the C280 is a 3.0... why?
#1
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From: FL410
'05 E320 CDI, '08 BMW X5 4.8i, '11 Duramax 2500HD
the C280 is a 3.0... why?
Maybe someone can help me understand here.. but why do they call the 3.0 V6 C class a 280 and not a C300??? I know MB has done this in the past, but I never understood why, isn't they logic that the number equals the engine size?
#4
Originally Posted by richardsayzz
a C230 now is a 1.8 ....why??? i guess mb is rating by power rather than liters?
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#10
Yeah, for old-timers like me, this recent trend is a real head-scratcher. It started with BMW several years ago, when they called a 2.5 engined car a 323 in the States, because its power output approximated what a EU car with the ACTUAL 2.3 liter displacement made. And it started to go downhill from there. MB started to do the same thing, where instead of actual engine displacement, the badging began to reference models of approx equal hp, some of which had been dead for years. Now it seems pretty much out of control, and the marketing dept almost pulls this stuff out of the air.
The general consensus is that this is an attempt not to devalue the resale value of cars that have widely varying actual engine displacement, but similar hp outputs. All it really does is make all concerned appear addled. Oh, well....
The general consensus is that this is an attempt not to devalue the resale value of cars that have widely varying actual engine displacement, but similar hp outputs. All it really does is make all concerned appear addled. Oh, well....
#13
The new BMW 325i and 330i both have the same engine size. The C240 has a 2.6L. It's just marketing magic. The only one that MB sayed Oops on that I can remember is the SL350 in 1971 I believe with the 4.5L motor, the subsequent years it was renamed the SL450.
#14
I know that when the 271 engine came out that was 1.8 liters, they called it a C 230 because of a possible customer perception that 180 would be not as good as 230, when in fact it was.
It all comes down to marketing. But, in a stupid move, the new 273 engine is going to come in two different displacements, however they will both be called 500s. Now that is going to cause problems!
It all comes down to marketing. But, in a stupid move, the new 273 engine is going to come in two different displacements, however they will both be called 500s. Now that is going to cause problems!
#15
Originally Posted by Needing2knowDud
They are testing the waters until the new body design comes out. After that, you'll see the proper name/number.
Originally Posted by mbbodytech
I know that when the 271 engine came out that was 1.8 liters, they called it a C 230 because of a possible customer perception that 180 would be not as good as 230, when in fact it was.
#16
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From: GA
'06 Lexus GS300 RWD, '07 Camry SE V6 auto, '91 190E 2.6 auto
Originally Posted by amdeutsch
Once again you amaze us with your indepth advanced info. Please provide copies of those confidential memos you seem to have access to.
#17
apparently there was a lot of brand equity in the old W202's "C280" moniker (I'm not sure if a W203 version existed until now). Same goes with the C230 name, thats why the 1.8L was still called C230K. They are trying to make the most out of the C230 and C280 names.
#18
Originally Posted by Jim Banville
Amdeutsch, why don't you just ban this nicedeboy/lookinforbenzpart/c230 617 alias?
#19
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From: FL410
'05 E320 CDI, '08 BMW X5 4.8i, '11 Duramax 2500HD
Well as far back as the 60's they had 280SEL 3.5's and 450SEL 6.9's in the 70's so this is nothing new, but I still don't know why?
Maybe a few German marketing people are they only one's that ever will.
Maybe a few German marketing people are they only one's that ever will.
#21
Originally Posted by amdeutsch
Once again you amaze us with your indepth advanced info. Please provide copies of those confidential memos you seem to have access to.
You might want to qualify your post with US only since in ROW MB used different monikers for different variations, based on SC (2 versions) or not, as well. :p
You might want to qualify your post with US only since in ROW MB used different monikers for different variations, based on SC (2 versions) or not, as well. :p