Miles before a new car is sold...
I've seen this before, where a new car has higher mileage than you would expect from a demo, used for short rides.
The latest W212 Carfax I looked at has the car driven 4000 miles in 2 1/2 mo, before it was sold to the first registered owner. That's like 2 round trips from NY to Florida. What's up with that?
Now, to my real question. If the car had an msrp of $74k, what would you think the selling price to the first new owner would be?
I've seen this before, where a new car has higher mileage than you would expect from a demo, used for short rides.
The latest W212 Carfax I looked at has the car driven 4000 miles in 2 1/2 mo, before it was sold to the first registered owner. That's like 2 round trips from NY to Florida. What's up with that?
Now, to my real question. If the car had an msrp of $74k, what would you think the selling price to the first new owner would be?
In my travels, one thing I learnt is that the dealer's first pitch is to show how much discount you are getting from price of new - that's the trap you want to avoid. It's a used car and is being sold as such (look at the dealer's quote - against "Status" it will say "Used"). It's unreasonable to compare it against a brand new car's pricing - your first year depreciation has already kicked in.
The only advantage is the new car lease/finance offerings on this - which in most cases is a bit of a wash when you do the math.
Last edited by Haffster; Mar 25, 2015 at 08:11 PM.
Barry Switzer drove a white Lincoln Town Car with dealer tags and seemed to change cars every 6 months. Bob Stoops seems to go through 7 series BMWs fairly often.
So miles are not just from a random customer trying out a car for a 15 minute drive.
Barry Switzer drove a white Lincoln Town Car with dealer tags and seemed to change cars every 6 months. Bob Stoops seems to go through 7 series BMWs fairly often.
So miles are not just from a random customer trying out a car for a 15 minute drive.
And the suburban duty includes driving lessons for his teens. Ouch.
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The public perception (true or false) is that demos have been mechanically abused to some extent. It is highly likely that their paint finish was abused due to multiple washes per week. particularly if the dealer uses an automated washer. The car may also have been waxed with an electronic buffer multiple times (look for swirl marks). When sold as CPO used cars, demos/loaners are always cheaper than virtually identical 1 owner CPO cars. Six months ago I bought my E350 2 year old CPO with 10K miles for $34K and could have gotten similar deals elsewhere in SoCal. Compare that to what they are offering for that "almost new" E350.
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The number of off lease late model low mileage E350s in many metro areas in the US seriously depresses their market value. At almost half off MSRP, a new E350 seemed financially foolish.
I should have mentioned in the op that the car is a 2012 E550, with now 34k miles on it. It is a CPO and being sold by the same MB dealer that sold it to the "first" owner.
Pretty good options, including Prem Pkg 2, Airmatic, pano roof and Driver Assistance Package. Black on black with black Ash interior wood trim.
I posted the question because I feel the asking price is too high, $46k. So, I wanted to get a feeling for what it actually sold for originally. As I mentioned, this is the first time I've seen a Carfax with that high "demo" miles.
Thoughts on what I should offer/pay for this car. Dealer has had it for sale for 2 months.
Last edited by starbrite; Mar 26, 2015 at 03:11 PM. Reason: added info




I don't think I've ever seen a good deal on a demo car. Dealer is the one absorbing the 'cost of use' during the demo time so they want to reduce the loss. In comparison a used car is mostly cost plus profit for them since they got it at auction or trade in. A used car shopper is not normally looking to pay that close to new car prices. Their target customer for a demo is typically someone who is looking at new cars but is interested in a deal.
Btw, how did you arrive at $57,599.75 in your above post ?
Thanks. The car is not local, so I'll have someone look at it for me.
Last edited by starbrite; Mar 28, 2015 at 01:07 PM.
Interesting that they would sell to another dealer, rather than lowering the price. I'd really be curious as to what price they sold it for. Any educated guesses?
Last edited by starbrite; Apr 3, 2015 at 12:51 PM.
They bought the car from MB Financial on Jan 5th, so almost 3 months when they sold it on March 30th.
Last edited by starbrite; Apr 3, 2015 at 03:43 PM.
Interestingly, because the other dealership is in another state, they have to re cpo the car because of different requirements. I never knew that (if true). My feeling though is that they just have to do a safety/emissions inspection.
Edit : Turns out the car was sold on 3/31.
Last edited by starbrite; Apr 7, 2015 at 01:20 PM.


Owned dealerships for decades in many states and never saw a location where you would ever need to register and pay tax on a used vehicle because of time in inventory. In many states you do pay a yearly inventory tax on your vehicles new and used but that happens regardless of time in inventory.
As in any other business, the key to profits is turning dollars and therefore inventory. Many dealers do have a policy of turning cars in sixty- ninety days simply to replace a depreciating non-selling asset for one that may sell.


