Interesting retention "study"
Super Member
Joined: Nov 2003
Posts: 999
Likes: 0
From: san francisco
C32
If you take a look at the graphs, the drop in MB sales over the last few years is much more alarming then the increase in BMW sales. It's not as if BMW just picked up tremendous steam in the last year or so, but they are consistently selling more cars every year.
Customer service, having a broad lineup, and solid reliability are probably the most critical factors in customer retention. Unadultered brand loyalty doesn't apply to everyone.
Customer service, having a broad lineup, and solid reliability are probably the most critical factors in customer retention. Unadultered brand loyalty doesn't apply to everyone.
Senior Member
Joined: Aug 2004
Posts: 326
Likes: 0
From: USA
Multiple
Originally Posted by ultraseven
If you take a look at the graphs, the drop in MB sales over the last few years is much more alarming then the increase in BMW sales. It's not as if BMW just picked up tremendous steam in the last year or so, but they are consistently selling more cars every year.
Customer service, having a broad lineup, and solid reliability are probably the most critical factors in customer retention. Unadultered brand loyalty doesn't apply to everyone.
Customer service, having a broad lineup, and solid reliability are probably the most critical factors in customer retention. Unadultered brand loyalty doesn't apply to everyone.
Last edited by rjm; Dec 20, 2005 at 06:36 PM.
