LILBENZ230

Anyone here a member of Generation Benz? They have recently asked for feedback on a new ad campaign for Mercedes called "Engineered For Life". I logged in and watched the three ~5min videos and, IMO, this will be the greatest ad campaign they have ever had. If anyone here is a member, definitely go check them out.

1st video - a young soccer player is driving his mom and dad in what looks to be a W211 E-class on the 101 highway in CA. It's night time. The guy says cruise control is set at 70mph. They come over a rise and meet a drunk driver, head on. The guy plays soccer the next day with his parents in the audience.

2nd video - A woman with a loaner W203 (looks to be 2005 C240) is sitting at a redlight in front of the Mercedes dealer when an accident causes an old F-150 to land on top of her car, at the driver's side. She is uninjured.

3rd video - Three generations of a family are riding in what looks to be an R-class that is hit head-on by an 18-wheeler and dragged into a tree. All survive with only minor injuries.

It's said to be a case of wrong place, wrong time, right car. It's definitely the right way to advertise. Features and design count for only so much. I was left feeling proud of the brand. Any of you who are members should check it out. Those who aren't or don't meet the criteria, be on the look out - the campaign should start soon!

FrankW

the W126 was engineered for life & life....after that.......it's more like engineered to have you fix everything in it's life while still able to keep you alive.... LOL

my parent's 1986 300SEL which they owned for 12 year before selling in 98 after we've immigrated in 96. my mom said she saw it running around town in Taipei still looking garage new in 2009. now that was engineered for life....not the recent Benzsss in that regards...

Glyn M Ruck

Well at least it keeps you alive to keep the stealerships in business. LOL

HellsAngel

any links if i dont want to register ?

contact148

so true......

zerocover

I recommend registering, they are always giving away free stuff. IE I got tickets to the AT&T national.

johnand

They won't take me I'm too old

LILBENZ230

I can't get the videos off the site.. Anyone who wants to see them but is an old man (like John and Glyn ) will have to wait. Obviously they mean engineered to save lives, not to last forever as they used to lol

splinter

I, too, have been rebuffed…https://mbworld.org/forums/off-topic...etworking.html
No doubt MB’s designed-in passive and active safety features are important criteria for my family’s automobile purchases.

Agree with FrankW. Mom drove a succession of W126s- 300 SD, 380 SE, 420 SEL and a 560 SEL. Built solidly and demonstrably superior to competitive marques of the day. The doors closed with a reassuring “thunk.” And they ignored bad pavement like an aircraft carrier crossing a sailboat’s wake. Dad’s ’69 280 S sparked my interest in the brand, not some advertising agency’s marketing ploy. Manufacturing expediency has continued to erode their heretofore steadfast reliability and build quality.

“Mercedes-Benz, engineered like no other car in the world.” How’s that for a jingle?

LILBENZ230

http://www.mbusa.com/impact/index

Here the videos are for everyone. They are absolutely brilliant and invoke great pride in the brand. Enjoy!

maverik259

just joined myself...

zerocover

For the old dudes.
Join www.mercedesbenzadvisors.com

Its the same as generation Benz, I was on it until I was offered a place on generation benz. Of note you can only have one of the 2 accounts. They closed my MB advisors account when I joined generation benz.

C280 Sport

I saw these videos a couple days back on another site. Fantastic videos they are and they can bring a tear to ones eye. For all the people who poke fun at Mercedes for up keep or any other things just remember that most cars are not designed like this. They care about the customer and safety IS a priority. I have been in 2 car crashes (One was in a friends W123. He was driving and a drunk driver hit us almost head on and the other was in W126 of mine that got rear ended and pushed the car into a wall. 4 of us in the car and not one of us was harmed. Great post for these videos. Every Mercedes driver should watch these. I can say 2 times in my life a Mercedes-Benz saved my life.

maverik259

they're still made cheap (minus the safety features)...which given most of them have to be purchased as upgrades, lol...

maverik259

and im not referring to the engine as much.

C280 Sport

Whats made cheap? Mercedes?

pcy

"economics" plays a major role in all of this...

Glyn M Ruck

A decision by the MB board about 15 years back that the cars were over engineered to be competitive. People were simply no longer prepared to pay the premium.

C280 Sport

There cars I think where always over engineered and years ahead. But thats why when something new comes along in a average car you look back and Mercedes has it 10 years before

FrankW

that stopped being funny about 10 years ago.

C280 Sport

That is the truth.....

maverik259

no i mea like quality...i love the quality of my '05 c230k over the new c350 which I just drove for a week. I mean all the fake plasticky leather was gross to the touch and it just overall doesn't have a good look in my opinion. However, the c63 may be a different story but I just wasn't impressed with it at all.

FrankW

you have the same fake plastic leather. it's called MB-tex.

if you meant the dash board material. I can tell you that aside from the tougher print-which like it or not is subjective- the dash material is the same and probably better than the material used in the 203. looks wise it is subjective, but there's no denying that the 204 is a better built car than the 203. BUT it doesn't mean 203 was any bad like some 204 extremist idiots on the 204 forum trying to make the 203 seems like.

C280 Sport

I never cared for the C Classes one bit. The only reason I purchased mine is because I needed a DD to handle miles. Mt first was the W202 and that was one of the worst cars I have ever been in...That interior was plastic. My second was the W203. I like it but I hate the trim parts. The wood is very very cheap and the interior creeks alot like my W202 did. I had a W204 C350 as a loaner car for a couple days and I didnt like it one bit besides the looks. I think it felt more solid then the w203(Maybe because its newer) but I enjoyed driving the W203 100X more. It is much smaller but I liked the interior design much better. As far as the C63...Other then perfromance and looks I am not too impressed with it. I would take a C55 anyday. For me it would be W203>W204>W202

LILBENZ230

I don't find MB-Tex to be an offensive material. People who don't know better think it is leather but it doesn't age and requires none of the maintenance. The W204 absolutely feels better built as common sense says it should but it lacks some of the unquantifiable "specialness" feel the W203 has. The W204 is a fine drive but it really doesn't feel anymore special than a Honda Accord.

I think the facelift W203 Sport sedans (in particular the 07s) look much, much better than the W204s and the ugliest 204 is the C63.

That said they're all safe vehicles which is what this thread is about.