C55 Marketing Materials and Advertisements
12-22-2010, 09:33 AM
#1
Super Member
Thread Starter
C55 Marketing Materials and Advertisements
All:
I have done a few searches of the forum over the past few weeks trying to locate some old MB marketing materials or advertisements for the C55. I know that because the C55 was such a niche car, in all likelihood MB probably did not spend many advertising dollars on marketing for the C55 specifically. That being said, I always enjoy looking through old auto marketing materials out of curiosity to see what tack any given manufacturer took in their approach to marketing a vehicle.
When I still had my Chrysler Crossfire, there was a thread devoted to this topic on www.crossfireforum.org. Users posted various ads and materials as they came across them. This was particularly entertaining, given the fact the Chrysler attempted to sell the Crossfire by using Celine Deon in their commercials for the car.
I figured I would start this thread to cover this same subject for the C55 (if anyone has materials on the C32 that is fine as well). This thread might not catch on, but if anyone has any old press junkets, advertisements, or any other marketing materials on the C55 - please post them here! By the way, no need to post old car magazine comparos or articles, I think I have read every single C55 review on the internet. Just looking for advertisements or marketing materials here.
I have done a few searches of the forum over the past few weeks trying to locate some old MB marketing materials or advertisements for the C55. I know that because the C55 was such a niche car, in all likelihood MB probably did not spend many advertising dollars on marketing for the C55 specifically. That being said, I always enjoy looking through old auto marketing materials out of curiosity to see what tack any given manufacturer took in their approach to marketing a vehicle.
When I still had my Chrysler Crossfire, there was a thread devoted to this topic on www.crossfireforum.org. Users posted various ads and materials as they came across them. This was particularly entertaining, given the fact the Chrysler attempted to sell the Crossfire by using Celine Deon in their commercials for the car.
I figured I would start this thread to cover this same subject for the C55 (if anyone has materials on the C32 that is fine as well). This thread might not catch on, but if anyone has any old press junkets, advertisements, or any other marketing materials on the C55 - please post them here! By the way, no need to post old car magazine comparos or articles, I think I have read every single C55 review on the internet. Just looking for advertisements or marketing materials here.
12-22-2010, 01:15 PM
#2
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C55 AMG, 135i, 911 GT3, GLE43 AMG
Here is the full press release from MB to introduce the C55 AMG (it's very long).
Mercedes-Benz C 55 AMG: The most sporty C-Class ever – made by Mercedes-AMG
An AMG V8 engine with 5.5 litres of displacement, 270 kW/367 hp and 510 Nm of torque — Mercedes-AMG GmbH is rolling out its most sporty C-Class ever: the new C 55 AMG. With these figures, the AMG high-performance car has posted new records for its segment. The eight-cylinder top model guarantees excellent driving performance and ensures the very best in driving pleasure thanks to the AMG SPEEDSHIFT five-speed automatic transmission that employs steering-wheel shifting. The car has extremely dynamic handling as a result of the new, more rigid AMG sport chassis, including the newly tuned ESP, the AMG high-performance braking system and the more directly transferred steering. As far as looks go, the new eight-cylinder top model stands out from other members of the C-Class, and its unique design creates a dynamic impression thanks to its reworked front end and wider track, 18-inch AMG light-alloy, double-spoke wheels, AMG styling, rear trailing edge (saloon only) and sporty AMG exhaust system with chrome-plated twin tailpipes.
The C 55 AMG’s interior really stands out, thanks to its exclusive sporty equipment and first-class ambience. Excellent lateral support is provided by the new AMG sport seats covered with nappa leather and featuring shoulder-height Alcantara inserts. The strikingly styled sporty AMG steering wheel with gearshift buttons and the new AMG instrument cluster with its classic round gauges enhance the vehicle’s dynamic appearance. The market introduction of the saloon and estate-car versions of the C 55 AMG will begin in April 2004 at the same time as the new generation C-Class.
Athletic, muscular and nicely proportioned — this is how the new Mercedes-Benz C 55 AMG looks. The redesigned front end signals the vehicle’s technological uniqueness. The dominant feature beneath the bonnet is the large power package — an eight-cylinder AMG engine with 5.5 litres of displacement, 270 kW/367 hp and 510 Nm of torque. As a result, the C 55 AMG outperforms its predecessor model, the C 32 AMG, with an additional 10 kW/13 hp and 60 Nm and races ahead of all other vehicles in its competitive segment.
Sports car performance and dynamic driving pleasure
The powerful drive system enables the vehicle to offer high-level sports car performance and dynamic driving pleasure: It takes only 5.2 seconds (saloon) or 5.4 seconds (estate) to jump from zero to 100 km/h. The maximum speed is electronically limited to 250 km/h.
Teamed up with AMG SPEEDSHIFT and steering-wheel gear changing, the C 55 AMG offers a unique power package. The gears of the five-speed automatic transmission can be changed by touch control on the selector lever or by buttons on the new ergonomic AMG sports steering wheel. In the manual shift program “M,” no down-shifting occurs even at full throttle and kick-down. As a result, the driver can fully tap the eight-cylinder engine’s high torque. In addition, AMG SPEEDSHIFT offers torque converter lockup, optimal gear function, automatic braking deceleration and faster gear changing, thus creating a truly thrilling driving experience.
New AMG sport chassis with more rigid tuning
Agile and dynamic are the features characterizing the more rigid AMG sports chassis of the C 55 AMG. The car’s handling is made even more precise and sporty thanks to a number of features: new springs and shock absorbers and harder bearings for the wheel suspension that work together with a seven-percent more directly transferred steering system and a 14 millimetre wider front-axle track. AMG’s 18-inch light-alloy, double-spoke wheels, the powerful AMG braking system and the Electronic Stability Programme (ESP®) that is outfitted with a new type of traction function satisfy the highest demands for dynamic handling.
Unique look and redesigned interior
One look at the car’s new front end and powerful tail end shows that the new C 55 AMG is in a class of its own. The bonnet, fenders, headlights and radiator grille have been redesigned, as has the vehicle’s rear. AMG styling and a trailing edge on the boot cover (saloon only) are among the C 55 AMG’s standard features. The new sporty AMG exhaust system with two chrome-plated twin tailpipes serves as a visual highlight for the vehicle. But there is more than meets the eye: The unmistakable sound of the V8 engine adds a further dynamic feature to the new AMG model.
The car’s new sportiness also can be seen in the eye-catching interior: New AMG sports nappa leather seats with shoulder-height Alcantara inserts to ensure optimal lateral support. These inserts are also found on the outside back-row seats. At the driver’s seat, your eye is caught by the new AMG instrument cluster equipped with four classic round gauges and the ergonomic sports steering wheel with gear-shifting buttons.
Successful AMG top models of the C-Class
AMG’s top C-Class models traditionally serve as cornerstones of Mercedes-AMG’s success. They also are among the most popular vehicles in the entire AMG product range. The C 36 AMG introduced in 1993 marks a milestone for the vehicles, since it was the first AMG vehicle to be developed and sold as the result of a partnership agreement between Daimler-Benz and AMG. In 1997, the first successor model with an eight-cylinder engine, the C 43 AMG, was introduced. And, for the first time, an estate-car version became available. In 2001, the C 32 AMG equipped with a super-charged V6 engine and based on the totally new C-Class was presented.
With 260 kW/354 hp, it moved to the head of the pack in its class. A year later, the first diesel sports car, the new C 30 CDI AMG, appeared. Over a period of 10 years, around 19,200 sporty C-Class models from AMG were sold.
Engine: Large-displacement eight-cylinder power package
Maximum power: 270 kW/367 hp at 5,750 rpm
Maximum torque: 510 Nm at 4,000 rpm
Optimal value: 5,439 cc displacement
More than three decades of motor racing at AMG: V8 with a high-tech design
Superior performance and torque as well as high technology straight from the race track — the large-displacement eight-cylinder power package in the new C 55 AMG is sure to thrill auto lovers the world over. The AMG V8 with 5,439 cc displacement provides 270 kW/367 hp at 5,750 rpm and develops a maximum torque of 510 Nm at 4,000 rpm. No other vehicle in this competitive segment produces such impressive figures.
At about 2,000 rpm, the AMG high-performance engine can already deliver more than 400 Nm of torque, creating ideal conditions for dynamic acceleration and elasticity. But there is something more at work here than the kick delivered by the high engine speeds and the responsiveness to even the slightest movement of the gas pedal. It is the enormous torque of the high-displacement, naturally aspirated engine. Thanks to the enormous reserves of power, casual cruising in the upper gears becomes a sheer pleasure and enhances the new C 55 AMG’s special allure.
Engine design benefits from more than three decades of AMG motor racing
The eight-cylinder engine equipped with three-valve technology and a twin-ignition system is loaded with high technology straight from the race track. In designing the engine, the engineers at Mercedes-AMG GmbH were able to call on the deep knowledge gained over more than three decades of motor racing. Cast pistons made of aluminium are used in the cylinders. Specially developed oil-gun jets keep the pistons cooled even during peak stress. “Hand-crafted” camshafts, a newly developed double-flow induction-pressure unit and a specially tuned variable induction pipe ensure that the cylinders are optimally filled at all engine speeds and create the technical basis for the engine’s sporty character.
Newly developed AMG sport exhaust system with low emission levels
The totally redesigned exhaust system equipped with wider pipes and modified mufflers reduces the exhaust back pressure and promotes higher power and torque levels. Four ceramic catalytic converters teamed up with secondary air injection and AMG’s specially tuned engine management system ensure highly effective emission control. None of the emission limits in effect around the world pose any problem for the C 55 AMG. It even meets the EU4 exhaust standard scheduled to take effect in 2005. The AMG sport exhaust system with its two oval chrome-plated twin tailpipes serves as more than an eye-catcher at the back of the vehicle. Its unmistakable V8 sound also expresses the dynamic character of the new AMG V8 top model in the C-Class.
A quick look at the C 55 AMG’s most important data:
Mercedes-Benz C 55 AMG
Cylinders/valves V8/3
Displacement (cc) 5,439
Bore x stroke (mm) 97.0 x 92.0
Compression ratio 11.0 : 1
Performance (kW/HP) at rpm 270/367 at 5,750
Max. torque (Nm) at rpm 510 at 4,000
0-100 km/h (s) 5.2 (5.4)
0-200 km/h (s) 18.6 (18.8)
Top speed (km/h) 250*
NEDC combined consumption
l/100 km 11.9 (12.3)
Emission class EU4
* electronically limited; values in parentheses: C 55 AMG estate
The state-of-the-art light-weight AMG engine weighs only 172 kilograms in a dry state. The weight distribution is almost completely even, which helps vehicle handling.
Hand-made engines at the AMG plant
The AMG eight-cylinder engine is produced at AMG’s engine facility. In accordance with the philosophy of “one man, one engine”, an AMG technician puts together the complete engine by hand. As a result, he is responsible for everything from the installation of the crankshaft in the engine block to the assembly of the camshaft and the cables and oil fill-up. Once the engine is finished, the technician signs the engine tag to clearly show who is responsible for the product. The engine is then tested with simulated loads and pressure build-up at the so-called cold test bed.
Power transfer: AMG SPEEDSHIFT with Formula-1-style steering-wheel gearshift
Manual shifting buttons on the new ergonomic AMG sport steering wheel
Driving programmes “M,” “C” and “S” ensure individuality behind the wheel
M programme without upshift function for even more dynamic driving
Typical Mercedes durability through strengthened powertrain
As standard equipment, the C 55 AMG has AMG SPEEDSHIFT, a five-speed automatic transmission responsible for delivering power to the rear axle. This system can accommodate both a dynamic as well as a comfortable style of driving. Drivers can decide for themselves whether the gears are to be shifted manually or automatically. They can choose between the transmission selector lever of the touch control or (in a manner similar to Formula 1 vehicles) two shifting buttons on the ergonomic AMG sport steering wheel.
With the manual “M” programme, the driver can take particularly good advantage of the AMG V8 engine’s high torque because automatic downshifting is eliminated during full throttle or kickdown. The transmission remains in the selected gear. In addition, the AMG SPEEDSHIFT’s manual drive programme doesn’t have any automatic upshift function when the rpm limit is reached. This enables the sporty driver to better use the C 55 AMG’s performance potential. In all three driving programmes, the gears can be shifted manually by using the buttons on the steering wheel or the selector lever. As a result, AMG SPEEDSHIFT offers more individual possibilities while also making operation easier and increasing safety.
Direct driving experience through torque converter lockup starting at first gear
In “C” (comfort) mode, the automatic transmission shifts gears in a particularly gentle and smooth way. The downshifting takes places later, and the shifting of the next highest gear is initiated as early as possible. In “S” (standard) mode, the automatic transmission gears down earlier to ensure more dynamic handling. The engine always runs at higher speeds.
AMG SPEEDSHIFT also features active brake downshifting, optimal gear functioning and the torque converter lockup starting in first gear. These provide a very direct driving experience when teamed up with gear changes that are more responsive and up to 35 percent faster.
Strengthened drive train and additional rear-axle cooling
The high performance and torque potential of the AMG eight-cylinder engine requires a strengthened drive train. To ensure the best in stability and Mercedes’ typical durability, the engineers at Mercedes-AMG used large components. In addition, the cooling element on the rear-axle differential lowers the oil temperature by up to 15 degrees Celsius when the car is travelling at top speed or is under very dynamic stress.
Chassis and brake system: Extensive attention to detail for enhanced dynamic handling
More rigid AMG sport chassis and reworked elastokinematics
Completely retuned dynamic-drive control system
More direct steering ratio for more precise handling
AMG 18-inch light-alloy, double-spoke wheels
Well-equipped AMG high-performance brake system
More fun behind the wheel and improved dynamic handling without any major sacrifice of comfort — these were the goals laid down for the chassis development of the new C 55 AMG. The responsible engineers and technicians at Mercedes-AMG GmbH focused on three areas in their developmental work: chassis tuning, dynamicdrive control system and wheel-tyre combinations. All components and systems had to be adapted to the new V8 engine in order to achieve extra sportiness.
The new AMG sport chassis makes a significant contribution to boosting the dynamic handling. Springs with a 20-percent higher rigidity, harder gas shock absorbers with degressive characteristics and a bigger stabilizer on the rear axle (only in the C 55 AMG estate) not only make the most of out of the road but also reduce the body roll that happens when a car drives rapidly through a curve and the roll angle in alternating curves. The elastokinematics were reworked on both axles: Both the tension strut on the McPherson three-link front axle and the spring suspension link of the multi-link independent rear suspension are harder. As a result, driving through curves becomes much more precise. The noticeable gains in steering precision and spontaneity have been achieved without any noticeable loss in suspension comfort.
Dynamic-handling control systems comprehensively overhauled
All of the dynamic-handling control systems, such as the ABS anti-lock braking system, the braking assistant, the ASR acceleration skid control system, and the ESP® Electronic Stability Program, were reworked and modified in comprehensive calculations and test drives. For example, the acceleration skid control system now has a traction function when the ESP® is shut off. When a car enters a curve at high speed, the system determines when the back tyre on the inside part of the curve starts to slip and can brake it to a precisely calculated degree. The effect that is created corresponds to that of a mechanical locking differential and promotes the traction of the driven wheels. Even when shut off, the ESP® recognizes a potentially unstable driving situation, for example when the driver suddenly applies the brakes. Within milliseconds, the ESP is completely available again. A potential accident can thus be prevented. What’s more, the control processes in all operating conditions have been made more harmonious.
Steering ratio now seven percent more direct
Just like all of the variants of the new generation C-Class, the C 55 AMG also profits from the modified power steering system. The steering ratio is now seven percent more direct, thus improving the vehicle’s handling and steering precision. These improvements deliver a major dose of behind-the-wheel fun to sporty drivers in particular.
The new 18-inch AMG light-alloy, double-spoke wheels being used as standard equipment for the first time in the C-Class create a spontaneous, dynamic form of handling. The front axle has tyres in the 225/40 ZR 18 format on 7.5-inch-wide rims. On the back the dimensions are 245/35 ZR 18 on 8.5-inch-wide rims. The track of the front axle has been expanded by 14 millimetres, improving driving stability and steering behaviour.
The robust AMG high-performance braking system guarantees a high degree of driving safety. Large, inner-ventilated disc brakes on the front and rear axles — the front discs are also perforated — enable first-class braking deceleration. When the brakes are fully applied at 100 km/h, the C 55 AMG comes to a halt in fewer than 36 metres.
Design and equipment: Unmistakable dynamics even at a standstill
Self-contained front-end module and AMG style
Two different 18-inch AMG light-alloy wheels available
New AMG sports seats with Alcantara inserts for greater lateral support
AMG instrument cluster and AMG sports steering wheel with gear-shift buttons
The new C 55 AMG stands out from the successful models of the Mercedes-Benz C-Class through its dynamic, individual look as well as its exclusive interior equipment package.
One eye-catching feature is the new design of the front end: Because of the new packaging dimensions created by the AMG 5.5-litre eight-cylinder engine, the front-end module had to be extended by 80 millimetres. The change additionally lengthens the lines of the V8 top model. The radiator grille and the headlights were redesigned along with the front apron and the wider fenders.
The expressive, harmoniously integrated AMG style comes as standard. This includes the new, steeply lowered front apron with large air intakes and round, clear-glass fog lights, the side-skirt cover and the rear apron. The trailing edge on the bonnet cover (saloon model only) reduces the lift by up to 30 percent and noticeably improves driving stability at high speeds. The view from the rear is dominated by the twin pairs of double chrome tailpipes that are part of the new AMG sport exhaust system. Their unmistakable V8 sound lends an additional dynamic element to the new AMG top model. The new brilliant-look tail lamps and clear-glass indicators set in the exterior mirrors are also attention-grabbing.
Two different 18-inch AMG light-alloy wheels available
The attractive 18-inch double-spoke wheels also serve as a key element in the vehicle’s appealing look. The sterling silver AMG light-alloy rims come in two widths: 7.5 inches on the front axle and 8.5 inches on the rear axle. The wide-profile tyres also come in two sizes: 225/45 R 18 and 245/35 R 18. The car also has optional five-spoke light-alloy wheels that come in the same sizes.
The dynamic character of the C 55 AMG is enhanced by the new, upgraded interior design. Particularly when the car speeds through a curve, the passengers will benefit from the completely new AMG sport seats. Optimal lateral support is provided not only by the reshaped seat cushions and backs but also by the Alcantara inserts in the shoulder area. These are located on the left and right sides of the front sport seats. Each of the outer seats on the rear row has one Alcantara insert as well. The AMG sport seats are also perfectly suited for long journeys thanks to the electronic height and back adjustment system for the seats, independent seat design and leather perforation, and the AMG emblem on the backs. The exclusive style of the eight-cylinder top model is also reflected in the high-quality nappa leather, which comes in anthracite or alpaca grey and is used on the seats, selector lever and the mid-section of the doors, including the arm rests.
New instrument cluster and sport steering wheel from Mercedes-AMG
The instrument panel stands for uncompromising sportiness. The new AMG instrument cluster with its four classic round gauges shows the great attention to detail that went into the car. It has a series of chrome-trimmed instruments with silver centres, a 320-km/h speedometer, red needles and “V8” and “AMG” emblems. The new AMG sport steering wheel is a pleasure to see and touch. The handling profits from the steering-wheel rim and the moulded thumb supports. Two gear-shift buttons are installed on the rear of the three-spoke steering wheel. The multi-function buttons that operate the radio and central display are located in the two horizontal spokes.
The interior of the C 55 AMG is outfitted with ornamentation in Alu Linea as standard. Dark birdseye maple is available as an additional option. Brushed stainless-steel door tread panels featuring the AMG logo round out the stylish, dynamic interior.
The C 55 AMG has also profited from the new generation of the C-Class model series. Plastics with new types of grains, attractive uses of chrome and glossy edges on the door trim panels intensify the elegant impression made on passengers.
The comprehensive standard and safety features include:
Airbag and sidebag for the driver and front-seat passenger as well as window bags for the driver, front-seat passenger and back-seat passengers
Seat-belt tensioners and seat-belt load limiters for the driver and front-seat passenger and for the passengers on the outside rear seats
ISOFIX child-seat anchoring in the rear
Long-cargo channel
THERMATIC automatic climate control
Electric tilt/slide sunroof in glass design
Seat heating in the front
TEMPOMAT with SPEEDTRONIC cruise control
The options include:
Audio 50 APS car radio with a navigation system and CD player
Car phone or mobile phone
Bi-xenon headlamps with headlamp cleaning
Surround-sound system
CD changer in the glove compartment
COMAND APS with DVD navigation system and 6.5-inch colour display
designo leather features and designo wooden trimming
Burglary and theft warning system
Tradition: Sporty success factors – the top models of the AMG C-Class
Start came with the powerful AMG models of the Mercedes-Benz 190
C 36 AMG of 1993 a milestone in the company’s history
C 43 AMG and C 55 AMG with powerful eight-cylinder engines
Pacesetting C 32 equipped with V6 compressor engine in 2001
C 30 CDI the first diesel model among sports cars
For more than ten years now, AMG’s top models in the C-Class have numbered among the key pillars in the success of Mercedes-AMG GmbH. Around the world, they are some of the most popular vehicles in the AMG product line-up. But AMG also turned the C-Class’ predecessor, the Mercedes-Benz 190, into a powerful sport saloon beginning in 1983, enabling the company to achieve its international breakthrough.
A milestone was reached in 1993 with the introduction of the C 36 AMG, the first AMG vehicle to be developed and sold as a result of a cooperative agreement between Daimler-Benz and AMG. Its 3.6-litre, in-line six-cylinder engine produced 206 kW/280 hp. The huge success enjoyed by the C 36 AMG fuelled the creation of many other high-performance AMG cars. In 1997, the successor model, the C 43 AMG, with a newly developed eight-cylinder engine was introduced. And, for the first time, an estate model was launched. Starting in 1998, a small series of the C 55 AMG was created. Its 5.5-litre V8 engine delivered 255 kW/347 hp.
In 2001, the C 32 AMG with a V6 compressor engine was built on the basis of the new C-Class and introduced. With 260 kW/354 hp and 450 Nm of torque, it set the pace in its class. The C 30 CDI AMG was added to the line-up of AMG high-performance cars in 2002. This first diesel engine among sports cars generates 170 kW/231 hp and 540 Nm of torque.
Global sales for the C 36 AMG to the C 30 CDI AMG at a glance:
C 36 AMG 5,400
C 43 AMG 3,600
C 32 AMG 8,100
C 30 CDI AMG 1,600
About 18,700 AMG high-performance cars in the Mercedes-Benz C-Class were sold between 1993 and 2003. The most important markets were the United States, Germany, Western Europe and Japan.
Mercedes-Benz C 55 AMG: The most sporty C-Class ever – made by Mercedes-AMG
An AMG V8 engine with 5.5 litres of displacement, 270 kW/367 hp and 510 Nm of torque — Mercedes-AMG GmbH is rolling out its most sporty C-Class ever: the new C 55 AMG. With these figures, the AMG high-performance car has posted new records for its segment. The eight-cylinder top model guarantees excellent driving performance and ensures the very best in driving pleasure thanks to the AMG SPEEDSHIFT five-speed automatic transmission that employs steering-wheel shifting. The car has extremely dynamic handling as a result of the new, more rigid AMG sport chassis, including the newly tuned ESP, the AMG high-performance braking system and the more directly transferred steering. As far as looks go, the new eight-cylinder top model stands out from other members of the C-Class, and its unique design creates a dynamic impression thanks to its reworked front end and wider track, 18-inch AMG light-alloy, double-spoke wheels, AMG styling, rear trailing edge (saloon only) and sporty AMG exhaust system with chrome-plated twin tailpipes.
The C 55 AMG’s interior really stands out, thanks to its exclusive sporty equipment and first-class ambience. Excellent lateral support is provided by the new AMG sport seats covered with nappa leather and featuring shoulder-height Alcantara inserts. The strikingly styled sporty AMG steering wheel with gearshift buttons and the new AMG instrument cluster with its classic round gauges enhance the vehicle’s dynamic appearance. The market introduction of the saloon and estate-car versions of the C 55 AMG will begin in April 2004 at the same time as the new generation C-Class.
Athletic, muscular and nicely proportioned — this is how the new Mercedes-Benz C 55 AMG looks. The redesigned front end signals the vehicle’s technological uniqueness. The dominant feature beneath the bonnet is the large power package — an eight-cylinder AMG engine with 5.5 litres of displacement, 270 kW/367 hp and 510 Nm of torque. As a result, the C 55 AMG outperforms its predecessor model, the C 32 AMG, with an additional 10 kW/13 hp and 60 Nm and races ahead of all other vehicles in its competitive segment.
Sports car performance and dynamic driving pleasure
The powerful drive system enables the vehicle to offer high-level sports car performance and dynamic driving pleasure: It takes only 5.2 seconds (saloon) or 5.4 seconds (estate) to jump from zero to 100 km/h. The maximum speed is electronically limited to 250 km/h.
Teamed up with AMG SPEEDSHIFT and steering-wheel gear changing, the C 55 AMG offers a unique power package. The gears of the five-speed automatic transmission can be changed by touch control on the selector lever or by buttons on the new ergonomic AMG sports steering wheel. In the manual shift program “M,” no down-shifting occurs even at full throttle and kick-down. As a result, the driver can fully tap the eight-cylinder engine’s high torque. In addition, AMG SPEEDSHIFT offers torque converter lockup, optimal gear function, automatic braking deceleration and faster gear changing, thus creating a truly thrilling driving experience.
New AMG sport chassis with more rigid tuning
Agile and dynamic are the features characterizing the more rigid AMG sports chassis of the C 55 AMG. The car’s handling is made even more precise and sporty thanks to a number of features: new springs and shock absorbers and harder bearings for the wheel suspension that work together with a seven-percent more directly transferred steering system and a 14 millimetre wider front-axle track. AMG’s 18-inch light-alloy, double-spoke wheels, the powerful AMG braking system and the Electronic Stability Programme (ESP®) that is outfitted with a new type of traction function satisfy the highest demands for dynamic handling.
Unique look and redesigned interior
One look at the car’s new front end and powerful tail end shows that the new C 55 AMG is in a class of its own. The bonnet, fenders, headlights and radiator grille have been redesigned, as has the vehicle’s rear. AMG styling and a trailing edge on the boot cover (saloon only) are among the C 55 AMG’s standard features. The new sporty AMG exhaust system with two chrome-plated twin tailpipes serves as a visual highlight for the vehicle. But there is more than meets the eye: The unmistakable sound of the V8 engine adds a further dynamic feature to the new AMG model.
The car’s new sportiness also can be seen in the eye-catching interior: New AMG sports nappa leather seats with shoulder-height Alcantara inserts to ensure optimal lateral support. These inserts are also found on the outside back-row seats. At the driver’s seat, your eye is caught by the new AMG instrument cluster equipped with four classic round gauges and the ergonomic sports steering wheel with gear-shifting buttons.
Successful AMG top models of the C-Class
AMG’s top C-Class models traditionally serve as cornerstones of Mercedes-AMG’s success. They also are among the most popular vehicles in the entire AMG product range. The C 36 AMG introduced in 1993 marks a milestone for the vehicles, since it was the first AMG vehicle to be developed and sold as the result of a partnership agreement between Daimler-Benz and AMG. In 1997, the first successor model with an eight-cylinder engine, the C 43 AMG, was introduced. And, for the first time, an estate-car version became available. In 2001, the C 32 AMG equipped with a super-charged V6 engine and based on the totally new C-Class was presented.
With 260 kW/354 hp, it moved to the head of the pack in its class. A year later, the first diesel sports car, the new C 30 CDI AMG, appeared. Over a period of 10 years, around 19,200 sporty C-Class models from AMG were sold.
Engine: Large-displacement eight-cylinder power package
Maximum power: 270 kW/367 hp at 5,750 rpm
Maximum torque: 510 Nm at 4,000 rpm
Optimal value: 5,439 cc displacement
More than three decades of motor racing at AMG: V8 with a high-tech design
Superior performance and torque as well as high technology straight from the race track — the large-displacement eight-cylinder power package in the new C 55 AMG is sure to thrill auto lovers the world over. The AMG V8 with 5,439 cc displacement provides 270 kW/367 hp at 5,750 rpm and develops a maximum torque of 510 Nm at 4,000 rpm. No other vehicle in this competitive segment produces such impressive figures.
At about 2,000 rpm, the AMG high-performance engine can already deliver more than 400 Nm of torque, creating ideal conditions for dynamic acceleration and elasticity. But there is something more at work here than the kick delivered by the high engine speeds and the responsiveness to even the slightest movement of the gas pedal. It is the enormous torque of the high-displacement, naturally aspirated engine. Thanks to the enormous reserves of power, casual cruising in the upper gears becomes a sheer pleasure and enhances the new C 55 AMG’s special allure.
Engine design benefits from more than three decades of AMG motor racing
The eight-cylinder engine equipped with three-valve technology and a twin-ignition system is loaded with high technology straight from the race track. In designing the engine, the engineers at Mercedes-AMG GmbH were able to call on the deep knowledge gained over more than three decades of motor racing. Cast pistons made of aluminium are used in the cylinders. Specially developed oil-gun jets keep the pistons cooled even during peak stress. “Hand-crafted” camshafts, a newly developed double-flow induction-pressure unit and a specially tuned variable induction pipe ensure that the cylinders are optimally filled at all engine speeds and create the technical basis for the engine’s sporty character.
Newly developed AMG sport exhaust system with low emission levels
The totally redesigned exhaust system equipped with wider pipes and modified mufflers reduces the exhaust back pressure and promotes higher power and torque levels. Four ceramic catalytic converters teamed up with secondary air injection and AMG’s specially tuned engine management system ensure highly effective emission control. None of the emission limits in effect around the world pose any problem for the C 55 AMG. It even meets the EU4 exhaust standard scheduled to take effect in 2005. The AMG sport exhaust system with its two oval chrome-plated twin tailpipes serves as more than an eye-catcher at the back of the vehicle. Its unmistakable V8 sound also expresses the dynamic character of the new AMG V8 top model in the C-Class.
A quick look at the C 55 AMG’s most important data:
Mercedes-Benz C 55 AMG
Cylinders/valves V8/3
Displacement (cc) 5,439
Bore x stroke (mm) 97.0 x 92.0
Compression ratio 11.0 : 1
Performance (kW/HP) at rpm 270/367 at 5,750
Max. torque (Nm) at rpm 510 at 4,000
0-100 km/h (s) 5.2 (5.4)
0-200 km/h (s) 18.6 (18.8)
Top speed (km/h) 250*
NEDC combined consumption
l/100 km 11.9 (12.3)
Emission class EU4
* electronically limited; values in parentheses: C 55 AMG estate
The state-of-the-art light-weight AMG engine weighs only 172 kilograms in a dry state. The weight distribution is almost completely even, which helps vehicle handling.
Hand-made engines at the AMG plant
The AMG eight-cylinder engine is produced at AMG’s engine facility. In accordance with the philosophy of “one man, one engine”, an AMG technician puts together the complete engine by hand. As a result, he is responsible for everything from the installation of the crankshaft in the engine block to the assembly of the camshaft and the cables and oil fill-up. Once the engine is finished, the technician signs the engine tag to clearly show who is responsible for the product. The engine is then tested with simulated loads and pressure build-up at the so-called cold test bed.
Power transfer: AMG SPEEDSHIFT with Formula-1-style steering-wheel gearshift
Manual shifting buttons on the new ergonomic AMG sport steering wheel
Driving programmes “M,” “C” and “S” ensure individuality behind the wheel
M programme without upshift function for even more dynamic driving
Typical Mercedes durability through strengthened powertrain
As standard equipment, the C 55 AMG has AMG SPEEDSHIFT, a five-speed automatic transmission responsible for delivering power to the rear axle. This system can accommodate both a dynamic as well as a comfortable style of driving. Drivers can decide for themselves whether the gears are to be shifted manually or automatically. They can choose between the transmission selector lever of the touch control or (in a manner similar to Formula 1 vehicles) two shifting buttons on the ergonomic AMG sport steering wheel.
With the manual “M” programme, the driver can take particularly good advantage of the AMG V8 engine’s high torque because automatic downshifting is eliminated during full throttle or kickdown. The transmission remains in the selected gear. In addition, the AMG SPEEDSHIFT’s manual drive programme doesn’t have any automatic upshift function when the rpm limit is reached. This enables the sporty driver to better use the C 55 AMG’s performance potential. In all three driving programmes, the gears can be shifted manually by using the buttons on the steering wheel or the selector lever. As a result, AMG SPEEDSHIFT offers more individual possibilities while also making operation easier and increasing safety.
Direct driving experience through torque converter lockup starting at first gear
In “C” (comfort) mode, the automatic transmission shifts gears in a particularly gentle and smooth way. The downshifting takes places later, and the shifting of the next highest gear is initiated as early as possible. In “S” (standard) mode, the automatic transmission gears down earlier to ensure more dynamic handling. The engine always runs at higher speeds.
AMG SPEEDSHIFT also features active brake downshifting, optimal gear functioning and the torque converter lockup starting in first gear. These provide a very direct driving experience when teamed up with gear changes that are more responsive and up to 35 percent faster.
Strengthened drive train and additional rear-axle cooling
The high performance and torque potential of the AMG eight-cylinder engine requires a strengthened drive train. To ensure the best in stability and Mercedes’ typical durability, the engineers at Mercedes-AMG used large components. In addition, the cooling element on the rear-axle differential lowers the oil temperature by up to 15 degrees Celsius when the car is travelling at top speed or is under very dynamic stress.
Chassis and brake system: Extensive attention to detail for enhanced dynamic handling
More rigid AMG sport chassis and reworked elastokinematics
Completely retuned dynamic-drive control system
More direct steering ratio for more precise handling
AMG 18-inch light-alloy, double-spoke wheels
Well-equipped AMG high-performance brake system
More fun behind the wheel and improved dynamic handling without any major sacrifice of comfort — these were the goals laid down for the chassis development of the new C 55 AMG. The responsible engineers and technicians at Mercedes-AMG GmbH focused on three areas in their developmental work: chassis tuning, dynamicdrive control system and wheel-tyre combinations. All components and systems had to be adapted to the new V8 engine in order to achieve extra sportiness.
The new AMG sport chassis makes a significant contribution to boosting the dynamic handling. Springs with a 20-percent higher rigidity, harder gas shock absorbers with degressive characteristics and a bigger stabilizer on the rear axle (only in the C 55 AMG estate) not only make the most of out of the road but also reduce the body roll that happens when a car drives rapidly through a curve and the roll angle in alternating curves. The elastokinematics were reworked on both axles: Both the tension strut on the McPherson three-link front axle and the spring suspension link of the multi-link independent rear suspension are harder. As a result, driving through curves becomes much more precise. The noticeable gains in steering precision and spontaneity have been achieved without any noticeable loss in suspension comfort.
Dynamic-handling control systems comprehensively overhauled
All of the dynamic-handling control systems, such as the ABS anti-lock braking system, the braking assistant, the ASR acceleration skid control system, and the ESP® Electronic Stability Program, were reworked and modified in comprehensive calculations and test drives. For example, the acceleration skid control system now has a traction function when the ESP® is shut off. When a car enters a curve at high speed, the system determines when the back tyre on the inside part of the curve starts to slip and can brake it to a precisely calculated degree. The effect that is created corresponds to that of a mechanical locking differential and promotes the traction of the driven wheels. Even when shut off, the ESP® recognizes a potentially unstable driving situation, for example when the driver suddenly applies the brakes. Within milliseconds, the ESP is completely available again. A potential accident can thus be prevented. What’s more, the control processes in all operating conditions have been made more harmonious.
Steering ratio now seven percent more direct
Just like all of the variants of the new generation C-Class, the C 55 AMG also profits from the modified power steering system. The steering ratio is now seven percent more direct, thus improving the vehicle’s handling and steering precision. These improvements deliver a major dose of behind-the-wheel fun to sporty drivers in particular.
The new 18-inch AMG light-alloy, double-spoke wheels being used as standard equipment for the first time in the C-Class create a spontaneous, dynamic form of handling. The front axle has tyres in the 225/40 ZR 18 format on 7.5-inch-wide rims. On the back the dimensions are 245/35 ZR 18 on 8.5-inch-wide rims. The track of the front axle has been expanded by 14 millimetres, improving driving stability and steering behaviour.
The robust AMG high-performance braking system guarantees a high degree of driving safety. Large, inner-ventilated disc brakes on the front and rear axles — the front discs are also perforated — enable first-class braking deceleration. When the brakes are fully applied at 100 km/h, the C 55 AMG comes to a halt in fewer than 36 metres.
Design and equipment: Unmistakable dynamics even at a standstill
Self-contained front-end module and AMG style
Two different 18-inch AMG light-alloy wheels available
New AMG sports seats with Alcantara inserts for greater lateral support
AMG instrument cluster and AMG sports steering wheel with gear-shift buttons
The new C 55 AMG stands out from the successful models of the Mercedes-Benz C-Class through its dynamic, individual look as well as its exclusive interior equipment package.
One eye-catching feature is the new design of the front end: Because of the new packaging dimensions created by the AMG 5.5-litre eight-cylinder engine, the front-end module had to be extended by 80 millimetres. The change additionally lengthens the lines of the V8 top model. The radiator grille and the headlights were redesigned along with the front apron and the wider fenders.
The expressive, harmoniously integrated AMG style comes as standard. This includes the new, steeply lowered front apron with large air intakes and round, clear-glass fog lights, the side-skirt cover and the rear apron. The trailing edge on the bonnet cover (saloon model only) reduces the lift by up to 30 percent and noticeably improves driving stability at high speeds. The view from the rear is dominated by the twin pairs of double chrome tailpipes that are part of the new AMG sport exhaust system. Their unmistakable V8 sound lends an additional dynamic element to the new AMG top model. The new brilliant-look tail lamps and clear-glass indicators set in the exterior mirrors are also attention-grabbing.
Two different 18-inch AMG light-alloy wheels available
The attractive 18-inch double-spoke wheels also serve as a key element in the vehicle’s appealing look. The sterling silver AMG light-alloy rims come in two widths: 7.5 inches on the front axle and 8.5 inches on the rear axle. The wide-profile tyres also come in two sizes: 225/45 R 18 and 245/35 R 18. The car also has optional five-spoke light-alloy wheels that come in the same sizes.
The dynamic character of the C 55 AMG is enhanced by the new, upgraded interior design. Particularly when the car speeds through a curve, the passengers will benefit from the completely new AMG sport seats. Optimal lateral support is provided not only by the reshaped seat cushions and backs but also by the Alcantara inserts in the shoulder area. These are located on the left and right sides of the front sport seats. Each of the outer seats on the rear row has one Alcantara insert as well. The AMG sport seats are also perfectly suited for long journeys thanks to the electronic height and back adjustment system for the seats, independent seat design and leather perforation, and the AMG emblem on the backs. The exclusive style of the eight-cylinder top model is also reflected in the high-quality nappa leather, which comes in anthracite or alpaca grey and is used on the seats, selector lever and the mid-section of the doors, including the arm rests.
New instrument cluster and sport steering wheel from Mercedes-AMG
The instrument panel stands for uncompromising sportiness. The new AMG instrument cluster with its four classic round gauges shows the great attention to detail that went into the car. It has a series of chrome-trimmed instruments with silver centres, a 320-km/h speedometer, red needles and “V8” and “AMG” emblems. The new AMG sport steering wheel is a pleasure to see and touch. The handling profits from the steering-wheel rim and the moulded thumb supports. Two gear-shift buttons are installed on the rear of the three-spoke steering wheel. The multi-function buttons that operate the radio and central display are located in the two horizontal spokes.
The interior of the C 55 AMG is outfitted with ornamentation in Alu Linea as standard. Dark birdseye maple is available as an additional option. Brushed stainless-steel door tread panels featuring the AMG logo round out the stylish, dynamic interior.
The C 55 AMG has also profited from the new generation of the C-Class model series. Plastics with new types of grains, attractive uses of chrome and glossy edges on the door trim panels intensify the elegant impression made on passengers.
The comprehensive standard and safety features include:
Airbag and sidebag for the driver and front-seat passenger as well as window bags for the driver, front-seat passenger and back-seat passengers
Seat-belt tensioners and seat-belt load limiters for the driver and front-seat passenger and for the passengers on the outside rear seats
ISOFIX child-seat anchoring in the rear
Long-cargo channel
THERMATIC automatic climate control
Electric tilt/slide sunroof in glass design
Seat heating in the front
TEMPOMAT with SPEEDTRONIC cruise control
The options include:
Audio 50 APS car radio with a navigation system and CD player
Car phone or mobile phone
Bi-xenon headlamps with headlamp cleaning
Surround-sound system
CD changer in the glove compartment
COMAND APS with DVD navigation system and 6.5-inch colour display
designo leather features and designo wooden trimming
Burglary and theft warning system
Tradition: Sporty success factors – the top models of the AMG C-Class
Start came with the powerful AMG models of the Mercedes-Benz 190
C 36 AMG of 1993 a milestone in the company’s history
C 43 AMG and C 55 AMG with powerful eight-cylinder engines
Pacesetting C 32 equipped with V6 compressor engine in 2001
C 30 CDI the first diesel model among sports cars
For more than ten years now, AMG’s top models in the C-Class have numbered among the key pillars in the success of Mercedes-AMG GmbH. Around the world, they are some of the most popular vehicles in the AMG product line-up. But AMG also turned the C-Class’ predecessor, the Mercedes-Benz 190, into a powerful sport saloon beginning in 1983, enabling the company to achieve its international breakthrough.
A milestone was reached in 1993 with the introduction of the C 36 AMG, the first AMG vehicle to be developed and sold as a result of a cooperative agreement between Daimler-Benz and AMG. Its 3.6-litre, in-line six-cylinder engine produced 206 kW/280 hp. The huge success enjoyed by the C 36 AMG fuelled the creation of many other high-performance AMG cars. In 1997, the successor model, the C 43 AMG, with a newly developed eight-cylinder engine was introduced. And, for the first time, an estate model was launched. Starting in 1998, a small series of the C 55 AMG was created. Its 5.5-litre V8 engine delivered 255 kW/347 hp.
In 2001, the C 32 AMG with a V6 compressor engine was built on the basis of the new C-Class and introduced. With 260 kW/354 hp and 450 Nm of torque, it set the pace in its class. The C 30 CDI AMG was added to the line-up of AMG high-performance cars in 2002. This first diesel engine among sports cars generates 170 kW/231 hp and 540 Nm of torque.
Global sales for the C 36 AMG to the C 30 CDI AMG at a glance:
C 36 AMG 5,400
C 43 AMG 3,600
C 32 AMG 8,100
C 30 CDI AMG 1,600
About 18,700 AMG high-performance cars in the Mercedes-Benz C-Class were sold between 1993 and 2003. The most important markets were the United States, Germany, Western Europe and Japan.
12-22-2010, 01:21 PM
#3
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C55 AMG, 135i, 911 GT3, GLE43 AMG
And here is the press release for the C32 AMG (it's a lot shorter).
Supercharged performance: 3.2-litre V6 produces 260 kW/354 hp
Torque: an unrivalled 450 Newton metres
Big on fun, frugal on fuel: just 11.5 litres per 100 km
New transmission: automatic with the dynamism of a manual transmission
With the C 32 AMG, an exciting high-performance saloon with outstanding values, an exclusive appearance and typical Mercedes qualities is celebrating its world premiere in Detroit. Mercedes-AMG GmbH is offering its discerning customers not only the most powerful model variant in its successfully launched new C-class, but also an extremely lively sporty saloon with top technology that promises dynamic motoring pleasure for mile after mile.
Equipped with a newly-developed 260 kW/354 hp supercharged six-cylinder AMG engine, the C 32 AMG opens up new dimensions in torque: the powerful engine delivers an excellent 450 Newton metres from 4400 rpm � outclassing everything in the sporty medium-size segment. The torque band of the supercharged six-cylinder unit is equally impressive, for more than 400 Newton metres are available from just 2300 rpm.
To achieve these top figures, the technicians at Mercedes-AMG build every engine by hand from series production components, ensuring the closest possible tolerances. This is where individual workmanship and skill count: each technician is responsible for a complete engine. With the utmost care, he installs each and every part himself, from the newly-developed crankshaft, redesigned connecting rods and ultra heat-resistant pistons to the supercharger.
Helical belt-driven supercharger for a high charge pressure
A newly designed supercharger lies at the heart of the powerplant and ensures an unusually high air flow rate. This belt-driven charger is of the helical type with cast aluminium and Teflon-coated rotors. At maximum engine speed these achieve up to 20,700 rpm, forcing up to 1200 kilograms of air per hour into the cylinders of the AMG V6 engine. This innovative technology thus produces a significantly higher charge pressure than conventional belt-driven charging systems. To be specific, the supercharger in the Mercedes-AMG produces charge pressures of more than 1.0 bar � that is up to 30 percent more than comparable systems.
Mercedes-AMG efficiently cools the air heated up by the compression process by means of a specially developed intercooler. Instead of using a conventional air/air cooler the engineers conduct the air through a sophisticated water-type counterflow intercooler which also compensates temperature peaks. In addition these specialists have meticulously adapted all components in the lively AMG V6 powerplant to cope with the enormous output and torque. This includes special assembled camshafts, whose low weight combines with harder valve springs to increase the dynamism of the valve gear perceptibly. Measures such as these have made it possible to increase the rated engine speed of the series production engine from 6000 rpm to 6220 rpm.
Top performance with low fuel consumption and low emissions
The Mercedes-AMG engineers have created the ideal conditions for outstanding performance: the C 32 AMG reaches the 100 km/h mark in just 5.2 seconds, absolves the standing-start kilometre in only 24.5 seconds and has a maximum speed of 250 km/h (electronically limited).
Needless to say, the C 32 AMG also lives up to Mercedes-AMG's high environmental standards. With NEDC combined fuel consumption of just 11.5 litres of unleaded premium fuel per 100 kilometres, this high-power saloon clearly demonstrates that even sports-car performance must by no means be at the expense of fuel economy - something which is also underlined by the fact that the new C 32 AMG already complies with the particularly demanding EU 4 standard which comes into force in 2005.
SPEEDSHIFT for even more sporty enjoyment
The Mercedes-Benz C 32 AMG delivers its formidable power via a five-speed automatic transmission with a one-touch selector, which the engineers have systematically configured to suit the extremely sporty character of this breath-taking saloon. Known as "SPEEDSHIFT", this configuration combines the advantages of a five-speed automatic transmission with the dynamism of a manual transmission, thereby setting new standards. With a series of new ideas, the Mercedes-AMG transmission specialists surprise even highly demanding and active drivers. Special technical features of this transmission include active downshifting, which automatically shifts down and selects the correct gear when a certain braking force is applied � for example when a sporty driver brakes before taking a bend. When negotiating a bend at high speed the transmission will also reliably remain in the same gear above a certain lateral acceleration level, thereby providing unadulterated driving fun whilst avoiding load-change reactions. Another new feature is what is termed the optimum gear function. This means that to shift down before overtaking, the driver of the new C 32 AMG need only move the shift lever to the left and briefly maintain this position. In accordance with In accordance with the speed and the pre-stored characteristic engine data the transmission management system will then select the best gear for powerful acceleration.
Naturally the C 32 AMG responds optimally and directly to the accelerator in any other driving situation, too. This is ensured by a lighter torque converter with a lower inertia, a mechanical torque converter lockup above first gear and specially enhanced shift logic which adapts the shift points to the engine's pre-stored characteristic data and the individual driving situation. These measures not only ensure excellent dynamic performance and a reduced fuel consumption, they also provide an up to 35percent more rapid gearshift response in all speed ranges.
Sporty AMG 17-inch wheels and generously dimensioned disc brakes
The specially retuned chassis provides sporty handling with a high level of comfort. Major differences compared with the suspension set-up on the C 320 include retuned spring/damper units all round and a body which is approximately 30 mm lower at the front and rear axles and which thus appears to be a good deal closer to the road surface. Precise road contact is taken care of by 17-inch AMG light-alloy wheels, 7.5 inches wide at the front and 8.5 inches wide at the rear. The new C 32 AMG features 225/45 R 17 tyres at the front and 245/40 R 17 rubber at the rear.
The newly-developed AMG braking system is always ready to deliver the necessary stopping power with its 345 x 30 mm internally ventilated perforated disc brakes at the front and 300 x 22 mm internally ventilated disc brakes at the rear. Driving safety is enhanced still further thanks to ABS, ESP®, ASR and the Brake Assist system.
Design and interior: the ultimate combination of exclusivity and driving comfort
The striking AMG styling of the new Mercedes-Benz C 32 AMG not only features judiciously applied, exciting visual highlights, it also demonstrates its relatedness to all the other high-performance automobiles produced by Mercedes-AMG GmbH. The powerful sweep of the front air dam with its integral fog lights, the special side-skirt panels and the muscular rear apron leave no doubt as to the dynamic qualities of this sporty new high-performance saloon. The harmony of the overall effect is completed by the distinctive rear silencer with the characteristic AMG "dual oval" chrome tailpipe which also produces an unmistakably sporty engine sound.
Exclusive style and superb appointments dominate in the interior. These include the special AMG instrument cluster with a speedometer calibrated up to 300 km/h, an ergonomically improved AMG sports steering wheel in leather and AMG sports seats (upholstered in exclusive nappa leather as standard) which are specially shaped to provide optimum lateral support.
Model of success: AMG has produced some 9000 sporty C-class models
The C 32 AMG supersedes the successful eight-cylinder models, the C 43 AMG and the C 55 AMG, 4200 of which were produced in total. Together with the C 36 AMG, the very first complete AMG vehicle, a total of some 9000 sporty C-class vehicles drove out of the production buildings in Affalterbach and Bremen between 1994 and May 2000.
The C 32 AMG has all that it takes to continue this success story. Mercedes AMG GmbH is anticipating a strong demand in all central markets. It has set its sights on some 3500 models per year.
Supercharged performance: 3.2-litre V6 produces 260 kW/354 hp
Torque: an unrivalled 450 Newton metres
Big on fun, frugal on fuel: just 11.5 litres per 100 km
New transmission: automatic with the dynamism of a manual transmission
With the C 32 AMG, an exciting high-performance saloon with outstanding values, an exclusive appearance and typical Mercedes qualities is celebrating its world premiere in Detroit. Mercedes-AMG GmbH is offering its discerning customers not only the most powerful model variant in its successfully launched new C-class, but also an extremely lively sporty saloon with top technology that promises dynamic motoring pleasure for mile after mile.
Equipped with a newly-developed 260 kW/354 hp supercharged six-cylinder AMG engine, the C 32 AMG opens up new dimensions in torque: the powerful engine delivers an excellent 450 Newton metres from 4400 rpm � outclassing everything in the sporty medium-size segment. The torque band of the supercharged six-cylinder unit is equally impressive, for more than 400 Newton metres are available from just 2300 rpm.
To achieve these top figures, the technicians at Mercedes-AMG build every engine by hand from series production components, ensuring the closest possible tolerances. This is where individual workmanship and skill count: each technician is responsible for a complete engine. With the utmost care, he installs each and every part himself, from the newly-developed crankshaft, redesigned connecting rods and ultra heat-resistant pistons to the supercharger.
Helical belt-driven supercharger for a high charge pressure
A newly designed supercharger lies at the heart of the powerplant and ensures an unusually high air flow rate. This belt-driven charger is of the helical type with cast aluminium and Teflon-coated rotors. At maximum engine speed these achieve up to 20,700 rpm, forcing up to 1200 kilograms of air per hour into the cylinders of the AMG V6 engine. This innovative technology thus produces a significantly higher charge pressure than conventional belt-driven charging systems. To be specific, the supercharger in the Mercedes-AMG produces charge pressures of more than 1.0 bar � that is up to 30 percent more than comparable systems.
Mercedes-AMG efficiently cools the air heated up by the compression process by means of a specially developed intercooler. Instead of using a conventional air/air cooler the engineers conduct the air through a sophisticated water-type counterflow intercooler which also compensates temperature peaks. In addition these specialists have meticulously adapted all components in the lively AMG V6 powerplant to cope with the enormous output and torque. This includes special assembled camshafts, whose low weight combines with harder valve springs to increase the dynamism of the valve gear perceptibly. Measures such as these have made it possible to increase the rated engine speed of the series production engine from 6000 rpm to 6220 rpm.
Top performance with low fuel consumption and low emissions
The Mercedes-AMG engineers have created the ideal conditions for outstanding performance: the C 32 AMG reaches the 100 km/h mark in just 5.2 seconds, absolves the standing-start kilometre in only 24.5 seconds and has a maximum speed of 250 km/h (electronically limited).
Needless to say, the C 32 AMG also lives up to Mercedes-AMG's high environmental standards. With NEDC combined fuel consumption of just 11.5 litres of unleaded premium fuel per 100 kilometres, this high-power saloon clearly demonstrates that even sports-car performance must by no means be at the expense of fuel economy - something which is also underlined by the fact that the new C 32 AMG already complies with the particularly demanding EU 4 standard which comes into force in 2005.
SPEEDSHIFT for even more sporty enjoyment
The Mercedes-Benz C 32 AMG delivers its formidable power via a five-speed automatic transmission with a one-touch selector, which the engineers have systematically configured to suit the extremely sporty character of this breath-taking saloon. Known as "SPEEDSHIFT", this configuration combines the advantages of a five-speed automatic transmission with the dynamism of a manual transmission, thereby setting new standards. With a series of new ideas, the Mercedes-AMG transmission specialists surprise even highly demanding and active drivers. Special technical features of this transmission include active downshifting, which automatically shifts down and selects the correct gear when a certain braking force is applied � for example when a sporty driver brakes before taking a bend. When negotiating a bend at high speed the transmission will also reliably remain in the same gear above a certain lateral acceleration level, thereby providing unadulterated driving fun whilst avoiding load-change reactions. Another new feature is what is termed the optimum gear function. This means that to shift down before overtaking, the driver of the new C 32 AMG need only move the shift lever to the left and briefly maintain this position. In accordance with In accordance with the speed and the pre-stored characteristic engine data the transmission management system will then select the best gear for powerful acceleration.
Naturally the C 32 AMG responds optimally and directly to the accelerator in any other driving situation, too. This is ensured by a lighter torque converter with a lower inertia, a mechanical torque converter lockup above first gear and specially enhanced shift logic which adapts the shift points to the engine's pre-stored characteristic data and the individual driving situation. These measures not only ensure excellent dynamic performance and a reduced fuel consumption, they also provide an up to 35percent more rapid gearshift response in all speed ranges.
Sporty AMG 17-inch wheels and generously dimensioned disc brakes
The specially retuned chassis provides sporty handling with a high level of comfort. Major differences compared with the suspension set-up on the C 320 include retuned spring/damper units all round and a body which is approximately 30 mm lower at the front and rear axles and which thus appears to be a good deal closer to the road surface. Precise road contact is taken care of by 17-inch AMG light-alloy wheels, 7.5 inches wide at the front and 8.5 inches wide at the rear. The new C 32 AMG features 225/45 R 17 tyres at the front and 245/40 R 17 rubber at the rear.
The newly-developed AMG braking system is always ready to deliver the necessary stopping power with its 345 x 30 mm internally ventilated perforated disc brakes at the front and 300 x 22 mm internally ventilated disc brakes at the rear. Driving safety is enhanced still further thanks to ABS, ESP®, ASR and the Brake Assist system.
Design and interior: the ultimate combination of exclusivity and driving comfort
The striking AMG styling of the new Mercedes-Benz C 32 AMG not only features judiciously applied, exciting visual highlights, it also demonstrates its relatedness to all the other high-performance automobiles produced by Mercedes-AMG GmbH. The powerful sweep of the front air dam with its integral fog lights, the special side-skirt panels and the muscular rear apron leave no doubt as to the dynamic qualities of this sporty new high-performance saloon. The harmony of the overall effect is completed by the distinctive rear silencer with the characteristic AMG "dual oval" chrome tailpipe which also produces an unmistakably sporty engine sound.
Exclusive style and superb appointments dominate in the interior. These include the special AMG instrument cluster with a speedometer calibrated up to 300 km/h, an ergonomically improved AMG sports steering wheel in leather and AMG sports seats (upholstered in exclusive nappa leather as standard) which are specially shaped to provide optimum lateral support.
Model of success: AMG has produced some 9000 sporty C-class models
The C 32 AMG supersedes the successful eight-cylinder models, the C 43 AMG and the C 55 AMG, 4200 of which were produced in total. Together with the C 36 AMG, the very first complete AMG vehicle, a total of some 9000 sporty C-class vehicles drove out of the production buildings in Affalterbach and Bremen between 1994 and May 2000.
The C 32 AMG has all that it takes to continue this success story. Mercedes AMG GmbH is anticipating a strong demand in all central markets. It has set its sights on some 3500 models per year.
12-22-2010, 04:01 PM
#4
And here is the press release for the C32 AMG (it's a lot shorter).
Supercharged performance: 3.2-litre V6 produces 260 kW/354 hp
Torque: an unrivalled 450 Newton metres
Big on fun, frugal on fuel: just 11.5 litres per 100 km
New transmission: automatic with the dynamism of a manual transmission
With the C 32 AMG, an exciting high-performance saloon with outstanding values, an exclusive appearance and typical Mercedes qualities is celebrating its world premiere in Detroit. Mercedes-AMG GmbH is offering its discerning customers not only the most powerful model variant in its successfully launched new C-class, but also an extremely lively sporty saloon with top technology that promises dynamic motoring pleasure for mile after mile.
Equipped with a newly-developed 260 kW/354 hp supercharged six-cylinder AMG engine, the C 32 AMG opens up new dimensions in torque: the powerful engine delivers an excellent 450 Newton metres from 4400 rpm � outclassing everything in the sporty medium-size segment. The torque band of the supercharged six-cylinder unit is equally impressive, for more than 400 Newton metres are available from just 2300 rpm.
To achieve these top figures, the technicians at Mercedes-AMG build every engine by hand from series production components, ensuring the closest possible tolerances. This is where individual workmanship and skill count: each technician is responsible for a complete engine. With the utmost care, he installs each and every part himself, from the newly-developed crankshaft, redesigned connecting rods and ultra heat-resistant pistons to the supercharger.
Helical belt-driven supercharger for a high charge pressure
A newly designed supercharger lies at the heart of the powerplant and ensures an unusually high air flow rate. This belt-driven charger is of the helical type with cast aluminium and Teflon-coated rotors. At maximum engine speed these achieve up to 20,700 rpm, forcing up to 1200 kilograms of air per hour into the cylinders of the AMG V6 engine. This innovative technology thus produces a significantly higher charge pressure than conventional belt-driven charging systems. To be specific, the supercharger in the Mercedes-AMG produces charge pressures of more than 1.0 bar � that is up to 30 percent more than comparable systems.
Mercedes-AMG efficiently cools the air heated up by the compression process by means of a specially developed intercooler. Instead of using a conventional air/air cooler the engineers conduct the air through a sophisticated water-type counterflow intercooler which also compensates temperature peaks. In addition these specialists have meticulously adapted all components in the lively AMG V6 powerplant to cope with the enormous output and torque. This includes special assembled camshafts, whose low weight combines with harder valve springs to increase the dynamism of the valve gear perceptibly. Measures such as these have made it possible to increase the rated engine speed of the series production engine from 6000 rpm to 6220 rpm.
Top performance with low fuel consumption and low emissions
The Mercedes-AMG engineers have created the ideal conditions for outstanding performance: the C 32 AMG reaches the 100 km/h mark in just 5.2 seconds, absolves the standing-start kilometre in only 24.5 seconds and has a maximum speed of 250 km/h (electronically limited).
Needless to say, the C 32 AMG also lives up to Mercedes-AMG's high environmental standards. With NEDC combined fuel consumption of just 11.5 litres of unleaded premium fuel per 100 kilometres, this high-power saloon clearly demonstrates that even sports-car performance must by no means be at the expense of fuel economy - something which is also underlined by the fact that the new C 32 AMG already complies with the particularly demanding EU 4 standard which comes into force in 2005.
SPEEDSHIFT for even more sporty enjoyment
The Mercedes-Benz C 32 AMG delivers its formidable power via a five-speed automatic transmission with a one-touch selector, which the engineers have systematically configured to suit the extremely sporty character of this breath-taking saloon. Known as "SPEEDSHIFT", this configuration combines the advantages of a five-speed automatic transmission with the dynamism of a manual transmission, thereby setting new standards. With a series of new ideas, the Mercedes-AMG transmission specialists surprise even highly demanding and active drivers. Special technical features of this transmission include active downshifting, which automatically shifts down and selects the correct gear when a certain braking force is applied � for example when a sporty driver brakes before taking a bend. When negotiating a bend at high speed the transmission will also reliably remain in the same gear above a certain lateral acceleration level, thereby providing unadulterated driving fun whilst avoiding load-change reactions. Another new feature is what is termed the optimum gear function. This means that to shift down before overtaking, the driver of the new C 32 AMG need only move the shift lever to the left and briefly maintain this position. In accordance with In accordance with the speed and the pre-stored characteristic engine data the transmission management system will then select the best gear for powerful acceleration.
Naturally the C 32 AMG responds optimally and directly to the accelerator in any other driving situation, too. This is ensured by a lighter torque converter with a lower inertia, a mechanical torque converter lockup above first gear and specially enhanced shift logic which adapts the shift points to the engine's pre-stored characteristic data and the individual driving situation. These measures not only ensure excellent dynamic performance and a reduced fuel consumption, they also provide an up to 35percent more rapid gearshift response in all speed ranges.
Sporty AMG 17-inch wheels and generously dimensioned disc brakes
The specially retuned chassis provides sporty handling with a high level of comfort. Major differences compared with the suspension set-up on the C 320 include retuned spring/damper units all round and a body which is approximately 30 mm lower at the front and rear axles and which thus appears to be a good deal closer to the road surface. Precise road contact is taken care of by 17-inch AMG light-alloy wheels, 7.5 inches wide at the front and 8.5 inches wide at the rear. The new C 32 AMG features 225/45 R 17 tyres at the front and 245/40 R 17 rubber at the rear.
The newly-developed AMG braking system is always ready to deliver the necessary stopping power with its 345 x 30 mm internally ventilated perforated disc brakes at the front and 300 x 22 mm internally ventilated disc brakes at the rear. Driving safety is enhanced still further thanks to ABS, ESP®, ASR and the Brake Assist system.
Design and interior: the ultimate combination of exclusivity and driving comfort
The striking AMG styling of the new Mercedes-Benz C 32 AMG not only features judiciously applied, exciting visual highlights, it also demonstrates its relatedness to all the other high-performance automobiles produced by Mercedes-AMG GmbH. The powerful sweep of the front air dam with its integral fog lights, the special side-skirt panels and the muscular rear apron leave no doubt as to the dynamic qualities of this sporty new high-performance saloon. The harmony of the overall effect is completed by the distinctive rear silencer with the characteristic AMG "dual oval" chrome tailpipe which also produces an unmistakably sporty engine sound.
Exclusive style and superb appointments dominate in the interior. These include the special AMG instrument cluster with a speedometer calibrated up to 300 km/h, an ergonomically improved AMG sports steering wheel in leather and AMG sports seats (upholstered in exclusive nappa leather as standard) which are specially shaped to provide optimum lateral support.
Model of success: AMG has produced some 9000 sporty C-class models
The C 32 AMG supersedes the successful eight-cylinder models, the C 43 AMG and the C 55 AMG, 4200 of which were produced in total. Together with the C 36 AMG, the very first complete AMG vehicle, a total of some 9000 sporty C-class vehicles drove out of the production buildings in Affalterbach and Bremen between 1994 and May 2000.
The C 32 AMG has all that it takes to continue this success story. Mercedes AMG GmbH is anticipating a strong demand in all central markets. It has set its sights on some 3500 models per year.
Supercharged performance: 3.2-litre V6 produces 260 kW/354 hp
Torque: an unrivalled 450 Newton metres
Big on fun, frugal on fuel: just 11.5 litres per 100 km
New transmission: automatic with the dynamism of a manual transmission
With the C 32 AMG, an exciting high-performance saloon with outstanding values, an exclusive appearance and typical Mercedes qualities is celebrating its world premiere in Detroit. Mercedes-AMG GmbH is offering its discerning customers not only the most powerful model variant in its successfully launched new C-class, but also an extremely lively sporty saloon with top technology that promises dynamic motoring pleasure for mile after mile.
Equipped with a newly-developed 260 kW/354 hp supercharged six-cylinder AMG engine, the C 32 AMG opens up new dimensions in torque: the powerful engine delivers an excellent 450 Newton metres from 4400 rpm � outclassing everything in the sporty medium-size segment. The torque band of the supercharged six-cylinder unit is equally impressive, for more than 400 Newton metres are available from just 2300 rpm.
To achieve these top figures, the technicians at Mercedes-AMG build every engine by hand from series production components, ensuring the closest possible tolerances. This is where individual workmanship and skill count: each technician is responsible for a complete engine. With the utmost care, he installs each and every part himself, from the newly-developed crankshaft, redesigned connecting rods and ultra heat-resistant pistons to the supercharger.
Helical belt-driven supercharger for a high charge pressure
A newly designed supercharger lies at the heart of the powerplant and ensures an unusually high air flow rate. This belt-driven charger is of the helical type with cast aluminium and Teflon-coated rotors. At maximum engine speed these achieve up to 20,700 rpm, forcing up to 1200 kilograms of air per hour into the cylinders of the AMG V6 engine. This innovative technology thus produces a significantly higher charge pressure than conventional belt-driven charging systems. To be specific, the supercharger in the Mercedes-AMG produces charge pressures of more than 1.0 bar � that is up to 30 percent more than comparable systems.
Mercedes-AMG efficiently cools the air heated up by the compression process by means of a specially developed intercooler. Instead of using a conventional air/air cooler the engineers conduct the air through a sophisticated water-type counterflow intercooler which also compensates temperature peaks. In addition these specialists have meticulously adapted all components in the lively AMG V6 powerplant to cope with the enormous output and torque. This includes special assembled camshafts, whose low weight combines with harder valve springs to increase the dynamism of the valve gear perceptibly. Measures such as these have made it possible to increase the rated engine speed of the series production engine from 6000 rpm to 6220 rpm.
Top performance with low fuel consumption and low emissions
The Mercedes-AMG engineers have created the ideal conditions for outstanding performance: the C 32 AMG reaches the 100 km/h mark in just 5.2 seconds, absolves the standing-start kilometre in only 24.5 seconds and has a maximum speed of 250 km/h (electronically limited).
Needless to say, the C 32 AMG also lives up to Mercedes-AMG's high environmental standards. With NEDC combined fuel consumption of just 11.5 litres of unleaded premium fuel per 100 kilometres, this high-power saloon clearly demonstrates that even sports-car performance must by no means be at the expense of fuel economy - something which is also underlined by the fact that the new C 32 AMG already complies with the particularly demanding EU 4 standard which comes into force in 2005.
SPEEDSHIFT for even more sporty enjoyment
The Mercedes-Benz C 32 AMG delivers its formidable power via a five-speed automatic transmission with a one-touch selector, which the engineers have systematically configured to suit the extremely sporty character of this breath-taking saloon. Known as "SPEEDSHIFT", this configuration combines the advantages of a five-speed automatic transmission with the dynamism of a manual transmission, thereby setting new standards. With a series of new ideas, the Mercedes-AMG transmission specialists surprise even highly demanding and active drivers. Special technical features of this transmission include active downshifting, which automatically shifts down and selects the correct gear when a certain braking force is applied � for example when a sporty driver brakes before taking a bend. When negotiating a bend at high speed the transmission will also reliably remain in the same gear above a certain lateral acceleration level, thereby providing unadulterated driving fun whilst avoiding load-change reactions. Another new feature is what is termed the optimum gear function. This means that to shift down before overtaking, the driver of the new C 32 AMG need only move the shift lever to the left and briefly maintain this position. In accordance with In accordance with the speed and the pre-stored characteristic engine data the transmission management system will then select the best gear for powerful acceleration.
Naturally the C 32 AMG responds optimally and directly to the accelerator in any other driving situation, too. This is ensured by a lighter torque converter with a lower inertia, a mechanical torque converter lockup above first gear and specially enhanced shift logic which adapts the shift points to the engine's pre-stored characteristic data and the individual driving situation. These measures not only ensure excellent dynamic performance and a reduced fuel consumption, they also provide an up to 35percent more rapid gearshift response in all speed ranges.
Sporty AMG 17-inch wheels and generously dimensioned disc brakes
The specially retuned chassis provides sporty handling with a high level of comfort. Major differences compared with the suspension set-up on the C 320 include retuned spring/damper units all round and a body which is approximately 30 mm lower at the front and rear axles and which thus appears to be a good deal closer to the road surface. Precise road contact is taken care of by 17-inch AMG light-alloy wheels, 7.5 inches wide at the front and 8.5 inches wide at the rear. The new C 32 AMG features 225/45 R 17 tyres at the front and 245/40 R 17 rubber at the rear.
The newly-developed AMG braking system is always ready to deliver the necessary stopping power with its 345 x 30 mm internally ventilated perforated disc brakes at the front and 300 x 22 mm internally ventilated disc brakes at the rear. Driving safety is enhanced still further thanks to ABS, ESP®, ASR and the Brake Assist system.
Design and interior: the ultimate combination of exclusivity and driving comfort
The striking AMG styling of the new Mercedes-Benz C 32 AMG not only features judiciously applied, exciting visual highlights, it also demonstrates its relatedness to all the other high-performance automobiles produced by Mercedes-AMG GmbH. The powerful sweep of the front air dam with its integral fog lights, the special side-skirt panels and the muscular rear apron leave no doubt as to the dynamic qualities of this sporty new high-performance saloon. The harmony of the overall effect is completed by the distinctive rear silencer with the characteristic AMG "dual oval" chrome tailpipe which also produces an unmistakably sporty engine sound.
Exclusive style and superb appointments dominate in the interior. These include the special AMG instrument cluster with a speedometer calibrated up to 300 km/h, an ergonomically improved AMG sports steering wheel in leather and AMG sports seats (upholstered in exclusive nappa leather as standard) which are specially shaped to provide optimum lateral support.
Model of success: AMG has produced some 9000 sporty C-class models
The C 32 AMG supersedes the successful eight-cylinder models, the C 43 AMG and the C 55 AMG, 4200 of which were produced in total. Together with the C 36 AMG, the very first complete AMG vehicle, a total of some 9000 sporty C-class vehicles drove out of the production buildings in Affalterbach and Bremen between 1994 and May 2000.
The C 32 AMG has all that it takes to continue this success story. Mercedes AMG GmbH is anticipating a strong demand in all central markets. It has set its sights on some 3500 models per year.
About the C55 they said: As a result, the C 55 AMG outperforms its predecessor model, the C 32 AMG, with an additional 10 kW/13 hp and 60 Nm and races ahead of all other vehicles in its competitive segment.
Not in any test or the "real-world"
12-22-2010, 05:37 PM
#7
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C55 AMG, 135i, 911 GT3, GLE43 AMG
hahaha......you know I don't buy that for a second. Remember what you "feel" is faster may not necessarily be objectively faster.
Throw in a curve, and a stock C55 will dust a stock C32......(I'm sounding like a M3 owner now).
Throw in a curve, and a stock C55 will dust a stock C32......(I'm sounding like a M3 owner now).
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12-23-2010, 02:13 AM
#10
MBWorld Fanatic!
12-23-2010, 05:00 AM
#11
MBWorld Fanatic!
Not sure what the purpose was of bringing up another C32 vs. C55 debate in this thread. Not sure what you're trying to prove.
12-23-2010, 12:23 PM
#12
Owning BOTH I can tell you that my C32 was quicker/faster stock than the C55. Now, with the Kleemann, the C55 is quicker and faster than my modded C32. Fact is: FI cars are much easier to mod than NA!! With the new C63 coming out next year, that will even be more true!!
12-23-2010, 12:23 PM
#13
12-23-2010, 12:42 PM
#14
MBWorld Fanatic!
Except that you're trying to restart a debate that many people have already disagreed with you on.
But back on topic, hidden on the MBUSA site (I think that's where I got it), you can find a PDF of the 2005 C-class Sport models brochure
But back on topic, hidden on the MBUSA site (I think that's where I got it), you can find a PDF of the 2005 C-class Sport models brochure
12-23-2010, 01:33 PM
#15
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C55 AMG, 135i, 911 GT3, GLE43 AMG
Owning BOTH I can tell you that my C32 was quicker/faster stock than the C55. Now, with the Kleemann, the C55 is quicker and faster than my modded C32. Fact is: FI cars are much easier to mod than NA!! With the new C63 coming out next year, that will even be more true!!
12-23-2010, 02:09 PM
#16
MBWorld Fanatic!
There are so many reasons he could maybe have thought it was faster and maybe in even was faster. The C55 could have had dirty filters when purchased, wasn't taken care of as well as the C32 or it could all be in his head. Either way, doesn't matter. C55 is a na V8 and feels very different when driven next to a C32. Maybe I got a bad test drive car but I didn't think the C32 felt as fast or as fun to drive and the C55. It just depends.
12-23-2010, 03:13 PM
#17
12-24-2010, 12:27 AM
#18
Senior Member
