive. It just arrived at the port in RI so I should have it soon.
Will one day your at a red light and a E43 is next to you and you are proud to be driving your E63? Of course you will, but think about the guy in that E43 at the same light thinking to himself there is a real AMG next to him and don't even try, sure. How do you feel about your E63 now?
I think about the market value and did my own comparison. Same year, model, options and milage. Would you pay the same price for a Mustang V6 and a V8 when you shopping for this car new or used?
I actually think on a business level AMG is doing the right thing business wise, but at the end of the day weather your at a parking lot or a red light and a E43 is right next to you and your telling your wife I hate to be the guy in that E43. Why because your in a V8 Biturbo E63 guys. We are not comparing apples to apples, we are comparing apples to oranges.
We put our money and time into our E63s for a reason, to be the fastest incognito sedan or wagon around. Did AMG do a good job, I like to think so.
There is a word in the English dictionary and that word is misperception and the girl next door knows it better than your wife or best friend and that does get spread around.
Its amazing how many times single mom professional dancers have got into my amg's and say "wow this car is fast for a mercedes"
Its amazing how many times single mom professional dancers have got into my amg's and say "wow this car is fast for a mercedes"

Is has a good ole torque convertor and will be very responsive I suspect
This is a big downfall of the mct and its implementation in the e63
However, I would rather them just call it E430. I'm sure it's just MB's way of making the owners feel better just like how MB is keeping the "63" rather than base it on the displacement. Yes...it wouldn't sound too good going from E63 and E55 (still great) to what's really a E40. Likewise, the C43 is really a C30 if going that route.
On a side note, I really would like to do the same with a F-car, ie FF, and fully debadge it and see if any normal Joe/Jane can pick it out at all.
When everyone now has a AMG......... Not much difference between that and a E350 anymore
When everyone now has a AMG......... Not much difference between that and a E350 anymore
Most will still not be able to afford a new $75k e43
And if I become the guy that loses sleep over lost exclusivity thanks to amg brand dilution, then I need to take up a new hobby








