BMW survey regarding your mercedes.
LOL. Good marketing tactic, but doesn't really work on a premium-priced car indeed. In reality it's more about cost-cutting which helps keep margins high on these cars. However, M-B has always been using MBTex since the beginning of time so it's no new method. And one has to agree that when you sit in 10/20/30 year old M-B VS a 10/20/30 year old BMW or about any American car with Leather, the Benzes interior will still look like new and the others ruined by this cracked up, oily, completely worn out leather.
IMO it's a give and take. My BMW has Dakota leather which isn't as soft and cuddly as Nappa leather (which is an option), but will outlast Nappa greatly. It is kind of like a mix between MBTex and Nappa in that it feels as durable as MBTex, yet still has a soft "real leather" texture/feel and of course smells wonderful. It's not as rough as MBTex but not as soft as softer leathers.
I'm hoping that this Dakota will also provide the best merits of both, i.e in years down the road modern Bimmer's with Dakota leather will have seats that still look like new, all the while drivers of the cars benefited from technically leather seats.
I prefer Leatherique for heavy duty cleaning on already worn leather but LeatherMaster is da bomb on newer surfaces. Stay away from cheap cleaners and stuff like Lexol if you want to keep the leather looking new for a long time.
I've only been cleaning it with a damp chamois but had it conditioned already once, and plan to for my next detail session. I'll probably have to get some cleaning agent for when need be that is not very abrasive at all.
The Dakota leather in my car seems like it's a lot "thicker" and less "slick" than older leathers so I'm hoping that means they found some new formula to ensure long lasting.
I guess we'll find out as the F chassis cars get older (won't be for a while).
I am one of those people who think that the most simple explanation is usually the answer to a problem.
Why is BMW willing to pay for information fromE-Class owners? Simply because they see the midweight Benz as the reference adversary to beat. You just don't see BMW paying Impala owners for their input. Plain and simple.
All in all it makes for better cars at better prices.
PS. My wife drove her 07 335i Coupe with leather sport seats for 31/2 years and they looked reaL nice when she traded the car. I think the size of the person and how it's maintained determine how much wear and tear the interior will show. I find the soft premium leathers do not fare well.
I am one of those people who think that the most simple explanation is usually the answer to a problem.
Why is BMW willing to pay for information fromE-Class owners? Simply because they see the midweight Benz as the reference adversary to beat. You just don't see BMW paying Impala owners for their input. Plain and simple.
MB is doing more extensive marketing research than most based on what I've seen. But reality is they all do it. That's part of the unfortunate reason all these brands are starting to become so alike.
And of course BMW won't ask Impala owners anything lol. They don't have anything in the "huge affordable FWD cop cruiser" segment.
All four (three and a half?) major German manufacturers plus Porsche compete in the cop car market
BMW, Mercedes, Audi and VW have dedicated websites for emergency services. Porsche's business in this market isn't large enough to support a separate webpage but both BMW and MB also sell armored vehicles straight from the factory but here is a photo from Porsche

But then there is always this
Last edited by CEB; Jun 23, 2013 at 10:29 PM.
The Best of Mercedes & AMG







