Brabus G63 6×6: The Never-Ending Story Continues

‘Show and Display’ import Brabus G63 AMG 6×6, formerly owned by Dan Bilzerian, makes its triumphant return to Bring A Trailer.
What a wild ride this has been. If you missed it, we’ve been tagging along for the ride of a lifetime with this remarkably over-the-top Brabus G63 AMG 6×6. Clearly, this isn’t your normal Mercedes G-Wagon. So, when we first saw it appear on Bring A trailer, we absolutely had to share it. At that time, we didn’t know we were signing up for a rollercoaster ride. The auction went unsold due to missing its reserve despite a bid of $1.35 million. In an unfortunate twist of fate, this Brabus G63 beast went to Barrett-Jackson Scottsdale, selling with no reserve for $1.21 million.
We don’t want to brag, but we threw out the possibility of the new owner looking to make up that $140,000 price difference on a quick flip. As if we spoke it into existence, this massive monster of a Mercedes is back up on Bring A Trailer once again. However, unlike its first go-around on Bring A Trailer, this time, the auction is advertised as having no reserve.

In Case You Missed It, Here’s Why This Thing Is so Expensive
There’s a multitude of reasons for the seven-figure price tag associated with this thing.
For one, Mercedes only built about 100 G63 AMG 6×6 examples. When the German luxury icon first released them, they already came with a price tag of $1 million. However, the Brabus touch did not come from the factory.
Though we don’t know the exact cost of the Brabus upgrade, we can tell you that it bumps the original engine horsepower output from 536 to 700. Additionally, the tuning stacks it up to 708 pound-feet of torque.
The Brabus upgrade doesn’t just add more power, either. It also adds things like a custom exhaust, bespoke running boards, special LED lighting, a carbon fiber hood, a custom grille, a tubular rear bumper, and bespoke carbon fiber fender flares. According to Autoweek, the engine upgrade for a standard G63 is over $67,000. That doesn’t include all of the carbon fiber bodywork, interior customization, or other fanfare, either.

Oh Yeah, and It Wasn’t Legal in the U.S. Upon Its Release
This Brabus G63 6×6 was not legal to import upon its initial release, nor was any G63 AMG 6×6. The vehicle did not get crash tested to meet American safety standards, nor did it meet EPA emission standards. However, the G63 AMG 6×6 does appear on the Show and Display list. This means that one can be imported prior to turning 25 years old (the age required to import a non-compliant car under normal circumstances) so long as it does not travel more than 2,500 miles per calendar year.
One can only imagine what it might cost just to ship this thing overseas. Let alone any associated taxes and fees. Needless to say, this thing was probably far more of an investment than it is selling for now. Maybe this time will be different, though.
Or maybe we’ll have yet another piece of the story to add in the near future.
Photos: Bring A Trailer

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