Discount and Invoice Price
Those discounts on 5ers are for remaining 2013 models which is a whole different ballgame (2013 leftover E's had significantly higher discounts) and they still are equivalent or less than freshly facelifted 2014 E discounts. The E still has gotten double the discounts you listed on the 535, as again, getting 20-25% off on a new W212 E Class has been pretty common during its history, at least where I am, and you'll be lucky to get 10% off a 535i (again pertaining to brand new MY's, not leftover MY's that have ceased production).
Keep in mind that the 535i is a more expensive car than the E350 and still has been normally dramatically less discounted, which paints an even more telling picture as to how large the continuous fire-sales on the E350's have been.
As for the 535 vs 350 they are almost equal in mind expect little edge towards 535. MB does not have anything between 350 and 550 vs. BMW 528, 535 and 550.
BMW don't want to lose a sale to any other competitor, so they are equally aggressive. The dealers in my area are hungry and they will match or beat any one, will go low no matter what year or model it is (even on F10 M5s). Same goes for for MB.
Last edited by phalen302; Aug 29, 2013 at 10:51 AM.
Yes both are indeed very aggressive. But in my experiences the W212 took it to another level as I've never seen a car get price slashed so dramatically (the C as well). I got about 15-18% off of my E350 in mid 2011 with barely any sweat and with little incentives at the time, while since then the deals have gotten even much more aggressive on the W212's. BMW would never let a 535i go for 18+% off or near that really, especially not commonplace such as like the E Class, not even on leftover models.
The direction of BMW is not right in my mind; like I said the new BMWs can't relate to the heritage, performance, handling, feel of the old BMWs. It become a luxury cruiser. I was shocked when I first heard that F10 M5 would route (fake) the engine sound and play it via speakers.
The direction of BMW is not right in my mind; like I said the new BMWs can't relate to the heritage, performance, handling, feel of the old BMWs. It become a luxury cruiser. I was shocked when I first heard that F10 M5 would route (fake) the engine sound and play it via speakers.
It is polarizing though in respect to BMW culture, many hate the new approach and others found it a reason to finally flock to the brand.
Last edited by K-A; Aug 29, 2013 at 11:26 AM.
It is polarizing though in respect to BMW culture, many hate the new approach and others found it a reason to finally flock to the brand.
EDIT: Here's the ad. Forget finding even a Demo leftover 2013 535i ever matching this price (you won't, and you certainly will never see a 2014 535i getting near such a discounted low price), but I know of people paying comparable prices on 328i's. Someone should jump on it, or wait until closer to the end of the year when you can get that payment with probably little to no upfront drive-off:
Last edited by K-A; Aug 29, 2013 at 09:41 PM.
The Best of Mercedes & AMG

Purists will find lots to dislike about all new Bimmers yet I think they've nailed the essence of the 3 and 5 segments (and their blatant overtaking of market share since the new 5 reflect that). Like the F30, you have to get the 5 in the right options to cater it to your desires, i.e if you haven't driven a new 5er on the M suspension then you truly haven't felt its true capabilities and virtues.
This is both a blessing and curse for BMW as in their quest to "please everybody all at once" they run the risk of people driving the wrong-for-them setups and then complaining about the drives when there are tailored options that may have saved that from happening.
MB on the other hand IMO doesn't have the same type of culture of judgement and expectation from its purists, it's more-so intended as a "one size fits all" and they have an easier vision as to how to evolve their drives to keep everyone happy, and that allows for less polarizing impressions from the buying faithful, but much less tailoring.

K-A, lets keep BMW out of this discussion, please. This specific topic is only related to MB. You brought BMW into it once...OK. You're talking BMW on MB board in the topic that has nothing to do with it in every post. You want to talk BMW on MB boards (I was always under impression that BMW boards were livelier), fine. But please, lets at least keep it in posts relevant to bringing other brands into.
K-A, lets keep BMW out of this discussion, please. This specific topic is only related to MB. You brought BMW into it once...OK. You're talking BMW on MB board in the topic that has nothing to do with it in every post. You want to talk BMW on MB boards (I was always under impression that BMW boards were livelier), fine. But please, lets at least keep it in posts relevant to bringing other brands into.
CEB:
I keep hearing these 7-10% off MSRP for 2104 and I don't see it. I have 3 dealers within 30 miles of me.
I keep hearing these 7-10% off MSRP for 2104 and I don't see it. I have 3 dealers within 30 miles of me.
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My local FL dealer is offering the same 5%. The closest I could get to 10% was 9% on in-stock E350 (not E550) and that dealer is 70 miles away (which is not a big deal of course).

$9000 off MSRP on all 2014 E350 on the lot, just take your pick.
My car's MSRP is $61,140 and I paid $52,140 which is about 15% off.
I also got them to throw in all season mats, window tinting and 1st service free.








