Engineered For Life
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Engineered For Life
Anyone here a member of Generation Benz? They have recently asked for feedback on a new ad campaign for Mercedes called "Engineered For Life". I logged in and watched the three ~5min videos and, IMO, this will be the greatest ad campaign they have ever had. If anyone here is a member, definitely go check them out.
1st video - a young soccer player is driving his mom and dad in what looks to be a W211 E-class on the 101 highway in CA. It's night time. The guy says cruise control is set at 70mph. They come over a rise and meet a drunk driver, head on. The guy plays soccer the next day with his parents in the audience.
2nd video - A woman with a loaner W203 (looks to be 2005 C240) is sitting at a redlight in front of the Mercedes dealer when an accident causes an old F-150 to land on top of her car, at the driver's side. She is uninjured.
3rd video - Three generations of a family are riding in what looks to be an R-class that is hit head-on by an 18-wheeler and dragged into a tree. All survive with only minor injuries.
It's said to be a case of wrong place, wrong time, right car. It's definitely the right way to advertise. Features and design count for only so much. I was left feeling proud of the brand. Any of you who are members should check it out. Those who aren't or don't meet the criteria, be on the look out - the campaign should start soon!
1st video - a young soccer player is driving his mom and dad in what looks to be a W211 E-class on the 101 highway in CA. It's night time. The guy says cruise control is set at 70mph. They come over a rise and meet a drunk driver, head on. The guy plays soccer the next day with his parents in the audience.
2nd video - A woman with a loaner W203 (looks to be 2005 C240) is sitting at a redlight in front of the Mercedes dealer when an accident causes an old F-150 to land on top of her car, at the driver's side. She is uninjured.
3rd video - Three generations of a family are riding in what looks to be an R-class that is hit head-on by an 18-wheeler and dragged into a tree. All survive with only minor injuries.
It's said to be a case of wrong place, wrong time, right car. It's definitely the right way to advertise. Features and design count for only so much. I was left feeling proud of the brand. Any of you who are members should check it out. Those who aren't or don't meet the criteria, be on the look out - the campaign should start soon!
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W206 PHEV AMG
the W126 was engineered for life & life....after that.......it's more like engineered to have you fix everything in it's life while still able to keep you alive.... LOL
my parent's 1986 300SEL which they owned for 12 year before selling in 98 after we've immigrated in 96. my mom said she saw it running around town in Taipei still looking garage new in 2009. now that was engineered for life....not the recent Benzsss in that regards...
my parent's 1986 300SEL which they owned for 12 year before selling in 98 after we've immigrated in 96. my mom said she saw it running around town in Taipei still looking garage new in 2009. now that was engineered for life....not the recent Benzsss in that regards...
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I can't get the videos off the site.. Anyone who wants to see them but is an old man (like John and Glyn 
) will have to wait. Obviously they mean engineered to save lives, not to last forever as they used to lol
) will have to wait. Obviously they mean engineered to save lives, not to last forever as they used to lol
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I, too, have been rebuffed…https://mbworld.org/forums/off-topic...etworking.html
No doubt MB’s designed-in passive and active safety features are important criteria for my family’s automobile purchases.
Agree with FrankW. Mom drove a succession of W126s- 300 SD, 380 SE, 420 SEL and a 560 SEL. Built solidly and demonstrably superior to competitive marques of the day. The doors closed with a reassuring “thunk.” And they ignored bad pavement like an aircraft carrier crossing a sailboat’s wake. Dad’s ’69 280 S sparked my interest in the brand, not some advertising agency’s marketing ploy. Manufacturing expediency has continued to erode their heretofore steadfast reliability and build quality.
“Mercedes-Benz, engineered like no other car in the world.” How’s that for a jingle?
No doubt MB’s designed-in passive and active safety features are important criteria for my family’s automobile purchases.
Agree with FrankW. Mom drove a succession of W126s- 300 SD, 380 SE, 420 SEL and a 560 SEL. Built solidly and demonstrably superior to competitive marques of the day. The doors closed with a reassuring “thunk.” And they ignored bad pavement like an aircraft carrier crossing a sailboat’s wake. Dad’s ’69 280 S sparked my interest in the brand, not some advertising agency’s marketing ploy. Manufacturing expediency has continued to erode their heretofore steadfast reliability and build quality.
“Mercedes-Benz, engineered like no other car in the world.” How’s that for a jingle?
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http://www.mbusa.com/impact/index
Here the videos are for everyone. They are absolutely brilliant and invoke great pride in the brand. Enjoy!
Here the videos are for everyone. They are absolutely brilliant and invoke great pride in the brand. Enjoy!
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For the old dudes.
Join www.mercedesbenzadvisors.com
Its the same as generation Benz, I was on it until I was offered a place on generation benz. Of note you can only have one of the 2 accounts. They closed my MB advisors account when I joined generation benz.
Join www.mercedesbenzadvisors.com
Its the same as generation Benz, I was on it until I was offered a place on generation benz. Of note you can only have one of the 2 accounts. They closed my MB advisors account when I joined generation benz.
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I saw these videos a couple days back on another site. Fantastic videos
they are and they can bring a tear to ones eye. For all the people who poke fun at Mercedes for up keep or any other things just remember that most cars are not designed like this. They care about the customer and safety IS a priority. I have been in 2 car crashes (One was in a friends W123. He was driving and a drunk driver hit us almost head on and the other was in W126 of mine that got rear ended and pushed the car into a wall. 4 of us in the car and not one of us was harmed. Great post for these videos. Every Mercedes driver should watch these. I can say 2 times in my life a Mercedes-Benz saved my life.
they are and they can bring a tear to ones eye. For all the people who poke fun at Mercedes for up keep or any other things just remember that most cars are not designed like this. They care about the customer and safety IS a priority. I have been in 2 car crashes (One was in a friends W123. He was driving and a drunk driver hit us almost head on and the other was in W126 of mine that got rear ended and pushed the car into a wall. 4 of us in the car and not one of us was harmed. Great post for these videos. Every Mercedes driver should watch these. I can say 2 times in my life a Mercedes-Benz saved my life.
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Mercedes?
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A decision by the MB board about 15 years back that the cars were over engineered to be competitive. People were simply no longer prepared to pay the premium.
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no i mea like quality...i love the quality of my '05 c230k over the new c350 which I just drove for a week. I mean all the fake plasticky leather was gross to the touch and it just overall doesn't have a good look in my opinion. However, the c63 may be a different story but I just wasn't impressed with it at all.
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no i mea like quality...i love the quality of my '05 c230k over the new c350 which I just drove for a week. I mean all the fake plasticky leather was gross to the touch and it just overall doesn't have a good look in my opinion. However, the c63 may be a different story but I just wasn't impressed with it at all.
if you meant the dash board material. I can tell you that aside from the tougher print-which like it or not is subjective- the dash material is the same and probably better than the material used in the 203. looks wise it is subjective, but there's no denying that the 204 is a better built car than the 203. BUT it doesn't mean 203 was any bad like some 204 extremist idiots on the 204 forum trying to make the 203 seems like.
Last edited by FrankW; Oct 7, 2010 at 09:27 PM.
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no i mea like quality...i love the quality of my '05 c230k over the new c350 which I just drove for a week. I mean all the fake plasticky leather was gross to the touch and it just overall doesn't have a good look in my opinion. However, the c63 may be a different story but I just wasn't impressed with it at all.
I never cared for the C Classes one bit. The only reason I purchased mine is because I needed a DD to handle miles. Mt first was the W202 and that was one of the worst cars I have ever been in...That interior was plastic. My second was the W203. I like it but I hate the trim parts. The wood is very very cheap and the interior creeks alot like my W202 did. I had a W204 C350 as a loaner car for a couple days and I didnt like it one bit besides the looks. I think it felt more solid then the w203(Maybe because its newer) but I enjoyed driving the W203 100X more. It is much smaller but I liked the interior design much better. As far as the C63...Other then perfromance and looks I am not too impressed with it. I would take a C55 anyday. For me it would be W203>W204>W202
Last edited by C280 Sport; Oct 7, 2010 at 09:50 PM.
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I don't find MB-Tex to be an offensive material. People who don't know better think it is leather but it doesn't age and requires none of the maintenance. The W204 absolutely feels better built as common sense says it should but it lacks some of the unquantifiable "specialness" feel the W203 has. The W204 is a fine drive but it really doesn't feel anymore special than a Honda Accord.
I think the facelift W203 Sport sedans (in particular the 07s) look much, much better than the W204s and the ugliest 204 is the C63.
That said they're all safe vehicles which is what this thread is about.
I think the facelift W203 Sport sedans (in particular the 07s) look much, much better than the W204s and the ugliest 204 is the C63.
That said they're all safe vehicles which is what this thread is about.
