I bought it for the raw performance and practicality ... Not the exclusivity

And the e43 owners will always be very much aware they aren't driving an e63 ... They'll have that exclusive sense of inferiority to the e63.....
....regardless of what they will say online

 

Look at all the positivity here. Ask GM, Ford, Chrysler etc etc when they diluted their performance brands. Sales with good profit margins mean more money to develop good stuff. Less profits....well you get the point. You can buy a AMG with 10 to 15k off msrp nowadays. Mark my words, that's gonna double sooner than later.

You are right, the mass population really don't care. The guys on this forum are a very very small subset of AMG buyers who want the cars for the performance. A lot folks around me bought AMGs, RS and M's cos it was the most expensive version of their respective classes they could find. Many a sales man have mentioned it as well, some of the folks who buy these cars do it cos it's the top of the line and looks different and more aggressive than the rest. That's all.
Wait till there are 3 AMG versions of each class.....

 

Very well put

 

The E63 s model 4 matic is the best compromise on the road. Does everything very well and there isn't much it can't do. Once you are in one it becomes very apparent that a move to anything else would mean giving up something significant. Quite simply it's the best daily driver you can buy.

The E43 sounds like a diet version. It will sell well. By comparison the E63 will seem excessive, like the S65 to the S63.

 

Yep I agree there.
Using the E63 for example, IMO, about half to 3/4 of E63 buyers would have been perfectly happy with the E550 but its not special enough. Now with AMG version there is no need to feel like you compromised with the E43. Should work wonders for the E63 sales

 

That's exactly how I felt about the 2014 e550 I had... Didn't have that extra edge

Will have to get over the not having a v8 if I ever consider the e43 as a second car

 

Like the new look, but not a fan of the AMG brand being diluted across the range. Bad idea.

 

These half-baked 43 models are doing nothing good for our current cars or future real amg cars. Within a few years they will completely dilute the brand and hit our current cars harder with the already terrible depreciation.

I get some don't care and that's all good, but they are removing the one thing that made amg special (one man one engine) for me, and there are other brands that perform just as good if not better than the amg.

Also, all the new amg's are having constant problems that I believe are directly related to poor materials used and poor quality control. Not a good sign for the money we pay for these cars.

I'm done.

 

I hate the depreciation of the current E63s (hence why I bought a used one). I feel in 3 years when I am ready to buy a 2016, I might get another CPO for less than what I paid for my current one with the E63's and E43's flooding the used car market, and that's just crazy!

I bought a 2012 with 29k miles and CPO till summer 2019 unlimited miles for waay less than half the original MSRP in the fall of 2015! With used E43 AND E63's on the market, the price might be only a 3rd of the MSRP lol

 

Smart move on your part. I'm the dumb *** here buying new and getting killed in the end, but I bought into the little bit of exclusivity they had. That's now in the rear view mirror and will only get worse.

Amg is just swirling at the top of the toilet and heading south very fast. Sad to see happen after investing in three new amg's in the last six years.

 

Hey I do appreciate folks like you who like to buy new. I buy new Toyotas/Lexus'. Without you there will be no used cars to buy so I do not look at it that way at all, you want it fresh off the grill, I am ok with waiting for it to be slightly stale....different strokes different folks.
Not to mention I like paying cash for cars so dropping $120k is a bit much for a daily driver I might rack too many miles on

 

Again very smart financial move on your part. You can find some really good cpo cars, low mileage at huge discount.

Myself, I take great care of my cars, but in the end it really doesn't help the trade value.

Mb/amg has lost my interest for now so I'm waiting for my new toy, I know new again, to arrive. It just arrived at the port in RI so I should have it soon.

 

On another end of the E class spectrum

http://www.autoblog.com/2015/08/21/m...maybach-spied/

 

I'm with you Peter. Let's look at it this way. A E350 or E550 debadge and puts some AMG badges trying to make people think it's a E63 or AMG, will that hurt our E63s. No. Will an E43 be comparedable to an E63, no.

Will one day your at a red light and a E43 is next to you and you are proud to be driving your E63? Of course you will, but think about the guy in that E43 at the same light thinking to himself there is a real AMG next to him and don't even try, sure. How do you feel about your E63 now?

I think about the market value and did my own comparison. Same year, model, options and milage. Would you pay the same price for a Mustang V6 and a V8 when you shopping for this car new or used?

I actually think on a business level AMG is doing the right thing business wise, but at the end of the day weather your at a parking lot or a red light and a E43 is right next to you and your telling your wife I hate to be the guy in that E43. Why because your in a V8 Biturbo E63 guys. We are not comparing apples to apples, we are comparing apples to oranges.

We put our money and time into our E63s for a reason, to be the fastest incognito sedan or wagon around. Did AMG do a good job, I like to think so.

There is a word in the English dictionary and that word is misperception and the girl next door knows it better than your wife or best friend and that does get spread around.

 

I agree with this as pretty much anyone i know, that is not a german performance car enthusiast, has know idea what the difference between a regular merc and AMG merc.... same with audi when it comes to A series vs S vs RS

Its amazing how many times single mom professional dancers have got into my amg's and say "wow this car is fast for a mercedes"

 

That part of your statement is the only part that intrigues me

 

lol yeah thats definitely they best part of the story

 

This e43 will not suffer from the mct throttle lag and jerkiness off the line

Is has a good ole torque convertor and will be very responsive I suspect

This is a big downfall of the mct and its implementation in the e63

 

Of course. I recently had my front tires changed and guys at the tire place don't seemed to have no clue about the car. The only thing worth mentioning is when they took off the front wheels and said, "Man, look how big this front brake is! Dude, it's huuuge!" Still they have no clue. I was actually relieved when they didn't know because I like to be incognito and fly under the radar.

However, I would rather them just call it E430. I'm sure it's just MB's way of making the owners feel better just like how MB is keeping the "63" rather than base it on the displacement. Yes...it wouldn't sound too good going from E63 and E55 (still great) to what's really a E40. Likewise, the C43 is really a C30 if going that route.

On a side note, I really would like to do the same with a F-car, ie FF, and fully debadge it and see if any normal Joe/Jane can pick it out at all.

 

Like I have been trying to say, its all about the badging. If all the guys on MB world and benz boost bought new AMGs and kept it for only 2-3 years.....but we are the only people who bought them, the AMG brand would fold. The bigger majority of buyers do not know or care that it has awesome handling, can do 186mph on the top end, can be tuned or modified, etc etc. What they care about is that it has a badge AMG and that signifies the "top of the line" or "fully loaded" version of their respective classes.
When everyone now has a AMG......... Not much difference between that and a E350 anymore

 

I hear ya

Most will still not be able to afford a new $75k e43

And if I become the guy that loses sleep over lost exclusivity thanks to amg brand dilution, then I need to take up a new hobby

 

 

 

I like it, good looking car. I may consider something like this after I get my 2015 VW TDI Golf bought back by VW.

 

Peter are you sure that isn't just a E43 being tested?