Insult to all MB owners
The average person wouldn't know the difference (nor care) between any regular MB class and it's AMG counterpart. The average Joe simply sees the Star and nothing else IMO.
The prime example would be this:
Picture a street full of domestic cars owned by non-car enthusiasts, and along comes a C class owner. Whether he owns a C230 or a C63 AMG won't matter much to the street. The non-enthusiasts will simply see a beautiful luxury german car LOL!!!
I was on a road trip with my boss last year, weeks later he swore I drove an E class and lamented that he was paying me too much. :P



